Relations between the Czech Republic and Australia have several forms and those are reflected in the economic, cultural, or tourism. The work aims to map these relationships, find out what relationships are established and how, if at all, are supported by Czech public diplomacy. The first part is theoretical and explains the concept of public diplomacy and its activities in creating a positive image of the country abroad. The next two chapters are devoted to no particular form of Czech-Australian relations and their further support.

Due to its fragile position in the international community, Taiwan has used soft power projection and public diplomacy tools to present its values and to enforce its national interests. This work identifies and examines principal sources and instruments of soft power implemented in Taiwan's diplomatic practice. Taiwan is attractive to other countries especially for its values, culture and economic strength. It currently enhances its influence mainly via cultural projects, educational programs, foreign policy practice, economic soft power, gastrodiplomacy and media, specifically focusing on development and humanitarian aid, active participation in international bodies and clarifying its standpoint towards PRC, celebrity diplomacy, and on publishing foreign language books and informational texts about the country. It will be crucial for the future of Taiwan's public diplomacy to either focus on areas that have not been attractive so far, or to use the strategy of niche diplomacy. With better institutional coordination, well-targeted public diplomacy strategy and national brand making, Taiwan can continue in making its world image better.

This diploma thesis aims to identify the instruments of cultural diplomacy of the Czech Republic in the form of institutions and consequently methods that are used by these institutions. In the theoretical part, the author defines the basic concepts of public and cultural diplomacy and cultural policy. Next chapter of the theoretical part will focus on the institutional promotion of cultural diplomacy and will subsequently define methods and forms, which are used in cultural diplomacy. Essential parts of foreign policy are international agreements between states and in the field covered by the Ministry of Culture these arrangements are primarily the so called Cultural Agreements. The theoretical part of the thesis will describe cultural diplomacy in practice. In the empirical part the author will use the comparative method of analysing the differences in the specific example of cultural policy instruments of Czech Centres in London, Berlin and Kiev. Comparisons will be made on the basis of quantitative data from 2011. The sources for this comparison are the internal statistics of the Czech Centres.

Tesis para optar al grado de Magíster en Estudios Internacionales / Este estudio examina comparativamente entre Chile y Perú, la nueva estrategia de diplomacia pública: la gastrodiplomacia. Busca comprender ambos usos de gastrodiplomacia dentro de las diplomacias públicas de Chile y Perú. Para esto, se explora la siguiente pregunta principal: ¿Qué similitudes y diferencias se observan en el uso de gastrodiplomacia en la diplomacia pública de Chile y Perú?, la cual se responderá a partir de las siguientes preguntas secundarias: ¿De qué manera los diferentes actores tanto en Chile como Perú han contribuido en iniciativas de gastrodiplomacia para potenciar su proyección internacional?; ¿Qué acciones de gastrodiplomacia han desarrollado Chile y Perú para potenciar su proyección internacional?; y, por último, ¿Qué estrategias de gastrodiplomacia podría ejecutar el caso de Chile para potenciar su proyección internacional, considerando aspectos del caso peruano?. Según lo analizado, Perú ha logrado mejorar su proyección internacional dentro de la arena internacional mediante el uso de gastrodiplomacia, mientras que Chile aún no ha conseguido proyectar una campaña holística de gastrodiplomacia, teniendo, no obstante, las herramientas para realizarlo, lo cual podría contribuir a potenciar su proyección internacional dentro del sistema internacional. / In this paper, the new strategy of public diplomacy is examined comparatively between Chile and Peru: known as gastrodiplomacy. Seeks to understand both uses of gastrodiplomacy within the public diplomacy of Chile and Peru. For this, the following main question is explored: What similarities and differences are observed in the use of gastrodiplomacy in the public diplomacy of Chile and Peru? which will be sought to answer from the following secondary questions: How different actors in Chile and Peru have contributed to gastrodiplomacy initiatives to enhance international projection?; What gastrodiplomacy actions have Chile and Peru developed to enhance their international projection? and, finally, What gastrodiplomacy strategies could the case of Chile execute to enhance its international projection, considering aspects of the Peruvian case? As analyzed, Peru has managed to improve its international projection within the international arena through the use of gastrodiplomacy, while Chile has not yet managed to project a holistic gastrodiplomacy campaign, nevertheless, having the tools to carry it out, which could contribute to enhance its international projection within the international system.

