This diploma thesis deals with current business environment of the Republic of South Africa which is examined by the PESTEL analysis. It is closely concerned with political, economic, social, technological, environmental and legislative environment of the RSA. This analysis is enriched by practical experience of some Czech entrepreneurs. Simultaneously, the thesis is engaged in business cooperation of this country with the Czech Republic. At the conclusion, possibilities of further extension of the cooperation between the CR and South Africans are identified.

The aim of this master´s thesis is to prepare a business plan of a new cafe. On the basis of results of the business plan it will be decided whether the project is viable and the investment is profitable. The thesis is divided into two main parts - theoretical and practical. The theoretical part consists of an explanation of basic concepts associated with entrepreneurship, an explanation of steps leading to set up new business and a characteristic of key parts of the business plan. In the practical part various analytical methods are undertaken, for example, PESTEL analysis, Porter's five forces analysis, competitor analysis and customer analysis. The financial plan includes, among others, calculation of financial ratios or investment evaluation techniques. The information acquired from the all parts of the business plan is summarized in the SWOT analysis.

The aim of this Master thesis is to analyze investment environment of the Russian Federation by focusing on foreign direct investment in the selected countries of BRICS cluster. First chapter is dedicated to the theoretical definition of the investment climate, observation methods such as PESTEL and SWOT analysis, indexes of the multinational organisation (Global Competitivness Index, Ease of Doing Business a Index of Economic Freedom). This chapter also defines investment incentives and foreign direct investment together with typology of this two terms. Second chapter focuses on the Russian investment policy especially on legislative and administrative investment regulation. Last part of this chapter focuses on development of special economic zones, which parcipate in alocation of the foreign direct investment in Russia the most. At the end of this thesis there are strenghts and weaknesses of the russian investment environment together with opportunities and threats described.

This work analyzes the possibilities of using of Competitive Intelligence in nonprofit organizations and suggests a method of implementation of Competitive Intelligence in the existing nonprofit organization. In the theoretical part I write about the nonprofit sector in the Czech Republic and selected countries of the European Union and I briefly describe the term Competitive Intelligence. In the practical part I use a questionnaire to analyze the possibilities of using of Competitive Intelligence in the nonprofit sector and after that I perform PESTEL and PORTER analyses of the SOS Children's Villages. In the end I use a multi-criteria evaluation to select the best method of the implementation of Competitive Intelligence in the analyzed organization.

The thesis is aimed at analysis of a selected company Goldpress s.r.o., which specializes in the printing industry. The first part deals with theoretical bases, further are performed analyzes – PESTEL analysis, Porter's analysis, 7S and selected methods of financial analysis. The results of the partial analyzes are summarized in the SWOT analysis. The conclusion of the thesis suggests recommendations based on results of performed analyses and aimed at improving the current state.

The diploma thesis analyzes the company according to selected economic methods. In the theoretical part of the thesis, the individual methods are explained. Especially the PESTEL method, Porter's Five Forces Analysis, McKinsey 7S model and Kralicek Quick Test. In the practical part, these methods are applied for the analysis of company status. The results were used to compile the SWOT analysis. Based on the resulting strategy, suggestions are made to improve the company's current situation.

Predmetom tejto diplomovej práce je vypracovanie podnikateľského zámeru pre založenie malej firmy podnikajúcej v oblasti informačných technológií. V teoretickej časti práce sú obsiahnuté teoretické východiská práce a vysvetlenie základných pojmov a konkrétnych metód. Výstupom analytickej časti práce je PESTEL a SWOT analýza spoločnosti a jej okolia. Práca by mala slúžiť ako pomocné vodítko pre zostavenie kvalitného podnikateľského zámeru z teoretického hľadiska.

