Diplomová práce analyzuje strategickou pozici společnosti ŠKODA AUTO na automobilovém trhu. Ke kritickému zkoumání trhu byly použity analýzy SLEPTE, Porterův model pěti sil a také McKinseyho model 7s, SWOT analýza a Králíčkův rychlý test. Veškeré zjištěné poznatky na tomto specifickém trhu jsou shrnuty v závěru a s ohledem na současnou situaci jsou navržena opatření pro budoucí růst společnosti.

The diploma thesis deals with the assessment of the economic situation of a specific business between 2012 and 2016. The thesis contains several sections. The first section is dedicated to theoretical knowledge, which is later utilized for assessing the economic situation of the corporation via application of strategic analysis and financial analysis methods. The last section contains proposed measures based on analyses results that would lead to improvement of the the current economical situation.

This Master’s thesis deals with a strategic and economic analysis of a chosen company with objective to identify risks and formulate proposals and recommendations resulting in decreasing of risks or their potential elimination. The thesis is composed of three parts. First part contains theoretical framework needed for practical application which includes chosen methods of external and internal analysis with their evaluation and analysis of risks using RIPRAN method. Last part contains formulation of precautions based on the risks found.

This diploma thesis focuses on creating a business plan for the establishment of a teahouse providing hookahs, which is called Nadčaje Hookah. Thesis is divided on three parts – theoretical part, analytical part and practical part.

The diploma thesis deals with assessment of the information system of selected company which focuses on providing services in financial field. In the first part of the thesis, theoretical background and analytical methods are presented, which are used in the analytical part. The second part of the thesis presents the company, its analysis and information system analysis. Based on this, the final part of the thesis proposes a change that leads to the efficiency of processes in the company and to the elimination of detected deficiencies.

This diploma thesis deals with the elaboration of a business plan for the establishment of a small business, whose main activity is the sale of jelly confectionery and other sweet candies Le Bonbon near the center of Brno. The thesis is divided into three parts – theoretical, analytical and practical part.

This Master’s thesis analyses the current status of the small selling company, which sells sport articles. The thesis investigates impact extenrnal environment on the firm and also analyse internal environment. It defines strategic targets, contains propsal of competitive strategy of the company and its time implementation.

The diploma thesis focuses by selected methods on complex situation of medium-seize firm offering comprehensive sanitation programs for professional users in the Czech Republic. The research period covers the period from 2008 to 2012. Based on the analyzed data, their accuracy and completeness, were suggested solutions that should lead to an improvement of the current situation.

The theme of this thesis is to create a business plan for the reopening of the mountain hotel Panorama in Deštné v Orlických horách. The first part describes the theoretical basis of the work consiste of an explanation of basic concepts and description of specific analytical methods. The analysis of the current status rate a market environment by using internal and external analyses. The final section focuses on the creation of a concrete business plan.

The Diploma Thesis deals with marketing planning issue. The theoretical part de-scribes suggestions from specialized literature in the field of marketing planning. The analytical part describes the in general perspective, its present condition’s analysis, based on suggestions of the theoretical part of this text. The main objec-tive of this thesis consist recommendations, based on analysis from the analytical part of this text, that will make expansion of the analysed company possible within next few years. The goal of this diploma thesis is corrections and improvement of the current marketing plan for future Torrsen Sports’ expansion.