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A comparative study of the public relations programs and policies in schools and businessesBrown, Doris M. C., Lesiak, Edward, Nawrocki, Stanley Frank, Whiting, David Story January 1957 (has links)
Thesis (Ed.M.)--Boston University
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The role of research in public relationsFouss, James Helmer January 1963 (has links)
Thesis (M.S.)--Boston University
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A study of evaluation research in two public relations firmsRiddle, Lori A. January 2005 (has links)
Thesis (M.A.)--University of Missouri-Columbia, 2005. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (July 11, 2006) Includes bibliographical references.
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noneWang, Sin-chang 29 July 2005 (has links)
During the past ten years public relations becomes very important for an university. The recent rapid development of the Internet has change the relations berween the universities and the publics. Among many applications of Internet, the World Wide Web has become a new medium for universities. The study conducted a content analysis of Taiwan 142 university websites,in order to know how universities use websites to prove the relations brtween the universities and the publics.
After studied many researches, we find ¡§target publics¡¨ and ¡§interactivity¡¨ and ¡§public relations communication information¡¨ to approach the content of websites.The results indicated that in terms of the design of target public category,¡¨admission student¡¨ and ¡§alumni¡¨ were more adopted by universities. The results also indicated that in terms of the design of interactivity category
,¡¨personal-choice¡¨ and ¡§user support¡¨ were more adopted by universities.
According to the research, comparison with different types of university, the results indicate that national universities more adopted ¡§Office of research¡¨ categories than other typies of university.
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Telling the story of women's contributions to public relations a content analysis of three public relations industry publications, 2001-2005 /Siler, Megan N. January 2009 (has links)
Thesis (M.A.)--Ball State University, 2009. / Title from PDF t.p. (viewed on Feb. 08, 2010). Includes bibliographical references (p. 51-58).
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The Face of Public Relations in Australia An inquiry into academic and practitioner perceptions of practice, power, and professionalism in contemporary Australian public relationsByrne, Katrana Helen, n/a January 2008 (has links)
This dissertation presents research into the public relations field in Australia,
including its background, design, results and recommendations. Research
investigated areas of convergence and divergence of ideas about public relations
practice between Australian practitioners and academics. The project was inspired
by a significant gap in the Australia-specific public relations literature, as there is
limited or no in-depth empirical investigation into notions of meaning, dimensions of
practice, professionalism, organisational power, and education, in the public relations
field in Australia.
While research has been conducted into how those outside the profession view
public relations, few have asked those within the industry (practitioners and
academics) about their understanding of public relations in Australia, nor compared
these findings to locate and analyse spaces of convergence and divergence of
meaning.
Inquiry was facilitated through the administration of two online questionnaires; one
targeted to those identifying as public relations practitioners, and the other for those
who identified as public relations academics. Each questionnaire comprised six
sections, and sought a mixture of in-depth qualitative and quantitative data on the
following areas:
o Meaning, scope and agreement of the term 'public relations'
o The dimensions of public relations
o Perceptions of public relations practice
o Perceptions of public relations scholarship
o Perceptions of public relations education
o Respondent demographics
As non-probability sampling was applied to this study, it is not possible to report a
response rate. That said, a total of 40 academic and 107 practitioner responses
were received and comprise the data set. Administration of the questionnaires
generated a significant amount of both qualitative and quantitative data.
The results were diverse and intriguing, leading to a number of specific
recommendations and suggestions for further research. For example, the study
found that:
o There exists a gap between respondent definitions of the term 'public
relations' and respondent reports of public relations practice;
o Both public relations academics and practitioners underestimate the
professional practice of their practitioner colleagues;
o While most practitioners see academics as adding value to the public
relations field, a considerable proportion do not, yet findings indicate that
academics may not be as out of touch as practitioners imagine;
o Both public relations academics and practitioners conceive notions of
professionalism in the same manner; and
o Both groups identify writing and interpersonal skills as the most valuable skills
for a public relations practitioner to possess, and both groups also prioritise
knowledge of public relations specific theory and principles. Practitioners
also prioritise the need for greater attention to general business practices in
public relations education, while academics determine a need for greater
emphasis of ethical standards and research competence.
This research project closes with a number of direct recommendations and areas for
further inquiry. Among these, it is suggested, for example, that academics become
mindful of underestimating professional practice as doing so may perpetuate
negative images of the field. Rather, academics should be encouraged to seek out
opportunities for collaboration with practitioners. Dialogue between academics and
practitioners can enhance accurate understanding of, not only the dimensions of
practice, but also the value of academia, in the field. Via these, and the other key
lessons and recommendations, the findings and results of this research project have
dramatically furthered efforts to map the landscape of public relations in Australia.
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Online crisis management /Rushwaya, Mauru. January 2004 (has links)
Thesis (M.A.)--Rowan University, 2004. / Typescript. Includes bibliographical references.
