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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Proyecto de emprendimiento sobre sesiones psicológicas virtuales / T-Calma: Application of Virtual Psychological Sessions

De Loayza Conterno, Natalia, Diaz Paucar, Diego Alonso, Guzmán Mancilla, Erick Rower, Ramirez Atoche, Germán Enrique, Vilela Basile, Valeria Maria 30 November 2020 (has links)
La idea de este emprendimiento nació a raíz de la coyuntura actual, ocasionada por la pandemia del Covid-19. Debido al confinamiento, las personas no podían salir de sus casas para distraerse o realizar las actividades que normalmente hacían. Esto causó el aumento de casos de estrés, ansiedad e inestabilidad emocional. Por esta razón, se decidió brindar una solución al respecto y se desarrolló T-Calma, una aplicación de sesiones psicológicas virtuales. Este proyecto busca acercar psicólogos con pacientes quienes necesiten algún tipo de ayuda emocional. Nuestra investigación ha sido realizada para poner en práctica el proceso de validación, en el cual se pudo ver si el servicio analizado es factible, viable y deseable, en el mercado peruano. Este consistió en una serie de entrevistas a potenciales clientes y expertos, para validar el problema identificado. Luego, se realizaron algunos experimentos, que consistieron en desarrollar un prototipo, para que el público objetivo tenga un referente de lo que sería nuestro servicio. Con las entrevistas, pudimos conocer sus opiniones y sugerencias, para desarrollar el prototipo final. Por otro lado, como todo proyecto, era necesario elaborar una serie de planes y seguir ciertas estrategias para maximizar la rentabilidad. Los planes desarrollados abarcaron las áreas de Marketing, Recursos Humanos, Operaciones, Responsabilidad Social y Finanzas. Finalmente, se presentan las conclusiones y recomendaciones respectivas. / The idea for this venture was born as a result of the current situation caused by the Covid-19 pandemic. Due to the confinement, people were unable to leave their homes to distract themselves or do the activities they normally did. This caused an increase in cases of stress, anxiety and emotional instability. For this reason, it was decided to provide a solution in this regard and T-Calma, an application for virtual psychological sessions, was developed. This project seeks to bring psychologists closer to patients who need some kind of emotional help. Our research has been carried out to put into practice the validation process, in which it was possible to see if the analyzed service is feasible, viable and desirable in the Peruvian market. This consisted of a series of interviews with potential clients and experts, to validate the identified problem. Then, some experiments were carried out, which consisted of developing a prototype, so that the target audience has a reference of what our service would be. Through the interviews, we were able to get their opinions and suggestions, to develop the final prototype. On the other hand, like any project, it was necessary to develop a series of plans and follow certain strategies to maximize profitability. The plans developed covered the areas of Marketing, Human Resources, Operations, Social Responsibility and Finance. Finally, the respective conclusions and recommendations are presented. / Trabajo de investigación

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