Abstract The goal of this investigation is based on the Taiwan seafood industry development and its critical issues. In 2004, I have personally established a joint venture between a Japanese company-HANWA and our company-LUXE in developing a market for Saury fish,eel an Tailapia. 1.Using long-term relationship and trust between companies to establish a business relationship. 2.Both agreeing to use the new brand in market and good quality .The total sale for 2004 on Saury fish reached 720 tons,in our corperation. 3.Establishing a set price for the raw materials, processing rate,processing expenses, and exchange rate are the main factors of setting the price of the product itself. Therefore, obtaining the highest profit between the two companies. 4.Utilizing the Taiwanese seafood products¡¦ advantage, we focus on the most profitable and suitable production of goods based on the needs of nearby countries, and their influence on the market in all aspects.