This thesis has explored the function of the Presidential television technical adviser beginning with the Eisenhower and continuing through the Nixon Administrations. The persons who acted in the advisory capacity to each President analyzed in this study are: Robert Montgomery, Pierre Salinger, Robert Fleming, and Roger Ailes.This study traced the historical usage of the television medium by each President and the function that each adviser or group of advisers performed in the television appearances.It was concluded that the function of a Presidential television technical adviser has been to assist the President in his endeavor to fuse viewer experiences into a successful television image by control of a defined. area.

本研究旨在探討我國上市(櫃)公司創新活動與公司管理當局舉辦記者會之間的關係。詳言之，創新活動愈多的公司，是否舉辦記者會的誘因、次數以及討論的詳細度也較多或愈高，以降低財務報表無法表彰創新結果所引起的「會計性資訊不對稱」；其次，本研究也預期，記者會提到較多的創新活動時，市場給予比較高的津貼。實證結果顯示，第一，創新活動與舉辦記者會的機率、頻率呈現正相關，且就有召開記者會的樣本而言，創新活動愈多時，會中提到創新活動的內容也比較詳盡。第二，實證結果也發現，創新活動愈多時，召開的記者會具有較高的異常報酬，且未來經營績效也較佳。此一結果的含意是：面對面動態溝通的記者會，可以提供有用的訊息給投資者評估公司的創新情況。 / The primary objective of this paper is to examine the association of innovation activities with press conferences. Specifically, we predict that, to reduce the accounting-related information asymmetry derived by innovation activities, firms with higher innovative activities are more likely to held press conferences. Furthermore, we also predict that information content of press conferences are positively associated with innovations. Consistent with our expectation, the empirical findings show that the likelihood and frequency of press conferences are higher for firms with more innovative activities compared to firms with less innovative activities, and more innovative firms are more likely to discuss innovation activities during press conferences. Secondly, we also find that market premiums are higher for firm with more innovative activities. The implication for this finding is that disclosure based on face-to-face or other interactive contact with the audience (e.g., press conferences) typically has greater effect in decrease in information asymmetry derived by the innovation activities.

In this paper, I deal with the issue of press conferences after matches of 1st soccer league. My goal is in the first place to describe press conferences as a part of public relations and as one of main and most important categories of respondents interacting with journalists. In the first part of my master thesis I examine sports journalism and its specifics and differences against other fields of this profession. For research itself I used techniques of observation and questioning, but mainly I worked with the data gained during interviews and information obtained by myself, as an involved observer. During my observation I have visited 14 press conferences throughout one season of 1st soccer league in total that took place all around Czech Republic. The goals of researching these events were its course, specifically how long the events were and in which environment, but also what are the rules for its organisation and how those rules are complied. Another subject of my research was a position of a spokespersons and work of journalists, whose job is to question. I was also interested in a manner of questioning and topics of questions in this area. Among main conclusions of my thesis there is significantly larger focus of media on the three biggest Czech soccer teams which are Slavia Prague, Sparta...