Tato diplomová práce se zabývá problematikou veřejné diplomacie a případě pomocí případové studie j práci vystižena veřejné diplomacie a specificky pak její amerických. Veřejná diplomacie je tedy v rámci práce pojímána coby zahraničně nástroj, který Unie využívá posilování transatlantického partnerství a dosažení vlastních zahraničně politických cílů v rámci tohoto partnerství a zda je pouze podpůrným prostředkem pro aktuální politické a ekonomické iniciativy, nebo jestli jsou jeho prostřednictvím spíše dosahovány teoretické části jsou představeny základní koncepty, které jsou následovně využity v části empirické. Konečným závěrem, kterého bylo prostřednictvím práce dosaženo je ten, že veřejná diplom budování vztahů mezi EU a Spojenými státy, což do značné míry vyplývá ze samotného charakteru politického prostředí v

This Diploma Thesis is a case study that, on the example of Iraq, examines the development and importance of American public diplomacy in the Middle East. The thesis deals with the revitalization of public diplomacy projects and its budget increase, which started to occur as a result of changes in American foreign policy after the 9/11 terrorist attacks. Efforts to renew public diplomacy began to appear during the administration of President George Bush. However, it was his successor, Barack Obama, who became a strong supporter of "soft power" in US foreign policy and who stressed the need to restore credibility of the US in the world and cooperation with the Arab world. This thesis also deals with the development of public diplomacy in Iraq in the context of the war in Iraq, the subsequent American occupation and the increase of sectarian violence and violent extremism. Although Iraq has been the largest recipient of financial support for public diplomacy for several years, the biggest limit of public diplomacy in the country is its inadequate security situation. Based on the analysis of exchange programs between the US and Iraq, the thesis aims to prove that public diplomacy is an important tool for establishing a dialogue with foreign publics.

This thesis focuses on the approach of Slovenia to the promotion of the state abroad. It is a small country with two million inhabitants, suffering from poor visibility and being confused with Slovakia. Slovenia has decided to change this by creating a national brand. Positive perception of a country contributes to economic development of the state. It is also an ideal means by which small states can maximise their influence in the international arena. The thesis describes the gradual development of the national brand and its implementation. The thesis also describes the institutional background, the work being coordinated by the Government Office for Communication. Slovenia has succeeded in creating the brand of a green country with a quality of life for all. For a national brand to be successful, it must be based on real national priorities. In the case of Slovenia, ecology is also part of its domestic and foreign policy priorities. The monitored indicators show that Slovenia's environmental performance varies in different areas. In some areas Slovenia is a leader in the EU, in others, for example in transport, its performance is below average. The work concludes that the label is based on real foundations because some part of environmental policy is effective.

This diploma thesis deals with public diplomacy of France, Great Britain, and Germany in the Czech Republic. Based on the theoretical parts, two models of public diplomacy are formulated. The main criteria for the division of the models are the goals of public diplomacy. The first one is a model of promoting a positive image of a state abroad that is used for improving the image of the state in front of the foreign public. In the case of the second model, states can use the interests of public diplomacy to actively promote the values and views of the state that uses public diplomacy. After the presentation of public diplomacy organisations of the selected states and the historical development of their activities in the Czech Republic, an analysis was performed based on data collected from social networks, websites, and interviews with several representatives of public diplomacy. The practices of British, French, and German public diplomacy were categorized based on the goals mentioned within the official documents, the goals of individual public diplomacy institutions, partners, topics, and the tools they use to work the topics. Based on the analysis, none of the public diplomacy of the selected countries operating in the Czech Republic can be assigned a model of promoting values.

The aim of this thesis is to discuss the concepts of public diplomacy and nation branding, find the link between them, and examine their effect on the economic development in Estonia. This thesis provides a thorough overview of relevant liter- ature on NB and PD. To dive into the practical part of nation branding it discusses the case of globally accepted, effective NB initiatives of Singapore. Moreover, it discusses Estonian's NB campaigns and four main instruments of PD and con- ducts economic analysis to examine the effects of NB and PD in Estonian economy from building credibility and international awareness points of view. To make the economic analysis more valuable and visually comprehensible, all discussed mi- croeconomic and macroeconomic indicators are captured for all three Baltic states (Estonia, Latvia, and Lithuania). Both qualitative and quantitative methodolo- gies are used to answer the research question and hypotheses. The study found that NB and PD in Estonia positively affect the reaffirmation of national identity, facilitate business development, and increase international visibility which in turn ensures economic development in the country. Even though various other play- ers and factors are involved in the process of economic development, effectively designed NP and PD could...

The purpose of this thesis is to highlight the multi-component conception of the power in the international relations. The military and material power is not a sufficient element in order to apply the influence in the contemporary international political environment. It will point out the reality that in the international relations there are situated the political approaches that lead to the opportunity to be perceived in a positive way by other actors within the international relations. The final impact of these activities is to reach the convenient political environment in order to apply the own political interests and preferences of the state. This opportunity is fulfilled by the wielding of "soft power" and by, for these objectives defined, instruments. The aim of this thesis is to take hold of the one of the most complex instrument that is used for the intentions that were mentioned above. It is the public and cultural diplomacy. "Soft power" and its instrument in the form of public and cultural diplomacy is researched in an objective way in the case of the Czech Republic.