Mráka, M. PR activities of economic faculties of universities towards school counsellor in secondary schools. Diploma thesis. Mendel University in Brno, 2014. This thesis is focused on exploring communication of colleges to secondary school counsellors. The work contains the results of the current state of the communication and the results of the quantitative survey conducted among educational consultants. The aim was to find a significant association. On the basis of these results were made generally applicable recommendation for college.

This Master thesis covers the marketing communications. The main aim of the work is to draft recommendations that will improve marketing communications of CENTRA a. s. The first part of master thesis is focused on the theoretical basics which explains the concept of marketing, marketing mix, marketing communication, communication mix, communication on the Internet, B2B communications and CRM systems. In the second practical part is processed analysis of the marketing mix of the company and analysis of marketing tools used by CENTRA a. s. After processing analysis of the marketing mix and analysis of marketing tools was a proposed recommendation for improvements of marketing communications of CENTRA a. s.

The thesis deals with marketing communications of a non-governmental, non-profit organization NaZemi, which contributes to the development of Fair Trade in the Czech republic. The thesis is divided into theoretical and practical part. In the theoretical part is defined marketing, marketing mix, and various tools of marketing communications, which includes advertising, sales promotion, public relations, personal selling, direct marketing, events and experiences. Part of the theoretical part is characteristic of marketing research, modern trends in marketing communications and outline of the concept of Fair Trade. In the practical part is introduced the organization NaZemi with its tools of marketing communication. Based on the survey findings are formulated proposals, leading to possible improvements in marketing communications. In the end there is deeply descibed one proposal in detail of a particular campaingn.

The aim of this graduation thesis was to analyze some possibilities of marketing communication in tourism. For this analize were chosen travel agencies in Tábor. The partial objects consisted in the analysis of supply of researched travel agencies including their marketing communication. There was found out also demand of products in tourism. After analyses were prepared some recommendations for improvement.

This master’s thesis deals with the issue of the communication mix of the selected company. The author explains the terms that this issue involves and the specific company focused on its communication mix is analyzed. The thesis contains concrete suggestions and recommendations that should be a suitable supplement of the existing communication mix, and which will be also contribute to a increase awareness of the company, and due to this for increase marketability of the offered vehicles.

Topic of diploma thesis is communication mix of Arkon Flow Systems, s.r.o. company. It focuses on specific communication mix of a product and it compares theoretical basis with real conditions. Diploma thesis also contains communication mix improvement suggestions for the distributors, customers and end users. Benefit of this study would be production, sales and profit growth in the field of measuring and regulation instruments. Diploma thesis focuses on international markets in Latin America, especially in Peru.

This diploma thesis focuses on the process of designing a luxurious lifestyle within the proč ne?! magazine. The theme aims to analyze the year's activities at several levels. The first level is a quantitative content analysis, where the primary objective is to determine the ratio of advertising to editorial content. Based on these quantitative findings the magazine's content will be confronted with the ownership structure of major advertisers. The second level is represented by expert interviews carried out with the magazine editors who bring valuable additional material. The third level is a qualitative content analysis which focuses on a luxury lifestyle that is constructed through the magazine. This luxury lifestyle will be described through various selected examples of textual and pictorial character. Theoretical introduction provides a broader framework in which the concept of luxury is described. In practical part of the thesis, these findings are used to explain several luxury phenomenons. The final part offers a detailed analysis of the advertiser's structure, their products and stratification within segments of the luxury market through comprehensive visualization.

The thesis examines the topic of sustainable development and its media interpretation when talking about privately owned companies, especially multinationals. The theoretical part creates a framework to understand the topic of sustainability and its development related to companies and it aims to uncover the reasons why the companies incorporate sustainability into their strategies. At the same time, up to date media research in the field of sustainable development, theory of agenda setting, company marketing and a relationship of PR workers with journalists is examined. The research was conducted on the Czech newspapers MF DNES, Právo, Hospodářské noviny, Lidové noviny and E15 within one calendar year. The practical part uses quantitative analysis to describe the basic features of selected articles and answers questions of which companies use sustainability for promotion or which companies are connected to it, what the main subject of articles is or who the main actors are. Qualitative analysis using the method of grounded theory helps us to create the overall media image.

Title: The proposal of improving the adidas company promotion in partner fitness centers Objective: Aim of the diploma thesis is implementation in marketing communication for partner fitness centers of adidas company. The thema is based on situational analysis of the company and marketing custommer behavior research. These phases are the starting point for proposals of implementation of existing communicational channels which is focused on utilization of particular comumnicational channels and designing new possibilities of marketing communication supporting adidas corporate identity. Methods: Marketing research 1.qualitative method - in-depth interview 2.quantitative method - questionnaire SWOT analysis Results: The research results show that adidas is among the top sporting goods producer in fitness. In spite adidas fights for its target customers primarily with American rival Nike. It is necessary that adidas maintain competitiveness in the field of fitness, even though currently does not put sufficient funds, as in the other key categories. This can be achieved by the intensive use of inexpensive communication channels. Key Words: Marketing, marketing communication, marketing mix, sponsoring, promotion, sales promotion, public relation, customer. Powered by TCPDF (www.tcpdf.org)

Primary objective of this diploma thesis is to conduct analysis of promotional mix of life insurance company operating on a Czech insurance market, to review efficiency of marketing communication and express practical recommendations for optimization of communication mix and increase of efficiency of marketing communication. First, theoretical part of thesis, presents particularity of marketing a service. Promotional mix is defined as a part of the marketing mix and furthermore its components are in detail described including its application. Second, practical part of thesis, includes analysis of these components in context of reviewed company. Also specific application cases of these components of promotional mix are described including comparison with some project of competitive organizations and efficiency revision of marketing communication based on undertaken market survey.