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In the wake of the 2016 election, the polling industry has no shortage of critics. While these are difficult times for the industry as a whole, there are exciting innovations happening that will serve to benefit and revitalize the industry for years. One of these exciting innovations is Probability Proportional to Size (PPS) sampling. I will elaborate on what PPS sampling is and provide a mathematical foundation for its use in polling. I also discuss what some of the myriad of issues plaguing the polling industry are and then show how PPS sampling can be used to remedy many of these ills. Finally, I look at a real-world application of PPS sampling. The Mia Love internal polling team, Y2 Analytics, granted me access to their PPS data. I use it to show that we can accurately model the electorate using PPS samples and that polls conducted by this method are at least as accurate as other polls using simple random samples.

Internet marketing is nowadays a full-value part of each company's marketing. For a lot of companies it is even much the strongest marketing activity. It is mainly because the internet marketing comprises in principle everything a company is on the internet presented with. As from web sites, banners, PR articles, sites optimalization, key words selection and choice of domain up to pay per click links. This diploma thesis is concerned with an analysis of the particular internet marketing tools and the demonstration of its usage in practice, for today it is not enough to have an average web or an isolated, from the rest of internet detached e-shop. Every company has to make a considerable effort to be successfull on the internet. And just the internet marketing shapes the combination of techniques and technologies that aim to fulfill the internet business intentions.

This work deals with the security of computer networks based on TCP/IP protocol stack. The main objective is to develop a generator of DoS flooding attacks which carries out attacks such SYN flood, RST flood, UDP flood, ICMP flood, ARP flood, DNS flood and DHCP starvation. The theoretical part describes the features of the mentioned attacks and protocols or mechanisms associated with them. Next part deals with the comparison of selected tools (Hping3, Mausezahn, Trafgen) in terms of number of packets per second (pps) and the link utilization (MB/s). The practical part describes design and implementation of the new attacking tool. There is explained the importance of it’s individual modules, it’s installation and usage options. New tool is also being tested. Then there is described the development, options and installation of control interface which is in the form of web application.