Documenting organisational history and heritage, it is argued, is an increasingly critical precursor to effective corporate and scenario planning. This study proposes that organisational history and heritage can be encapsulated in any local setting through the application of van der Heijden's (1996) conceptual framework i.e. the "business" idea. The study demonstrates that documenting the organisational business idea in use is a valid and meaningful planning activity. Secondly, the possession of multiple perspectives on the business idea in use, means that current and future planning teams will collectively be better informed, more competent and ready to abandon established ways of doing business and to strategise about unknown futures.Interpretivist methodology utilising an embedded single case study method was applied to an organisation undergoing change: the Family Planning Association of Western Australia, Inc. (FPWA). A stratified sample of thirty-four members from FPWA's institutional (Board of Management), corporate, organisational (service managers and coordinators) and technical (service delivery) organisational levels were interviewed, with the intent of capturing broad perceptions from each organisational level of the derived categories of the business idea framework. The categories investigated were those of organisational purpose, customer value created, distinctive competencies, competitive advantage, organisational uniqueness, positive and negative forces, and results. The study sought evidence to support each of the derived categories, as well as looking to elaborate on the process and task of business idea investigation and articulation.Interview outcomes were transcribed, coded and analysed using NUD*IST, the intent being to craft a consolidated model of the business idea in use at FPWA. Multiple perspectives from the four nominated organisational ++ / levels were isolated by copying the core NUD*IST database four times. A copy was assigned to each organisational group wherein interviews belonging to the assigned group were retained, and the remainder deleted, thereby allowing the differences between each group to emerge. Elements of the NUD*IST index system for the core and four derived databases were then exported to Decision Explorer for graphical representation and gap analysis. Narrative analysis was applied to relate the study's findings.Key internal and external factors were identified as both driving and hindering evolution of FPWA's corporate culture. It was in these areas that key insights to the meta value of the study emerged. The key driving external force was the changing face of sexual health community issues, specifically the expansion of services beyond women's health to cover men's, gay, lesbian and special need groups-FPWA is about sex (positive external force).The question of who should pay for sexual health services is also challenged. Concerns over the withdrawal of government funding (negative external force) and a lack of perceived direction (negative internal force) by members at the organisational and technical levels, has led to behaviour aimed at corporate survival and maintenance of the status quo. Many staff at FPWA were interpreted as clinging tightly to social justice, women's rights issues, reflecting the humanitarian (positive internal force) value-based aspects that have sustained FPWA's service over its twenty-five years of service.The conceptual framework associated with the business idea proved to be essentially a system that maps the organisation's corporate and commercial rationale. The systemic insights that emerged from the study at FPWA enabled the researcher to build a four level hierarchical model of systemic appreciation with van der Heijden's framework as the ++ / foundation. Issues of corporate age and stage of growth, systemic archetype and the key question facing the scenario planning team made up the higher levels of an emergent model of scenario planning readiness. The critical thinking associated with documenting the organisational history and heritage in the form of the business idea system has therefore generated a crucial link in the corporate and scenario planning process: the articulation of the key question as a catalyst to the next stage of corporate strategy formulation.

