This study explored the relationships between knowledge, skills, ability, self-efficacy, and experiential learning and performance expectations and satisfaction. The purpose of this study was threefold. First, the study attempted to understand the motivators for student motivation to recommend the program. Second, the study looked at the contribution of both intrinsic and extrinsic motivators for retention and positive word-of-mouth. Further, the research evaluated the relationship of the curriculum in influencing the student’s performance and satisfaction. The study sample consisted of 676 undergraduate students attending one of six PGA Professional Golf management programs in the spring of 2011. The survey instrument was developed specifically for this study after an extensive literature review of higher education analysis, performance, satisfaction and word-of-mouth. The instrument was constructed in eight content areas: knowledge, skills and abilities (KSA); self-efficacy; experiential learning; performance; satisfaction, and word-of-mouth. The findings indicated that experiential learning and to a lesser degree ability made the strongest contribution to the student’s performance and satisfaction. Focus of degree was a predictor of performance while not a predictor of satisfaction. Satisfaction and to a lesser degree performance were strong contributors to the student’s word-of-mouth. Finally, self-efficacy was found to have little relationship to satisfaction or performance contrary to findings in previous research.