The semiconductor equipment industry of Taiwan, through their constant efforts and continuously endeavor, hope with their ripe productivity that lead enterprises to sustainable business and development forever. Many equipment suppliers pursue advanced technology and develop new equipment in order to improve the competitiveness. Starting from developing the equipment for the back-end of production line, they finally reach 15% of self-production rate after years of effort. However, they only achieve 5% at the front-end; there is indeed a lot of space for growth. Through studying the development process of the equipment of M Company, we will find they become one of the most competitive companies in this industry by continuing to strengthen the ability of R&D and enhance service quality. This research explores the key successful factors of M company by focusing on interview, through SWOT analysis and Porter 5 force analysis, will conclude that indeed there is significant competitiveness. During researching and analyzing, we summarize the following points: 1. Correct orientation of products 2. Good expansion and adoption of R&D talent 3. Speed of new research and development meet customer¡¦s demand 4. Good ability of customer management 5. Advantage on competitive time and cost 6. Vertical integration capability 7. Flat organization Observe and track the improvement continuously, make M Company and semiconductor equipment companies obtain better achievement in the equipment industry of Taiwan. This research can be classified as key successful factors. Because the period of time and material still has space for improvement, we expect this is constructive to younger generation of R&D, and all the equipment suppliers.