Chor See-Yu, Li Chuan-Bei. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 55-56). / EXECUTIVE SUMMARY --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.vi / Chapter / Chapter I. --- GENERAL INTRODUCTION OF WALT DISNEY CO --- p.1 / Theme Park and Resort --- p.1 / Creative Content --- p.2 / Filmed Entertainment --- p.2 / Television --- p.2 / Walt Disney Feature Animation --- p.3 / Walt Disney Theatrical Productions --- p.3 / Disney Consumer Products --- p.3 / Broadcasting --- p.4 / Problems Identified in the Company --- p.5 / Chapter II. --- INTERNAL ENVIRONMENT ANALYSIS --- p.7 / Organizational --- p.7 / Financial --- p.8 / Marketing --- p.9 / R&D --- p.9 / Conclusion of Internal Analysis --- p.10 / Chapter III. --- COMPETITIVE ANALYSIS OF LOCATION --- p.12 / Tourists --- p.13 / Number of Tourists --- p.13 / Purchasing Power of Tourists --- p.13 / Local Residents --- p.14 / Number of Local Residents --- p.14 / Earning of Local Residents --- p.14 / Political and Social Atmosphere --- p.14 / Political Atmosphere and Stability --- p.14 / Social Ethic Standard and Educational Level --- p.15 / Government Policy --- p.15 / Culture and Ethical Factor --- p.16 / Economic Factors --- p.16 / Cost of Doing Business --- p.16 / Resources For Development --- p.17 / Suitable Place For the Construction of the Park --- p.17 / Infrastructure --- p.17 / Overall Attractiveness of the City --- p.18 / Other Factors --- p.19 / Potential For Development of Other Segments --- p.19 / Climate and Weather --- p.19 / Summary of Analysis and Conclusion --- p.20 / Chapter IV. --- EXTERNAL ENVIRONMENT ANALYSIS --- p.22 / Five Forces Model --- p.22 / Suppliers --- p.22 / Buyers --- p.23 / Competitors --- p.24 / Substitutes --- p.24 / New Entrants --- p.25 / Political Environment --- p.25 / Economical Environment --- p.26 / Social Environment --- p.26 / Technological Environment --- p.27 / Conclusion of External Analysis --- p.27 / Chapter V. --- SWOT ANALYSIS --- p.28 / Strength --- p.28 / Weakness --- p.29 / Opportunities --- p.29 / Threats --- p.29 / Conclusion of SWOT Analysis --- p.30 / Chapter VI. --- PAST EXPERIENCE OF DISNEYLAND PARIS --- p.31 / Painful Experience of Disneyland Paris --- p.31 / Problems Found in Disneyland Paris --- p.32 / Over-optimistic Prediction and Ill Pricing Strategy --- p.32 / Poor Financial Arrangement --- p.32 / Culture Difference and Anti-America Emotion --- p.33 / Over-capacity and High Operating Cost --- p.34 / Financial Performance of Disneyland Paris --- p.34 / Measures to Solve Financial Problems of Disneyland Paris --- p.35 / Chapter VII. --- LESSONS LEARNT FOR HONG KONG DISNEYLAND --- p.38 / Right Pricing Strategy Is Essential For the Theme Park --- p.38 / Highly Leveraged Financial Situations Are Vulnerable --- p.39 / Culture Factors Are Too Critical to be Ignored --- p.39 / Measures Should be Taken to Avoid Over-capacity --- p.40 / Recommendations to Disney on Hong Kong Disneyland --- p.41 / Chapter VIII. --- THE PROGRESS ALREADY IN HONG KONG --- p.43 / General Information of Hong Kong Disneyland --- p.43 / Investment Summary --- p.44 / Project Costs --- p.44 / Financial Arrangement of Theme Park and Facilities --- p.44 / Financial Arrangement of Development of Penny's Bay --- p.45 / Land Lease of the Theme Park --- p.46 / The Reaction of Public Community --- p.46 / The Reaction of Stock Market --- p.47 / Chapter IX. --- CONCERNS IN THE FUTURE --- p.49 / Chapter X. --- CONSULSION AND RECOMMENDATIONS --- p.50 / APPENDIX --- p.53 / BIBLIOGRAPHY --- p.55