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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Using Trust for Recommendation by Differentiating Users and Products

Chen, Chien-Hung 18 August 2010 (has links)
Living in the information-overloading age, it is difficult to find the right information and identify the resources they need on the websites. As to a user, it is time-consuming in browsing, searching, and making a decision to buy products on online stores. Therefore, many E-commerce websites have implemented recommender systems that intend to provide users with professional recommendation for various types of products and services. Although many recommendation methods have been proposed, there are still some problems like the sparsity and the cold start problems. In addition, some researchers observe there exist users who are biased and products that are controversial. We conjecture that ratings given by biased users or given to controversial products may have impact on estimation accuracy of recommendation. In this thesis, we will examine the measures for user bias and product controversy and propose trust-based-recommendation techniques that take them into account. We evaluate the proposed techniques using the web of trust and rating data collected from the Epinions.com website. It is found that properly setting some parameters, the proposed trust network-based method that incorporates user bias achieve higher recommendation accuracy.

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