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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"bproduct involvement"" "subject:"bproduct involvment""

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The influence of product involvement and fan identification on response to team sponsors' products

Lee, Seungeun 24 August 2005 (has links)
No description available.
Product involement
fan identification
sponsorship effect

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