Title: Television in the Service of the Public - a Study of the Public Service Concept (Television i allmänhetens tjänst - en studie av public service-begreppet). Author: Daniel Färnstrand Aim: To describe the ideals, or principles, that the Public Service Ideology or concept of Pub­lic Service is based upon. The two main questions the paper aims to answer are thus: · Which principles should, according to the theoretical norm, guide Public Service activity? · Which principles guide Public Service television in Sweden today, according to the actual guidelines for the Public Service organization SVT? Method / Material: A study of relevant literature is carried out. Further, the actual guidelines for SVT are summarized. The normative guidelines are then also summarized, and a compari­son is made between this summary and the actual guidelines for SVT. Main results: Although a comprehensive definition is hard to find within the theoretical frame­work, a summary of the theoretical ideal is carried out. Hereby, a broad definition of the theoretical, normative ideal for Public Service activity is created. A comparison between the actual guidelines for SVT and the theoretical ideal of Public Service activity, revealed that these show almost exact coherence. The ideal seems to have been fulfilled, at least when one analyses the guidelines for SVT. Whether these guidelines are then followed by the actual ac­tivity of SVT is a question outside the range of this paper. Number of pages: 41 Course: Media and Communication Studies C. University: Division of Media and Communication, Department of Information Science, Uppsala University. Period: Spring 2000 Tutor: Lowe Hedman Keywords: Broadcasting, Public Service, Public Service Concept, Public Service Ideology.