Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2018-01-25T12:00:11Z No. of bitstreams: 1 IvoneMariaCorreiadeAlmeidaPiresdoRosarioDissertacao2016.pdf: 2363527 bytes, checksum: 2b2204bcc698eb5a315df3c9586bbd14 (MD5) / Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2018-01-25T12:00:33Z (GMT) No. of bitstreams: 1 IvoneMariaCorreiadeAlmeidaPiresdoRosarioDissertacao2016.pdf: 2363527 bytes, checksum: 2b2204bcc698eb5a315df3c9586bbd14 (MD5) / Made available in DSpace on 2018-01-25T12:00:33Z (GMT). No. of bitstreams: 1 IvoneMariaCorreiadeAlmeidaPiresdoRosarioDissertacao2016.pdf: 2363527 bytes, checksum: 2b2204bcc698eb5a315df3c9586bbd14 (MD5) Previous issue date: 2016-04-26 / Family and business consists in a complex association involving, simultaneously, the professional area and the personal one. The capacity to deal with feelings and particular interests, which are influencers on the daily routine of the organization, hinders the communication. Personal conflicts produce diverse effects. In this way, the organizational communication, the creation and practice of rules of behavior, the family relationship are some of the aspects that promotes (in) consistency on the business management opening a successful space for the succession process in family businesses. Niklas Luhmann ??s theory of the social systems provided the development of this survey in a way never attempt to in the area of organizational communication when dealing with the theme succession process in family businesses. At the time of the theme delimitation, more than one hundred readings had been made. In order to accomplish the established objectives, first was used the descriptive research. With the development of the state-of-art there was a transition to the interpretative research. This reflection made possible a new view of the corpus been studied, coming from diverse areas of knowledge under the eyes of the organizational communication. From the perspective of the technical process, the bibliographic research analysis was decisive for the state-of-art interdisciplinary search. The qualitative research was chosen to approach the problem in its fullness, which favored a more detailed study of the theme, resulting in theory deep research. Maybe an unexploited aspect by the other areas of knowledge. For these areas, so far, the communication is a tool in this process, acting instrumentally and in a managerial way and not fulfilling and autonomous from the interaction among the social actors in the organizational culture of the company. / Fam??lia e neg??cios consistem numa associa????o complexa envolvendo, simultaneamente, ??rea profissional e pessoal. A capacidade de lidar com sentimentos e interesses particulares, muitas vezes influenciadores no dia a dia da organiza????o, dificulta a comunica????o. Conflitos pessoais produzem efeitos diversos. Assim, a comunica????o organizacional, a cria????o e pr??tica de regras de conduta, as rela????es de parentesco s??o alguns aspectos que promovem a (in) coer??ncia na gest??o empresarial, abrindo caminho, com ??xito, para o processo sucess??rio familiar. A Teoria dos Sistemas Sociais de Niklas Luhmann proporcionou o desenvolvimento desta pesquisa, de forma in??dita, na ??rea da Comunica????o Organizacional, quanto ao tema processo sucess??rio em empresas familiares. No momento da delimita????o do tema, mais de cento e cinquenta leituras foram realizadas. Para que fosse poss??vel o cumprimento dos objetivos estabelecidos, foi empregada inicialmente, a pesquisa descritiva. Com o desenvolvimento do estado da arte, houve uma transi????o para a pesquisa interpretativa. Sua reflex??o permitiu uma nova vis??o do corpus estudado, oriundo de diversas ??reas do conhecimento, sob o olhar da Comunica????o Organizacional. Do ponto de vista do procedimento t??cnico, a pesquisa bibliogr??fica foi determinante para a busca interdisciplinar do estado da arte. A pesquisa qualitativa foi escolhida para abordar o problema em sua plenitude, o que favoreceu um estudo mais detalhado do tema, resultando numa pesquisa te??rica profunda. Talvez, uma dimens??o ainda n??o explorada por outras ??reas do conhecimento por entenderem, at?? ent??o, a comunica????o como uma ferramenta nesse processo, de modo instrumental e gerencial e n??o de modo pleno e aut??nomo, a partir da intera????o entre os atores sociais na cultura organizacional da empresa.