Purpose - The purpose of this study is to find out to what extent the business administration students of Kristianstad University feel satisfaction in regard to service quality. Also, we want to find out if the impact of positive news about the university affects the students’ level of satisfaction. Approach/methodology - In order to be able to answer these questions, a quantitative research was conducted. Additionally, we used a 7-point Likert scale to measure the students’ opinions. Findings - The study found that the students were satisfied with the university, despite a negative service quality-gap. Furthermore, service quality only affected customer satisfaction to a small degree. Also, we found a positive relation between the impact of positive news and the level of satisfaction amongst the students. Research limitations/implications - The University may look at this paper’s findings and use them to realize its strengths and weaknesses. Future research may be conducted to find out if other factors have greater impact on customer satisfaction than service quality does. Originality – This study is unique in the sense that it investigates the service quality-gap in a higher education context. Also, the study brings new knowledge of the impact of positive news on customer satisfaction. Social implications - Hopefully, the impact of this study will increase the public’s insight of Kristianstad University. A study similar to this one is useful to any organization in the world, in order to establish the level of satisfaction from time to time.

In master thesis called Positive and Negative news in Television Broadcasting we dealt with the structure of television news from negative vs. positive news angle of view in the main television broadcasts of Czech television, TV Nova and FTV Prima. At first we recalled the thought that news have been as many other demonstrations of society constructed. Then we dealt with mechanisms and influences, which affect form of media outputs; we focused on concept of gatekeeping, media routines, character features and news values. One of them was negativity. We presented journalistic concepts, which are aimed positive: Solution Journalism and Constructive Journalism. Than we focused on television broadcasting and its limits. We showed some researches and ideas about audience of broadcasting and about potential influence on it. We have introduced three analyzed TV stations. The analysis showed us percentage of positive and negative news in three main news programs of Czech television, TV Nova and FTV Prima. We analyzed them from the view of predominance, overlap (news, which occurred on more than one station in the same evening), topics, dichotomy home/foreign and concept of constructive news.