<p><strong>Purpose</strong>: This research work is to discuss the various forces/ factors that affect the business environment of Ghana which impacts investing in marketing and processing of cocoa beans in Ghana. In order to determine or classify Ghana as an attractive destination or otherwise to invest in cocoa marketing and processing there is the need to discuss the prevailing macro business environmental forces which little is known about to investors, managers and policy makers in cocoa trade. These mentioned parties have been under increasing pressures to assess the various forces prevailing in Ghana before considering investing in cocoa marketing and processing in Ghana. The work therefore looks as the various macro environmental factors Political, Economic, Social, Technological, Physical Environment and Legal (PESTEL) forces in Ghana’s business environment which impacts cocoa marketing and processing which makes Ghana an attractive base or otherwise to invest in cocoa marketing and processing.</p><p><strong> </strong></p><p><strong>Research Questions: </strong>The specific questions that the research aims at solving are as follows: what are the external and environmental forces that will influence investing in cocoa marketing and processing in Ghana? Is Ghana a safe and attractive base to invest in cocoa marketing and processing?</p><p> </p><p><strong>Research method: </strong>In carrying this research I made use of both secondary and primary data. Primary data was gathered through face interviews and administrating questionnaires to illicit response from stakeholders in Ghana’s cocoa. The paper also presents a review of literature on PESTEL which has influence or features in Ghana’s business environment which are important in cocoa marketing and processing.</p><p><strong> </strong></p><p><strong>Research Findings: </strong>Empirical findings and review of PESTEL model reported in the work suggests that the PESTEL will impact on the strategy of organizations and policy makers who are into cocoa marketing and processing. Also gives suggestions on how the various environmental forces (PESTEL) will be applied to further improve upon the business environment which makes marketing and processing of cocoa in Ghana attractive.</p><p> </p><p><strong>Research Implications and Limitations: </strong>The discussions and analyses of the macro environmental forces prevailing in Ghana’s business environment which impacts cocoa marketing produces a frame work to analyze current threats and opportunities in Ghana’s business environment which impacts cocoa marketing and processing for people contemplating on investing in marketing and processing of cocoa in Ghana as well as other practical lessons for policy makers in cocoa. The work overlooks the micro environmental forces in Ghana that impacts cocoa marketing and processing. Further research into such area will help give an understanding of the micro factors that impact the business environment of Ghana. Also the work has a limited empirical data base as most information gathered were inconsistent and unreliable which raises concerns about investment information. These have been minimized thro3ugh cross checks with primary data.</p>

Purpose: This research work is to discuss the various forces/ factors that affect the business environment of Ghana which impacts investing in marketing and processing of cocoa beans in Ghana. In order to determine or classify Ghana as an attractive destination or otherwise to invest in cocoa marketing and processing there is the need to discuss the prevailing macro business environmental forces which little is known about to investors, managers and policy makers in cocoa trade. These mentioned parties have been under increasing pressures to assess the various forces prevailing in Ghana before considering investing in cocoa marketing and processing in Ghana. The work therefore looks as the various macro environmental factors Political, Economic, Social, Technological, Physical Environment and Legal (PESTEL) forces in Ghana’s business environment which impacts cocoa marketing and processing which makes Ghana an attractive base or otherwise to invest in cocoa marketing and processing.   Research Questions: The specific questions that the research aims at solving are as follows: what are the external and environmental forces that will influence investing in cocoa marketing and processing in Ghana? Is Ghana a safe and attractive base to invest in cocoa marketing and processing?   Research method: In carrying this research I made use of both secondary and primary data. Primary data was gathered through face interviews and administrating questionnaires to illicit response from stakeholders in Ghana’s cocoa. The paper also presents a review of literature on PESTEL which has influence or features in Ghana’s business environment which are important in cocoa marketing and processing.   Research Findings: Empirical findings and review of PESTEL model reported in the work suggests that the PESTEL will impact on the strategy of organizations and policy makers who are into cocoa marketing and processing. Also gives suggestions on how the various environmental forces (PESTEL) will be applied to further improve upon the business environment which makes marketing and processing of cocoa in Ghana attractive.   Research Implications and Limitations: The discussions and analyses of the macro environmental forces prevailing in Ghana’s business environment which impacts cocoa marketing produces a frame work to analyze current threats and opportunities in Ghana’s business environment which impacts cocoa marketing and processing for people contemplating on investing in marketing and processing of cocoa in Ghana as well as other practical lessons for policy makers in cocoa. The work overlooks the micro environmental forces in Ghana that impacts cocoa marketing and processing. Further research into such area will help give an understanding of the micro factors that impact the business environment of Ghana. Also the work has a limited empirical data base as most information gathered were inconsistent and unreliable which raises concerns about investment information. These have been minimized thro3ugh cross checks with primary data.

This diploma thesis analyzes free movement of services and freedom of establishment in EU countries. The main aim is to find an appropriate strategy for Czech marketing companies in the field of mystery shopping when providing business services into Poland. The goal is achieved through analysis of trends in EU internal service market, opportunities and barriers in providing services, mystery shopping characteristics with focus on Poland. Mystery shopping is building up its position in whole Central, Eastern and Southern EU countries According to pre-research the Poland was choosen as the best potentional target country for Czech companies. PESTEL analysis of political, economical, socio-cultural, technological, ecological and legal factors in Poland shows that this country has good macroeconomic environment for expansion of services. Thesis is built on analysis of mystery shopping industry in Poland too and summarized in external factor evaluation matrix. The biggest threat of providing the services are existing bargaining power of competitors and the power of customers in determining prices. External opportunities mainly for establishment are futher penetration into other market and getting more potentional customers, for posting of workers are mainly in easy entrance. Cross-border providing of services is suitable form of free movement till the Czech company has in average 3 projects in Poland. As a recommendation companies should use first of all posting of own workers, after deep cooperation with Polish clients and agreement on at least 3 projects the creation of daughter company is recommended to achieve higher competitiveness in Polish market, profit and stable economic growth. While expanding into Poland is recommended to use differentiation strategy to attract bigger market segments with focus on local conditions.