This thesis explores the significance of the newspaper press in a settler society, in this case Poverty Bay on the east coast of the North Island of New Zealand. It examines the circumstances of such a society's communications needs and problems, and its demographic structure. It also looks at the changing patterns of journalism in nineteenth century New Zealand and elsewhere and, importantly, printing's technological progress as it affected a provincial newspaper. Remoteness was a dominating feature of the Poverty Bay district and European settlement was slow to develop. The consequence was twofold: institutions, such as the church, the press and the school, were already well-established in New Zealand by the time this second frontier region began to attract much attention - in the case of the press this meant an interconnectedness from the outset, with ideas and staff emanating from established New Zealand circles - and communication difficulties caused by isolation. Poverty Bay's first newspaper, the Poverty Bay Standard, began in 1872, more than thirty years after New Zealand's first newspaper, the New Zealand Gazette. The 1870s saw a clamour of activity. This was reflected in the district's press, not only within its pages, but also with considerable competition and changing of ownership. Eventually one newspaper, the Poverty Bay Herald, succeeded where all others failed. The Poverty Bay Herald has remained in the hands of one family since experienced printer Allan Ramsay Muir became part-owner in 1884. Thus, the family and the community have been intertwined for one hundred and twenty years. Good provincial newspapers provide a cohesive element in their society or they do not succeed. The Poverty Bay Herald initially survived through luck and useful friends but it became a beacon for its community in that it reflected success and modernity. Many others attempted to dislodge it or share the stage, but the Poverty Bay Herald played, and still plays, a significant role as the former 'out district' stabilized and advanced.

Thesis (doctoral)--Massey University, 2000.