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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Physiological measures of advertising effectiveness : a theoretical and empirical investigation /

Hensel, James Stephen, January 1970 (has links)
Thesis (Ph. D.)--Ohio State University, 1970. / Includes bibliographical references (leaves 149-156). Available online via OhioLINK's ETD Center.
2

Communication of position in current national primetime brand advertising a content analysis /

Mezera, Chad M. January 1900 (has links)
Thesis (M.S.)--West Virginia University, 2002. / Title from document title page. Document formatted into pages; contains iv, 310 p. Includes abstract. Includes bibliographical references (p. 72-73).

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