L’aménagement des systèmes d’assainissement conventionnel des eaux usées domestiques entraine actuellement la déplétion de ressources naturelles et la pollution des milieux récepteurs. L’utilisation d’une approche écosystémique plus globale telle que l’Assainissement Écologique, visant la fermeture du cycle de l’eau et des éléments nutritifs (phosphore et azote), contenus dans les excréments, par leur réutilisation à travers l’agriculture, permettrait d’améliorer de façon écologique cette situation. Toutefois, ce paradigme émergent est peu enseigné aux professionnels de l’aménagement responsables de sa planification, surtout au niveau de son application dans les pays développés nordiques. C’est pourquoi, afin d’améliorer la planification de ce type de système, il faut informer ces derniers des pratiques les plus adéquates à adopter. Pour y arriver, un scénario d’aménagement type a été développé à partir d’une revue exhaustive de la littérature et de l’analyse des données en se basant sur les recommandations de l’approche en fonction du contexte étudié. Ce scénario aidera les professionnels à mieux comprendre l’Assainissement Écologique et son aménagement. Il représente alors un point de départ pour les discussions interdisciplinaires et participatives que celui-ci requiert. En conclusion, il y a encore de nombreux manques d’informations concernant l’utilisation de traitements alternatifs dans les climats nordiques et l’acceptation de ceux-ci par les usagers. De plus, les cadres législatifs demeurent un obstacle considérable à l’aménagement d’un tel système. Cette recherche permet cependant de démystifier l’approche auprès des professionnels et pourrait aider à modifier certains cadres législatifs afin d’y intégrer sa philosophie. / At the moment, the planning of conventional sanitation systems for the treatment of domestic wastewater is responsible for the depletion of natural resources and pollution of receiving waters. A more holistic approach, respecting the local ecosystem, such as the new paradigm of Ecological Sanitation would greatly improve this situation. The idea pursues the closure of water and nutrients (nitrogen and phosphorus found in the human excreta) cycles through their reuse in agriculture. However, this new approach remains relatively unknown except for a few planning professionals responsible for the implementation of sanitation systems especially in the context of northern industrialized countries. Therefore to enhance the design of this kind of system, there is a need to educate and inform these professionals on more suitable treatment options to adopt. To achieve this, a planning scenario has been developed using a literature review and analysis of the data using a grid based on the recommendations of the paradigm when planned in this particular context. This scenario will help the professionals to better understand the philosophy of this approach and its implementation. It will represent a starting point for the interdisciplinary and participatory discussions that this approach demands. In conclusion, there is still a lack of knowledge surrounding the use of certain alternative options and their degree of acceptance by the public. Moreover, the legislation surrounding sanitation represents a significant obstacle to the implementation of this sort of alternative system. Still, this research helps the planning and design professionals demystify the new paradigm and may even be helpful in the modification of laws for the integration of its philosophy.

L’aménagement des systèmes d’assainissement conventionnel des eaux usées domestiques entraine actuellement la déplétion de ressources naturelles et la pollution des milieux récepteurs. L’utilisation d’une approche écosystémique plus globale telle que l’Assainissement Écologique, visant la fermeture du cycle de l’eau et des éléments nutritifs (phosphore et azote), contenus dans les excréments, par leur réutilisation à travers l’agriculture, permettrait d’améliorer de façon écologique cette situation. Toutefois, ce paradigme émergent est peu enseigné aux professionnels de l’aménagement responsables de sa planification, surtout au niveau de son application dans les pays développés nordiques. C’est pourquoi, afin d’améliorer la planification de ce type de système, il faut informer ces derniers des pratiques les plus adéquates à adopter. Pour y arriver, un scénario d’aménagement type a été développé à partir d’une revue exhaustive de la littérature et de l’analyse des données en se basant sur les recommandations de l’approche en fonction du contexte étudié. Ce scénario aidera les professionnels à mieux comprendre l’Assainissement Écologique et son aménagement. Il représente alors un point de départ pour les discussions interdisciplinaires et participatives que celui-ci requiert. En conclusion, il y a encore de nombreux manques d’informations concernant l’utilisation de traitements alternatifs dans les climats nordiques et l’acceptation de ceux-ci par les usagers. De plus, les cadres législatifs demeurent un obstacle considérable à l’aménagement d’un tel système. Cette recherche permet cependant de démystifier l’approche auprès des professionnels et pourrait aider à modifier certains cadres législatifs afin d’y intégrer sa philosophie. / At the moment, the planning of conventional sanitation systems for the treatment of domestic wastewater is responsible for the depletion of natural resources and pollution of receiving waters. A more holistic approach, respecting the local ecosystem, such as the new paradigm of Ecological Sanitation would greatly improve this situation. The idea pursues the closure of water and nutrients (nitrogen and phosphorus found in the human excreta) cycles through their reuse in agriculture. However, this new approach remains relatively unknown except for a few planning professionals responsible for the implementation of sanitation systems especially in the context of northern industrialized countries. Therefore to enhance the design of this kind of system, there is a need to educate and inform these professionals on more suitable treatment options to adopt. To achieve this, a planning scenario has been developed using a literature review and analysis of the data using a grid based on the recommendations of the paradigm when planned in this particular context. This scenario will help the professionals to better understand the philosophy of this approach and its implementation. It will represent a starting point for the interdisciplinary and participatory discussions that this approach demands. In conclusion, there is still a lack of knowledge surrounding the use of certain alternative options and their degree of acceptance by the public. Moreover, the legislation surrounding sanitation represents a significant obstacle to the implementation of this sort of alternative system. Still, this research helps the planning and design professionals demystify the new paradigm and may even be helpful in the modification of laws for the integration of its philosophy.