Thesis (M.A.)--University of Wisconsin--Madison, 1968. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Thesis (M.A.)--University of Wisconsin--Madison, 1967. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Political public relations is far from a science and candidates employ teams of public relations practitioners in an effort to gain as much support as possible from their constituency. This is most evident during an election, where a candidate attempts to garner enough support to either remain in office or be elected for the first time to the position. A way must be determined to attract individuals to vote on Election Day. The average American voter is not the individual that are being interviewed on television about the candidate they support, they are the people that spend less time thinking about the upcoming election and more time concerned with the aspects of their lives that deserve immediate attention. The individuals a person sees on television supporting a candidate at a rally or giving an interview about whom they support. The majority of voters are the ones with drastically less developed notions about the candidates seeking office and are labeled by many political analysts as swing voters. The purpose of this study is to discover if the uncertainty reduction theory can be applied to the political communication process. With voter turnout being as incredibly low and entire voting demographics feeling disenfranchised with their political representative something needs to be done. This study is poised to address both of them and propose potential remedies. It is important for a candidate to reduce a voter’s uncertainty about them and by appealing to their true beliefs, values, and attitudes a vital connection can be made. This study is important because its results will provide political candidates with a framework of how to campaign can effectively appeal to different demographics of the population, which in the end will prove more successful at building a positive public opinion than any political advertisement can. / Department of Journalism

Thesis (Ph. D.)--University of Missouri-Columbia, 2004. / Typescript. Vita. Includes bibliographical references (leaves 121-124). Also available on the Internet.

Thesis (Ph. D.)--University of Missouri-Columbia, 2004. / Typescript. Vita. Includes bibliographical references (leaves 121-124). Also available on the Internet.

"The problem with which this investigation is concerned is the determination of the role played by public relations professionals in Texas politics. This exploration of modern campaign technology relies on a survey of related literature, published and unpublished, and on personal interviews conducted in 1968-69 with candidates for public office, party workers, public relations experts, campaign managers and consultants, and media specialists involved in the Texas Democratic Gubernatorial primary campaigns of 1968...the findings show that the public relations professionals are playing an ever increasing role in Texas politics and that their expertise and skills play a particularly important role in political campaigning. The Texas Democratic Gubernatorial primary campaign of 1968 illustrates the widespread use of professional consultants by Texas politicians and indicates that their use has had recognizable consequences for the distribution of power and influence."-- leaf [1].

Thesis (Ph. D.)--University of Chicago, Dept. of Political Science, August 2001. / Includes bibliographical references. Also available on the Internet.

published_or_final_version / Public Administration / Master / Master of Public Administration

The word "propaganda" was coined by the Roman Catholic Church in 1622 when it established the "Sacra Congregatio de Propaganda Fide" in an effort to promote Christianity. In that era, propaganda was viewed simply as a means of spreading the Christian faith. However, 20th century conceptualizations of propaganda depict propaganda in various fashions. For example, some scholars view propaganda as a manipulative and deceptive campaign, as a means to achieve social control, and simply as a tool used to disseminate information.This study provides a foundation for creating a more unified conceptualization of propaganda. This appears particularly important given the resurgence of interest in propaganda research and recent technological innovations that provide for more widespread dissemination of propaganda. This study analyzes 20th century definitions of propaganda via the use of the constant comparative method of analysis. Through this method, key characteristics of these definitions are discerned, thereby providing scholars with a better understanding of the nature of propaganda and enhancing future propaganda research and theory construction. / Department of Speech Communication

Thesis (M.A.)--Ball State University, 2009. / Title from PDF t.p. (viewed on Mar. 25, 2010). Research paper (M.A.), 3 hrs. Includes bibliographical references (p. 41-45).