Pet’s Heaven Funeral Services will be a local, dedicated to help through the process of saying goodbye to every family’s beloved pet. Offering the same grace and dignity of a human funeral home, our full-time licensed funeral directors give your pet the final arrangements that they deserve and the peace you need in knowing they are respectfully and lovingly cared for at the end of their life. Pet’s Heaven Funeral Services will be located in a Plaza Mall in an Urban area in Panama City, targeting people with a medium to high level income. Target market is around 25% of total population. The different services offered will be: pet’s pick up, cremation, burial and exhumation and ashes cremation. Prices will depend on the pet’s weight and size. The initial investment to start the business will be $US 45,000, which will be funded from owner’s capital and a bank loan. Pet’s Funeral Services has a positive Net Present Value (NPV) of 29,007.09 and the IRR of 21%, which indicate that the project is possible and can be profitable.