Submitted in partial fulfilment of the requirements for the degree of Master of Arts in Counselling Psychology in the Department of Psychology at the University of Zululand, South Africa, 2012. / The major aim of this study was to investigate the attitude of University of Zululand students towards pornography as well as the effects that pornography might have on their social and academic wellbeing. The study was conducted at the University of Zululand. A total number of 203 participants took part in this study. The questionnaire served to investigate the attitudes of students towards pornography and the effects that porn might have on their social and academic wellbeing. A statistical analysis of the results was conducted and the results indicated that students view pornography for various reasons which include, but are not limited to the following: sexual education, as a stimulant for arousal, as a tool to conform to peer-pressure. Effects of pornography viewing varied from negative to positive. It was also assumed and supported by literature that pornography viewing takes place at an early onset, which places a great responsibility on parents, teachers, care-givers and media to play a more active role in the management of pornography through; practical ways of empowering individuals and parents at early stages of development. Teaching youngsters on critical viewing of content they view on the internet. Promoting programmes with positive sexual content. The need for parental guidance on internet usage; computer to be placed in central places at home, in schools and in other public areas.