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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Measuring Press Release Placement From Brigham Young University's Public Communications Office to Utah's Newspapers

Kunde, Gregory T. 01 January 1993 (has links) (PDF)
This thesis is a replication of a study conducted at Oklahoma State University in 1986. This study measures the percentage of Brigham Young University press releases published in Utah newspapers during a four month period in 1989. The results of the two studies are analyzed and compared.Additionally, personal interviews were conducted with thirty Utah newspaper editors to help determine any additional factors that may affect publishing decisions among Utah's newspaper editors.
Brigham Young University
Public relations
Press releases
Public Communications Department
Public relations
Higher Education
Mormon Studies
Public Relations and Advertising

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