Global ETD Search

1	Create and Sustain Competitive Advantage in Online/IT industry / Create and Sustain Competitive Advantage in Online/IT industry Jukelsonová, Sofie January 2012 (has links) The purpose of this work is to define a theorical framework to explain sustainability of competitive advantage in what we will name network industries: social networks, internet based services, mobile devices and online softwares. This framework will consist in integration of the well known Porter approach combined with a more recent Resource Based View of the firm. Using four real cases, with a focus on Google, we will demonstrate that sustaining competitive advantage in those industries requires a combination of external opportunities and a strong defensible resource position. One without the other cannot lead to long term success. In order to make our conclusions actionable, we will lay down a checklist of strategic diagnosis that any decision maker in that industry should have in mind at all time, in order to defend his / her market share.
2	Internationalization of Chinese Construction Equipment Firms : “Take-off Drivers & Entry Strategies” Halak, Michael, Reinke, Charlene January 2011 (has links) This master thesis investigates how Chinese construction equipment firms internationalize (i.e. how they enter new markets and how they are driven to exit their own). For this, the institutions of China and Brazil are comparatively analyzed, Porter’s five forces model is used to analyze the Chinese construction equipment industry, while distinct resources, capabilities and key success factors are defined and analyzed for Sany and Xuzhou Construction Machinery Group (XCMG). After careful analysis, the authors bring to light various take-off drivers, patterns and strategies of Chinese construction equipment firms when internationalizing or venturing abroad. Chinese construction equipment firms are beginning to follow their Western counterparts, focusing their efforts on product quality and extensive customer service. Warranties, parts centers, aftermarket service and strategically placed research and development facilities are becoming more greatly utilized, expanding the quality and offerings of Chinese firms, while adding to the customers perception of overall value. These key insights expand the knowledge base associated with Chinese construction equipment firms in developing markets, while unlocking new theoretical perspectives for supplementary research. Interntionalization Globalization Mulinational China Brazil XCMG Sany Construction Equipment Take-off Drivers Entry Strategy Porter's 5 Forces Uppsala Process Model Terpstra's Model Grant Jansson Industry Based View Resource Based View Institutional Based View Triad Based View Business studies Företagsekonomi
3	Strategická analýza podniku: Pivovar Jihlava, a.s. / Strategic Analysis of Pivovar Jihlava Company Bauer, Michal January 2012 (has links) The thesis analyses and evaluates current situation of Pivovar Jihlava, a. s. by theoretical knowledge. The thesis contains analyses of internal and external environment of the company through which are specified strengths and weaknesses, opportunities and threats. Based on obtained information, measures are suggested to lead to development and improvement of the current company situation on the market.
4	Analýza firmy vybranými metodami / Firm Analysis by Different Methods Šálková, Petra January 2012 (has links) The thesis is focused on strategic analysis of the selected company. To analyze the external environment is used SLPETA analysis, Porter's 5 forces model and to analyze the internal environment the 7S. The results are summarized with a SWOT analysis and the conclusion of the work are given possible recommendations and proposals for sub-strategic objectives. All recommendations comply with the rules SMART and are in line with company strategy.

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