A new business world is emerging, which every organisation must appreciate and know how to exploit. The concepts of strategy do not need to be rewritten, but must be adapted to this new era. Utilisation of the Internet and human capital to its fullest is transforming the way that business is conducted in achieving its objectives. The key to an organisation’s competitive advantage, is to invest in training, skills enhancement and the personal development of its staff. A requirement of the National Ports Authority is to be committed to basic adult education and preparing employees for re-skilling from the shop floor to the boardroom to ensure it is seen as an equal opportunity employer. The research problem addressed in this study was to determine the factors necessary to achieve strategic advantage using human capital. Relevant literature was used to develop a new model to address some of the issues facing the organisation, as well as ensuring that the National Ports Authority can leverage itself into a competitive advantage. To manage and measure knowledge-based resources is one of the most important challenges for a modern company. This challenge is incorporated in the new model developed by the study. The theoretical model consisted of various factors, which were analysed and formed into principles which were identifiable from the literature study. This model was then used to compile a questionnaire to test the responsiveness of the role players concurring. The empirical results analysed indicated that the respondents concurred with the theoretical study and factors of the new model that was developed.