Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-10-25T22:03:45Z No. of bitstreams: 1 RogerioDoEspiritoSantoLeao_DISSERT.pdf: 2723862 bytes, checksum: faa6048e2fff77c4fe3b053ca8e4b8ae (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-12-15T22:07:45Z (GMT) No. of bitstreams: 1 RogerioDoEspiritoSantoLeao_DISSERT.pdf: 2723862 bytes, checksum: faa6048e2fff77c4fe3b053ca8e4b8ae (MD5) / Made available in DSpace on 2016-12-15T22:07:45Z (GMT). No. of bitstreams: 1 RogerioDoEspiritoSantoLeao_DISSERT.pdf: 2723862 bytes, checksum: faa6048e2fff77c4fe3b053ca8e4b8ae (MD5) Previous issue date: 2015-12-10 / O ano de 2015 comemora, entre outras coisas, os 70 anos do final da Segunda Guerra Mundial, evento que marcou a hist?ria da civiliza??o, definiu um rumo espec?fico para o mundo e selou o destino de milh?es de vidas. Embora o tema Segunda Guerra seja t?o fascinante quanto colossal, ? dentro do escopo dos chamados esfor?os de guerra que surgem pontos que merecem um olhar minucioso, dentre eles, um capta nossa aten??o por sua amplitude e efic?cia incontest?vel: a propaganda. Reconhecendo a propaganda como uma das mais importantes ferramentas de alavanca, manuten??o e controle dos conflitos que marcaram a Segunda Guerra Mundial, este trabalho tem por objetivo analisar aspectos discursivos da propaganda pol?tica de guerra, trazendo-a para o ?mbito da An?lise do Discurso e utilizando referenciais como Michel Foucault, Dominique Maingueneau e Stewart Hall. Dentro dos poss?veis suportes publicit?rios cab?veis ? constitui??o do corpus de an?lise deste trabalho, foi no p?ster de guerra que encontramos a possibilidade de explorar as categorias de an?lise pretendidas para esta pesquisa. Atrav?s de uma pesquisa documental, abordando aspectos pertinentes ? ?rea da an?lise do discurso, elucidar-se-?o quest?es acerca dos processos de influ?ncia e controle informativo que incidem sobre os indiv?duos direta e indiretamente afetados no contexto da guerra, respondendo a indaga??es como, por exemplo, de que forma operavam as entidades respons?veis pela propaganda nesse processo de controle discursivo? Analisando os mecanismos de comunica??o dos p?steres de guerra, especificamente os produzidos pelos Estados Unidos da Am?rica e Alemanha durante a Segunda Guerra Mundial, observar-se-? o potencial dessa ferramenta, em sua fun??o de envolver a opini?o p?blica no contexto da guerra em busca de seus objetivos. / The year 2015 celebrates, among other things, the 70th anniversary of the formal end of World War II, an event that marked the history of civilization, defined a specific direction for the world and sealed the fate of millions of lives. Although the theme World War II is as fascinating as colossal, it is within the scope of so-called war efforts that emerges issues that deserve a careful looking, among them, one captures our attention for its amplitude and incontestable effectiveness: the propaganda. Recognising war propaganda as a major tool for leverage, maintenance and control for the conflicts that marked the World War II, this paper aims to analyze discursive aspects of war propaganda, bringing it into the realm of Discourse Analysis and lean on theoretical references such as Michel Foucault, Dominique Maingueneau and Stewart Hall. Among the possible advertising media appropriate to the constitution of this paper?s corpus of analysis, it was in the war posters that we found the possibility of exploring the categories of analysis required for this research. Through documentary research, addressing aspects related to the field of Discourse Analysis, we elucidate questions about the processes of influence and information control that focuses on individuals that are affected directly and indirectly in the context of war, answering questions such as, for example, how the entities, responsible for the propaganda, operate in this discursive control process? Analyzing the communication mechanisms of war posters, specifically those produced by the United States and Germany during the World War II, we will observe the potential of this tool, in its work of involving the public in the war time context and in the search for its goals.