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An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in South Africa /Herbst, F. J. January 2001 (has links)
Thesis (D. Com.(Marketing Management))--Universiteit van Pretoria, 2001. / Includes bibliographical references. Available also on the Internet via the World Wide Web.
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An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in South AfricaHerbst, F. J. January 2001 (has links)
Thesis (D. Com.(Marketing Management))--Universiteit van Pretoria, 2001. / Includes bibliographical references. Available on the Internet via the World Wide Web.
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