Competitive national elections can play a significant role in the consolidation process of developing and established democracies alike. Nevertheless, if not handled adequately, they have the potential to bring long-existing, existential conflict lines to the surface. This electoral conflict, becoming manifest in election violence, has the potential to shy people off from voting and negatively affect their attitude towards elections and democracy in general. The present study examined the ways in which violent electoral conflict affected the political participation and the personal attitudes towards democracy of ordinary Kenyan citizens. Kenya has experienced violent electoral conflict repeatedly since the re-introduction of competitive elections in 1992 and became one of its prime examples due to the devastating 2008 post-election clashes. In order to answer the research questions, 32 semi-structured interviews with 34 victims of electoral violence coming from four main ‘hotspot areas’ of the 2008 post-election violence as well as four expert interviews were conducted. The study finds that the experience of violent electoral conflict led to diametrically opposed reactions in the behaviour of political participation among respondents. About two-thirds of them indicated a change in their behaviour of political participation. With 33% of the respondents found to be “participating more”, this group even outnumbers its “participating less” counterpart (30%). This finding is rather surprising as the experience of electoral violence is usually associated with the tendency to shy off from political participation, not only in Kenya. Based on their attitudinal dispositions towards democracy in general and towards democracy in Kenya more specifically, as well as towards Kenyan elections, politics and politicians, a fourfold typology of Kenyan citizens was developed from the sample. It includes: the voting citizen, the resigned citizen, the passive citizen, and the active citizen. The voting citizen with no further interest in politics or political participation was found to be the most prevalent type of citizen in the sample. Attention needs to be taken towards the resigned citizen, which could, in case of further violent electoral conflict and the continuing marginalization of specific ethnic groups, cause a threat to the stabilization process of Kenya’s democracy. Contributions of this study were in designing a destination identity framework as well as in discovering the identity of the city of Nelson Mandela Bay. Directions for future studies include the possibility to conduct a qualitative study on place identity so as to obtain a more nuanced understanding of sub-identities in the city.