This project has been carried out in collaboration with CC Pack, a Swedish packaging company located in Tibro, and under the supervision of University of Skövde. The aim of the project is the creation of a new aluminium packaging, with the intention of satisfying the highest number of customers' requirements, getting also a differentiation from the competitors. Archer’s model is followed during the design process. This model allows strengthening the efficiency of project design. The compilation of information in order to make a complete requirement classification is based on: CC Pack requirements, a study of customer needs focused on interviews and pilot study, and a literature study lead by Maslow’s hierarchy translated to design along with the 4 pleasures of Patrick Jordan. After the requirements classification, it is time to start with the concept generation phase. This phase consist of diverse methods of generation and evaluation of ideas, such as brainstorming or the weighted objective method, until a final solution is reached. This last solution, which consists of an aluminium tray surrounded by a cardboard structure, is communicated at the end of the project through illustrations created through design software such as PTC Creo Parametric and Photoshop. Conclusions obtained are quite positive in general, nevertheless there is still an aspect that could be improved. It is related to the shipping system and it is commented in chapter 7 conclusions. There is also a chapter devoted to propose possible future contributions in order to implement this project.