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<b>Examining Consumer Experiences with Interactive Technologies in Service: Insights on Adoption, Design, and Privacy Concerns</b>Chang Ma (20698205) 11 February 2025 (has links)
<p dir="ltr">This research evaluates the impact of interactive technologies on consumer experiences in the hospitality and tourism sector. It specifically addresses technology adoption behaviors, interactive technology design, and privacy concerns associated with information disclosure. Chapter 1 conducts a meta-analysis of technology research published in top hospitality and tourism journals from 2000 to 2021. This analysis identifies critical factors influencing consumers' technology experiences and pinpoints design and privacy concerns as significant gaps in current research. Building on these insights, Chapter 2 delves into the design elements of technologies like service robots, addressing the gaps by taking a holistic approach to service robot design. The findings underscore the importance of design congruency in the deployment of service robots, providing practical insights and guidelines for industry stakeholders to optimize investments in such technologies. Chapter 3 employs an exploratory sequential mixed-methods approach to compare consumer private information disclosure behavior during interactions with technological and human service agents in the travel sector. This study indicates that technological agents are perceived as more competent, whereas human agents are trusted more for their integrity and benevolence in matters of information privacy. Together, these insights are crucial for service providers, technology developers, and policymakers as they seek to enhance consumer satisfaction and operational efficiency within the hospitality and tourism industry.</p>
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