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1	Importance of mobile advertising in agency media plans Porter, Samuel Craig 13 July 2011 (has links) The explosive adoption rate of cell phones over the past few years has increased the desire for advertising agencies to explore mobile as an advertising channel. Over 90% of Americans own a cell phone, which opens a new channel for advertising agencies to reach consumers. The traditional advertising channels include print, television, radio, and most recently, the Internet. This professional report explores the importance and utilization of mobile as an advertising channel in advertising agencies media plans for their clients. / text Mobile advertising Cellular phones Cell phones Mobile media Marketing Personal computing devices Social media Location based social networks
2	Non-profit organizations and mobile phone marketing Cruz, Samantha Maria 13 July 2011 (has links) This report discusses how non-profit organizations can utilize mobile phone technology to reach supporters and inspire them to both act and give. The significance of this report and topic lies in the opportunity for non-profit organizations to understand how people are interacting with messages on their mobile devices. The research found within, serves as a reference for non-profits to utilize when planning and implementing mobile phone marketing campaigns. / text Non-profit organizations Mobile phones Cell phones Cellular devices Personal computing devices Non-profits Marketing Mobile advertising Social media Charitable giving Charitable campaigns

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Importance of mobile advertising in agency media plans

Non-profit organizations and mobile phone marketing