by Ngan Chi-Cheung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 124-125). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / ACKNOWLEDGEMENTS --- p.viii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Initiation of the Project --- p.1 / Chapter 1.2 --- Objectives --- p.2 / Chapter 1.3 --- Arrangement of the Report --- p.3 / Chapter II. --- METHODOLOGY --- p.5 / Chapter 2.1 --- Scope --- p.5 / Chapter 2.2 --- Approaches --- p.5 / Chapter 2.3 --- Studying Steps --- p.7 / Chapter 2.3.1 --- Market Research --- p.7 / Chapter 2.3.2 --- Financial Analysis --- p.8 / Chapter 2.3.3 --- SWOT Analysis --- p.9 / Chapter 2.3.4 --- Problems and Difficulties Identification --- p.9 / Chapter 2.3.5 --- Strategic Plan Formulation --- p.9 / Chapter III. --- PLASTIC MOULD MAKING INDUSTRY IN HONG KONG / Chapter 3.1 --- Product Profile --- p.11 / Chapter 3.1.1 --- Product Range across the whole Mould Making Industry --- p.11 / Chapter 3.1.2 --- Manufacturing Process --- p.12 / Chapter 3.2 --- Market Profile --- p.13 / Chapter 3.2.1 --- The Mould Market as a Whole --- p.13 / Chapter 3.2.2 --- Plastic Mould Market Profile --- p.15 / Chapter 3.3 --- Customer Profile --- p.16 / Chapter 3.3.1 --- End-User Group --- p.16 / Chapter 3.3.2 --- Customer Group --- p.17 / Chapter 3.3.2 --- Domestic Customer Needs --- p.19 / Chapter 3.4 --- Competitor Profile --- p.20 / Chapter 3.4.1 --- Domestic Competition --- p.20 / Chapter 3.4.2 --- Foreign Competition --- p.22 / Chapter 3.5 --- Distribution Profile --- p.25 / Chapter 3.5.1 --- Maintenance and Acquisition of Customers --- p.25 / Chapter 3.5.2 --- Order Taking --- p.26 / Chapter 3.6 --- Outlook of the Industry --- p.27 / Chapter 3.6.1 --- Plastics Industry --- p.27 / Chapter 3.6.2 --- Plastic Mould Making Industry --- p.29 / Chapter IV. --- THE SMALL PLASTIC MOULD MAKING SHOP --- p.32 / Chapter 4.1 --- Background of the Small Business --- p.32 / Chapter 4.2 --- Company Profile of CL --- p.33 / Chapter 4.2.1 --- Organization Structure --- p.33 / Chapter 4.2.2 --- Management --- p.34 / Chapter 4.2.3 --- Assets --- p.36 / Chapter 4.2.4 --- Staffing --- p.37 / Chapter 4.3 --- Product Profile of CL --- p.40 / Chapter 4.4 --- Customer Profile of CL --- p.41 / Chapter 4.5 --- Competitor Profile of CL --- p.42 / Chapter V. --- PROBLEM IDENTIFICATION FOR CL --- p.44 / Chapter 5.1 --- Financial Analysis --- p.44 / Chapter 5.1.1 --- Simplifications and Assumptions --- p.44 / Chapter 5.1.2 --- Cash Flow Statements --- p.46 / Chapter 5.1.3 --- Income Statements --- p.49 / Chapter 5.1.4 --- Retained Earnings Statements and Balance Sheets --- p.50 / Chapter 5.1.5 --- Ratio Analysis --- p.51 / Chapter 5.1.6 --- Comparison with Industrial Financial Data --- p.54 / Chapter 5.2 --- SWOT Analysis --- p.56 / Chapter 5.2.1 --- Strengths --- p.56 / Chapter 5.2.2 --- Weaknesses --- p.59 / Chapter 5.2.3 --- Opportunities --- p.63 / Chapter 5.2.4 --- Threats --- p.67 / Chapter VI. --- STRATEGIC PLAN FOR CL --- p.71 / Chapter 6.1 --- An overview of CL --- p.71 / Chapter 6.2 --- Future Growth of CL --- p.73 / Chapter 6.3 --- Business Objectives --- p.74 / Chapter 6.4 --- Strategic Plan --- p.74 / Chapter 6.4.1 --- Financial Strategies --- p.76 / Chapter 6.4.2 --- Management Strategies --- p.79 / Chapter 6.4.3 --- Product Strategies --- p.85 / Chapter 6.4.4 --- Production Strategies --- p.86 / Chapter 6.4.5 --- Marketing Strategies --- p.88 / Chapter 6.4.6 --- Implementation Schedule --- p.90 / Chapter VII. --- LESSONS LEARNED --- p.91 / Chapter 7.1 --- Market Information and Industry Data --- p.91 / Chapter 7.2 --- Decision Making --- p.92 / Chapter 7.3 --- Management Practices --- p.92 / Chapter 7.4 --- Simple and easy to implement strategies --- p.93 / Chapter 7.5 --- Reliance on key Employees --- p.93 / Chapter 7.6 --- Leadership Style --- p.94 / Chapter 7.7 --- Importance of Cash Flows to Small Business --- p.95 / Chapter 7.8 --- Delegation of Duties --- p.96 / Chapter VIII. --- CONCLUSIONS --- p.98 / APPENDIX / Chapter 1. --- EXAMPLE OF ADVERTISEMENT FROM MOULD MAKING SHOP --- p.100 / Chapter 2. --- "MACHINERY, MOULD PRODUCTS AND WORKSHOP ENVIRONMENT OF CL" --- p.101 / Chapter 3. --- PRODUCTION SCHEDULE FOR PLASTIC MOULDS --- p.106 / Chapter 4. --- DISTRIBUTION OF CL'S SALES TO ITS CUSTOMERS … --- p.107 / Chapter 5. --- RECORDED FINANCIAL STATEMENTS OF CL --- p.110 / Chapter 6. --- ANTICIPATED FINANCIAL STATEMENTS OF CL --- p.118 / BIBLIOGRAPHY --- p.124