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The investigation of the contribution of public relations to an agricultural institution in BotswanaAgang, Lesego Patricia January 2009 (has links)
Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2009 / Communication plays a vital role in the everyday lives of individuals, societies,
organisations and the world at large. Without communication it would be very
difficult to understand each other and to carry out daily activities that make up
human life. Communication can come in many forms and shapes. Signs and
symbols were used by our ancestors to communicate long before sound and
speech technology was discovered (Mersham and Skinner, 1999).
Notwithstanding the importance of communication for any form of human
interaction, it is taken so much for granted. As pointed out by Mersham and
Skinner (1999: 2), "until someone misunderstands us and the
misunderstanding causes a problem, only then do we pause to think about
what went wrong." Macnamara (2006: 3) points out that communication is
complex even at family level, because often what we try to communicate to
those closest to us is not received the way we intended or meant. This shows
that communication is beyond talking and far more complex than it seems. In
an organisational setting it is even more complex because the organisation is
made up of different units or departments with different responsibilities, all
working towards the attainment of the same organisational goals and
objectives.
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Public relations in national-building : a participatory development communication perspective for South Africa / Phillip Mpho ChakaChaka, Phillip Mpho January 2011 (has links)
The goal of the study was to advance a participatory development communication
perspective for South Africa and suggest how the government can facilitate the
country's democratisation by using government PR as a strategic planning tool and
developing a government communication framework for nation-building by integrating
PR approaches into the communication component of constructing national identity,
social cohesion and Nation-building programmes.
The primary orientation of this study is interdisciplinary combining a theoretical
framework of the concept of the 'nation', the discursive construction of national identity
and major debates surrounding the practice of nation-building. In addition to the
background on South Africa's history and the current social, political and economic
climate, this study applies critical discourse analysis to the role that PR contributes to
the advancement of government communication programmes in South Africa.
The aim was to explore the role played by PR within the democratic nation-building
processes in South Africa and identify which discourses have been and are being
mobilised in constructing South African national identity in the context of the young
South African democracy and the nation as a whole. The final analysis demonstrates
that while Presidential speeches promote hope, unity and citizen participation, they also
portray South African citizens as united but diverse individuals whose primary
responsibility is to celebrate the country's political transformation and demonstrate
loyalty to the post-apartheid goals of nation-building. Furthermore, critical events like the
1994 general elections and major sporting events like the 1995 Rugby World Cup, as
well as the 2010 FIFA soccer World Cup are seen as milestone moments in the history
of the nation.
A mixed-methods approach was used in the study, with qualitative and quantitative
research methodologies complementing each other. Various domains of enquiry were
used in the research. On the one hand there was a theoretical analysis and appraisal of
the PR role in nation-building and Critical discourse analysis of Presidential speeches
as a possible instrument for the facilitation of direct democracy. These were
complemented by empirical evidence obtained from research participants with a view to
reaching conclusions about the research problem.
The study analysed interview variation in the constructions of themes according to the
different positions people were responding from and also examined the meanings given
in relation to Nation-building, national identity and social cohesion. The findings provide
examples of an emphasis on the civic dimension of national identity, with speakers
emphasising the rights and duties of South African citizenship. But more prominent was
a discourse that goes beyond a formal, legalistic civic identity to include a more
emotional, semi-cultural bond such as 'unity in diversity' and the 'Rainbow Nation'
discourse.
The study concludes by recommending that in order to anchor the democratic Nation-building
with in the country, the government: should use PR to communicate with the
citizenry and keep them in the loop about these adjustments; promote the country's
Nation-building process by acknowledging that PR has a critical strategic planning
function to cement national unity and develop a shared democratic national identity for
South Africa. / Thesis (PhD.(Communication) North-West University, Mafikkeng Campus, 2011
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Public Relations Management in Large & Innovative Multinational Corporations : A qualitative & comparative study of Shell, Coloplast & Company AIhedioha, Paulinus, Husar, Evelina January 2014 (has links)
Purpose: The purpose of this study is to examine the factors that affect PR in multinational corporations (MNCs) today, and to explore how the factors affect PR management in the selected MNCs. Method: A qualitative research was conducted through semi-structured interviews with PR managers at three multinational corporations. In addition to the primary data, a secondary data search was conducted. Conclusion: Both internal and external factors affect the PR management in large multinational corporations. The internal factors being sector, size, stage of organizational development and culture (Tench & Yeomans, 2009, pp. 24-25). The external factors, largely made up of the public also contain different sources of media. The participating companies all claimed to be largely affected by both internal and external factors; although different factors were more or less forth standing for the companies. The public was also identified as an external factor that plays a very important role as “the other party” in the two-way communication in PR programs, the companies clarified that the public affected both what and how the PR departments communicate.
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