This study examined how the public relations function was perceived by top administrators as viewed by public relations directors (Phase 1), and how that perception compares with the "ideal" or preferred function as indicated by public relations within Indiana colleges and universities (Phase 2). Out of 46 possible subjects, 32 participated in a survey which represented a 70% response rate.After Q-Sorts have been tabulated, the researcher concluded that respondents from phase 1 were divided in their responses into two equal groups with no clear majority of response being represented consistently. On the other hand, phase 2 respondents showed strong conviction with a dominant majority of respondents showing consistency in their selection. / Department of Journalism

This study examines the representation of women in public relations industry publications. The three publications published by the Public Relations Society of America and International Association of Business Communicators were content analyzed to determine the inclusion of women. Findings suggest that women are not represented in industry publications at the percentages of which they represent the field. Results of this study suggest that the contributions and value of women in public relations may still be overlooked despite the feminization of the field. The largest benefactors of this research will be future female practitioners currently enrolled in undergraduate and graduate level public relations programs. An understanding of women’s contributions to the profession is important for many reasons. The scholarly and tactical contributions of women provide examples to future professionals of what can be done in the field as well as the impact they can expect to make in the field. / Department of Journalism

Dissertation Submitted in Fulfillment of the Requirements for the M-tech in Public Relations Management Department of Public Relations Management Faculty of Informatics and Design 2013 / This study aims to investigate the selected perceptions of Public Relations Practitioners about the Public Relations Institute of Southern Africa (PRISA) Namibia, in order to recommend to PRISA Namibia ways they can attract membership and gain support and recognition from PR practitioners. This research was conducted through in-depth interviews. The participants in this study were divided into three groups, namely, the members, nonmembers and the Chairperson (current and previous) of PRISA Namibia. A total of 10 participants were interviewed. The results of the study indicate that PR practitioners in Namibia know relatively little about PRISA Namibia activities in Namibia. Most of the Participants are frustrated with PRISA Namibia’s lack of visibility and accessibility. However, most members acknowledged that PRISA Namibia had, in the past, added immense value to their Public Relations (PR) careers. The recommendations of the study include: PRISA Namibia organising conferences or workshops on ethics; PRISA Namibia publishing an ethics booklet that can be used by PR students and professionals to illustrate how practitioners can practically adhere to PRISA code of ethics on a day to day basis; and PRISA Namibia creating social media pages on platforms such as Facebook, Twitter and YouTube.

Title from PDF of title page. / Document formatted into pages; contains 155 pages. / Thesis (M.A.)--University of South Florida, 2003. / Includes bibliographical references. / Text (Electronic thesis) in PDF format. / ABSTRACT: At a glance, journalists and public relations practitioners appear to have a dysfunctional relationship, despite having many professional similarities. Both groups use comparable skill sets in their jobs, including writing, information gathering, and making decisions based on news values. Both groups often work with each other in their professional positions; journalists look to public relations practitioners for sources and news tips, while public relations practitioners look to journalists to help send organizational messages to publics. To better understand the issues of trust in this unique working relationship, ten journalists and ten government public information officers from the Tampa Bay, Florida area were interviewed about their perceptions of the integrity, dependability, and competence of their professional counterparts. Using a coorientational lens, themes derived from the comments of both groups were compared for accuracy and agreement. / ABSTRACT: The results indicated that both journalists and public relations practitioners were slow to generalize positive or negative experiences to other individuals or organizations, and that they mostly understood the professional ethics and motivation of the other occupation. However, once an established trust was broken in a relationship, participants universally described that it could not be regained. By comparing themes between the two groups, the data indicated that there were more issues of true consensus than any other situation. Both journalists and government communicators indicated a mutual respect for their professional counterparts and a shared appreciation for the principle of open government, though the data suggested that the two sides were unaware of this agreement. This exploratory qualitative analysis uncovered several interesting trust-related issues in this unique working relationship, many of which are worthy of additional research and exploration. / System requirements: World Wide Web browser and PDF reader. / Mode of access: World Wide Web.

This study examined the perception of managers in the Institute of Public Administration (IPA), Riyadh, Saudi Arabia as to the way public relations is practiced within Saudi Arabia based on a comparison with Grunig's four models of public relations. Out of a population of 38 directors and director generals, 30 participated in a personal interview for a 79 percent response rate.A Q-sort analysis revealed two perceptions of public relations performance in the Institute. Perceptions differed based on educational experience, and managerial levels. Top managers with Ph.Ds tended to view performance as related to Grunig's Press Agentry and One-Way Information models. Fewer level employees saw performance related to the Two-Way Asymmetrical and Symmetrical models. The researcher concluded that the more higher educated level managers had a better understanding of the reality of performance of public relations in IPA. Main attitudes from the sorts of the participants showing a significantly and different attitude in how directors generals and directors perceived public relations was being practiced in the IPA. The directors generals and directors strongly held different views concerning the practice of public relations in the IPA. / Department of Journalism

This paper focuses on methods for financial institutions to perform precise customer level analysis to anticipate customers' evolving financial needs and maximize the lifetime value of each customer relationship. The paper proposes software packages that analyze customer relationship management from a financial perspective.