<p>Social theory by Goffman in the 60’s can still be applied to our society, especially to the new social form of Facebook. ”What precautions do Facebook members take when they publish content (text, photos, video) to avoid problems caused by the collapse of different social arenas? What do they think of their own self-presentation on the social website?” Data was collected trough an online survey, available for my Facebook friends in April-May 2010, and personal interviews with seven of the respondents. The results show that 126/128 respondents state they are their “true self” in their daily life, and not Facebook. Simultaneously, 75 respondents claim they have never had problems being themselves on Facebook. 65 people don’t recognize the presentation of people they know on Facebook, but 124 people say they have never received comments stating this. The norms and rules of social interaction on this social site are not yet set, and Facebook members respond to this by strict control of what they publish. It is evident that Facebook members enjoy peeking behind the self-presentation of people they know. Further research could show that this is one of the reasons why Facebook is so popular.</p> / <p>Goffmans sosialteori fra 60-tallet kan fortsatt appliseres på vårt samfunn, spesielt på den nye sosiale formen; Facebook. ”Hvilke forhåndsregler tar Facebooks medlemmer når de publiserer innhold (tekst, bilder, video) for å unngå problemer som følge av sammenslåingen av ulike sosiale arenaer? Hva tenker de om sin egen selvpresentasjon på det sosiale nettstedet?” Data ble samlet inn gjennom en webbasert spørreundersøkelse, tilgjengelig for mine Facebook venner i April-Mai 2010, og personlige intervjuer med seks av respondentene. Resultatene viser at 126/128 respondenter påstår at de er sitt ”sanne selv” i dagliglivet, og ikke på Facebook. Samtidig uttaler 75 respondenter at de aldri har hatt problemer med å være seg selv på Facebook. 65 personer kjenner ikke igjen presentasjonen av personer de kjenner på Facebook, men 124 personer sier de aldri selv har mottatt kommentarer som tilsier dette. Normene og reglene for sosial interaksjon på denne sosiale nettsiden er ikke satt enda, og Facebooks medlemmer reagerer med å ha streng kontroll over det de publiserer. Det er tydelig at Facebooks medlemmer nyter å kikke bak selvpresentasjonen til personer de kjenner. Framtidig forskning kan vise om dette er en av grunnene til at Facebook er så populært.</p>

Social theory by Goffman in the 60’s can still be applied to our society, especially to the new social form of Facebook. ”What precautions do Facebook members take when they publish content (text, photos, video) to avoid problems caused by the collapse of different social arenas? What do they think of their own self-presentation on the social website?” Data was collected trough an online survey, available for my Facebook friends in April-May 2010, and personal interviews with seven of the respondents. The results show that 126/128 respondents state they are their “true self” in their daily life, and not Facebook. Simultaneously, 75 respondents claim they have never had problems being themselves on Facebook. 65 people don’t recognize the presentation of people they know on Facebook, but 124 people say they have never received comments stating this. The norms and rules of social interaction on this social site are not yet set, and Facebook members respond to this by strict control of what they publish. It is evident that Facebook members enjoy peeking behind the self-presentation of people they know. Further research could show that this is one of the reasons why Facebook is so popular. / Goffmans sosialteori fra 60-tallet kan fortsatt appliseres på vårt samfunn, spesielt på den nye sosiale formen; Facebook. ”Hvilke forhåndsregler tar Facebooks medlemmer når de publiserer innhold (tekst, bilder, video) for å unngå problemer som følge av sammenslåingen av ulike sosiale arenaer? Hva tenker de om sin egen selvpresentasjon på det sosiale nettstedet?” Data ble samlet inn gjennom en webbasert spørreundersøkelse, tilgjengelig for mine Facebook venner i April-Mai 2010, og personlige intervjuer med seks av respondentene. Resultatene viser at 126/128 respondenter påstår at de er sitt ”sanne selv” i dagliglivet, og ikke på Facebook. Samtidig uttaler 75 respondenter at de aldri har hatt problemer med å være seg selv på Facebook. 65 personer kjenner ikke igjen presentasjonen av personer de kjenner på Facebook, men 124 personer sier de aldri selv har mottatt kommentarer som tilsier dette. Normene og reglene for sosial interaksjon på denne sosiale nettsiden er ikke satt enda, og Facebooks medlemmer reagerer med å ha streng kontroll over det de publiserer. Det er tydelig at Facebooks medlemmer nyter å kikke bak selvpresentasjonen til personer de kjenner. Framtidig forskning kan vise om dette er en av grunnene til at Facebook er så populært.

Nowadays persists a trend of moving interpersonal communication into the online environment. By the reason of the social networks and social network's services. Many users doesn't perceive threats connected with presence in internet environment. This thesis is focused on the analysis of the user's account privacy settings followed by the evaluation of these settings. The goal is to develop and create a tool providing ability to evaluate privacy settings of the user's account, eventually recommend more suitable settings given to user privacy. To achieve these goals is necessary to use a suitable model performing privacy evaluation. The output of the thesis will consist of a proposal and implementation of tool performing analysis, evaluation and recommendation of how to improve the social network's privacy settings. Which should help users reduce the amount of privacy information leakage.

Users have limited knowledge and control over their data, while needing personalization-based services that are requesting their data. The Automated Privacy Negotiation Agent (APNA) model is brought up as a solution by assisting users’ privacy management with less effort, but more accurate options. To bring insights for APNA to gather requirements from different users, this research described how users have been managing their privacy settings and consenting, and their preferences when it comes to their data processing through semi-structured interviews. We conducted interviews on 11 participants with different levels of motivation and knowledge to enhance privacy, from ages 21 to 35, living in Jönköping, Sweden. By thematic analysis we identified and described 5 types of behaviour and how users have articulated their considerations behind each of the 5 types of behaviour. We found 22 privacy preferences of users when it comes to how their data should be collected, stored, and used. These could be considered as required options to be implemented in the preference set-up.