This research project endeavors to frame a methodology that can be used to categorize firm value strategies (production logics) and choices of factor inputs (tangible and intangible assets), which are used to fuel production cycles for goods and services outputs. A secondary goal of the research is to attempt to determine what asset group combinations (resources) are combined by various classes of firms to produce sustainable outcomes for the A/E/C firms in the survey. The National Bureau of Economic Research recently issued a system of national accounts (acknowledging both tangible and intangible assets) that reflects the macro-economy but at the same juncture, lamented the fact that a firm-level micro-economic schema did not exist to mirror the national system. This study makes an effort to redress that void by investigating how such a system of accounts - measured on the input side of the ledger -- could begin to fill in a gap in information and understanding as pointed out by participants in the National Academy of Sciences symposium of 2009 entitled "Intangible Assets: Measuring and Enhancing Their Contribution to Corporate Value and Growth." In brief, the research represents an effort to make a contribution to a growing body of knowledge about intangible assets by solidifying a framework within which both tangible and intangible assets may be more appropriately conceptualized and more adequately measured for purposes of current and future investigations. The research also provides a methodology for beginning to understand how some design and construction industry firms rely on specific asset categories for operating success, corporate stock value and business continuity. It is conceivable that managers would use a variation of the methodology to better balance ongoing investments in their firm's portfolio of tangible and intangible resources. The mixed methods used in this research support the following conclusions: 1) In terms of rank order of asset deployment categories by firms, intangible assets appear to have a modest edge over tangible assets for deployment by value shop firms (architecctural and engineering design firms), but these emphases are not consistent among value chain-oriented (construction) firms. 2) Although pronounced differences were expected, there was little evidence of differences in rank order of asset category accumulation and deployment by firms (according to the Delphi panel) regardless of whether the firm was focused on continuity and longevity or (alternatively) short-term profit maximization. 3) Because of their ambidexterity in production logic, the expert panel had difficulty placing EPC (Engineer - Procure - Construct), design-build and integrated services firms in a single Stabell - Fjeldstad value logic category, and a new composite category was posited based on Delphi panel feedback.

Made available in DSpace on 2016-04-04T18:22:12Z (GMT). No. of bitstreams: 1 Caroline Krobath Luz Pera.pdf: 24060993 bytes, checksum: c91c61f67ac836f0448c3bc62ac3d8a7 (MD5) Previous issue date: 2016-02-04 / This research has as object, the contemporary process of urban sprawl in cities that are contained in the Metropolitan Region of Campinas RMC, region defined for the empirical study. The research assumes that the urban space is both social product and process of various logical of productions vying for the urban space. However some logical of productions can act more than others choosing new vectors of growth of the city's , whether by political, economic or ideological reasons. We were adopted three research strategies for the study of contemporary urban expansion: a) to characterize the contemporary urban expansion in the RMC through the growth survey of legally urban areas (i.e., through the expansion of graphed urban perimeters in municipal law), the areas that are really urbanized and the relationship with the regional context and through the use of the IBGE database; b) analyzing federal and municipal planning legislation that addresses the issue of urban sprawl on the light of understanding that planning legislation is not merely a technical part, it results from the clash of interests of the different agents that make up society; c) mapping and systemizing the logic of production active in newly incorporated areas of the Municipal urban area, collecting the arguments used by the municipal public sector to justify the approval of each of the legally urban area expansions. The systematization of these justifications reveals the ideology constructed to justify the expansion of the areas legally considered as urban, often legitimized through a built speech to mislead that the simple expansion of the urban area would ensure the urban development of the city. This work helps to explain the way that government - executive and legislative - plan through laws their territory and orchestra the logical production of urban space which, in turn, are closely associated with the standard space that produces urban sprawl, socio-segregated spatially, physically fragmented and a full of inequalities and environmental weaknesses. / Esta pesquisa tem como objeto, o processo contempor?neo de expans?o urbana em munic?pios contidos em uma ?rea metropolitana, sendo definido para fins do estudo emp?rico, a Regi?o Metropolitana de Campinas RMC como recorte territorial. Parte-se da premissa que o espa?o urbano ? produto social e processo das diferentes l?gicas de produ??o que disputam o espa?o urbano, contudo algumas l?gicas de produ??o conseguem atuar mais do que outras no processo de escolha dos novos vetores de crescimento da cidade, seja por motivos pol?ticos, econ?micos ou ideol?gicos. Foram adotadas tr?s estrat?gias de investiga??o para estudo da expans?o urbana contempor?nea: a) caracterizar a expans?o urbana contempor?nea na RMC por meio da an?lise do crescimento das ?reas legalmente urbanas (ou seja, por meio da expans?o dos per?metros urbanos grafados em lei municipal), das ?reas de fato urbanizadas e sua rela??o com o contexto regional e por interm?dio da utiliza??o de dados do IBGE; b) analisar a legisla??o urban?stica federal e municipal que trata da quest?o da expans?o urbana, sobre a luz do entendimento que a legisla??o urban?stica n?o ? meramente uma pe?a t?cnica, pois resulta do embate de interesses dos diversos agentes que comp?em a sociedade c) mapear e sistematizar por meio de fichas de caracteriza??o as l?gicas de produ??o atuantes em ?reas rec?m-incorporadas ao per?metro urbano municipal, coletando-se as argumenta??es utilizadas pelo setor p?blico municipal para justificar a aprova??o de cada uma das expans?es de ?rea legalmente urbana. A sistematiza??o destas justificativas revela as ideologias constru?das para justificar a expans?o das ?reas legalmente urbanas, legitimadas muitas vezes por meio de um discurso constru?do para aludir que a simples expans?o do tecido urbano por si s? garante o desenvolvimento urbano do munic?pio. Esta disserta??o contribui para explicitar que a maneira com que o poder p?blico Executivo e Legislativo planeja por meio de leis seu territ?rio e orquestra as l?gicas atuantes na produ??o do espa?o urbano est? intrinsecamente associada ao padr?o de espa?o que se produz: disperso, segregado socioespacialmente, fisicamente fragmentado e repleto de desigualdades e fragilidades socioambientais.