Main goal of this diploma work is to analyze marketing meaning of the difference between male and female role, namely by the help of marketing research - partly sighting differences in purchase behaviour of men and women at supermarkets and hypermarkets and also by the help of the questionnaire intent on main different line of that behaviour.

Due to the growing involvement of external stakeholders including pressure groups such as Greenpeace, sustainability issues have increasingly become a focus point in the business sector. Thereby, many businesses began to integrate sustainability into their corporate mission and vision. Similar to fast food consumption, fast fashion consumption has decreased well-being of both nature and humans. With the goal of reducing harmful impact on people and planet, apparel and fashion firms such as C&A, H&M, and Nike have been gradually shifting the use of conventional cotton to bio-cotton in their production of clothing. The aim of the present thesis is therefore to investigate the influence of different factors on purchasing intention of bio-cotton clothing among young business students. In connection to this, the research question of the present study is formulated as follows: “What kind of impacts do attitude, social norm, perceived efficacy of consumer, perceived availability as well as functional, monetary, and psychological risk have on the purchase intention of bio-cotton clothing among young business students?”  The present study was conducted quantitatively by using online survey method. The survey was distributed to a random sample of 220 young business students at Umeå School of Business and Economics (USBE). The research model of this study comprises seven hypotheses. Each hypothesis is assigned with a unique independent variable and a dependent variable (i.e. purchase intention). All the constructs are derived from the Theory of Planned Behaviour as well as from the Theory of Perceived Risk. Following a multiple linear regression analysis, it was revealed that independent variables including attitude, social norm, perceived efficacy of consumer, and perceived availability significantly affect the purchase intention. All influencers except perceived availability was found to have a negative influence on purchase intention. Although none of the constructs from the Theory of Perceived Risk was found to significantly affect purchase intention, a significant quantity of variance in the purchase intention was explained by all independent variables combined. This contributes to the current research gap since numerous studies have focused on the behavioural intention of organic food rather than bio-cotton clothing. This study’s findings provide insights to businesses that intend to market their bio-cotton clothing among young business students. Since the availability of bio-cotton clothing was found to be low, managers are advised to increase the visibility and benefits of such products by using online and offline communication instruments. Policy makers, especially those from developed countries, are advised to support informational campaigns to transform consumer behaviour.

The subject of this thesis is the consumers behavior on the residential property market in the Czech Republic, focusing on the specifics of the capital city. Based on the original research, the main goal of this thesis is to reveal the typical behavior and issues of the customers when buying real estate in Prague and evaluate the customer purchasing behavior of young population, with a focus on the college students. The secondary goal is to identify the profile of consumers on the real estate market in the Czech Republic and to describe the subjects on the Czech real estate market. The research is based on both qualitative in-depth interviews and quantitative questionnaire surveys methods, providing a view of the problems of the real estate market from different angles.

Corporate social responsibility (CSR) has been receiving a considerable attention from researchers in recent years, especially with regard to consumers' perception. This thesis is exploring perception of corporate social responsibility among Czech consumers and aims to discover whether or not it has an impact on them while purchase decision making. Czech consumers appear to have an interest in CSR but they are generally little informed about organizational CSR activities. Moreover, findings showed that low awareness and trust determine high scepticism among Czech consumers towards CSR activities. Eventually, even though Czech consumers generally wish to support socially responsible organizations, they perceive CSR as rather peripheral factor of purchase since they prioritize traditional purchase factor such as price and quality.

This thesis analyzes the effects of various factors on consumer behavior of the population and their subsequent manifestations in consumer purchase decision-making process. The first part describes general concepts of consumer behavior and then it is followed by an analyse of cultural, sociological, psychological and ecnomic effects. Each chapter also specifficaly describes how these factors may affect consumers themselves. The theoretical section is folowed by the practical part, in which could be, because of adequate theoretical knowledge, specified eight hypotheses. In order to need collecting necessery data was completed a questionnaire. Its first part analyzes specific kind of consumer behavior manifestations, the second one analyzes the factors that influence the loan amount, which I chose as one of the consumer behavior manifestations. Three hypotheses were not confirmed, remaining five hypotheses were confirmed. With using the regression analysis there was shown that the factors which influence the loan amount the most are the wage amount, the purpose of the loan, marital status and age.

This paper analyzes the influence of several factors on rental and purchase price of Real Estate in Prague. The idea is that purchase and rental price could be influenced by different factors. To make a decision about "buy to rent" investment it is necessary to consider both sides. The aim is to conduct thorough analysis to find out whether differential factors exist, and if so, what they are. The comparison of these factors and their separated effects helps to understand the total effect on potential profitability and to make right decision about attractive properties for "buy to rent" investment. The paper serves to inform investors who are making decisions about investment properties.

In this thesis, we have focused on secondary raw materials, which are very important as industrial commodities from the perspective to waste recycling, employment and especially business potential. Due to the fact that the way of buying up metals from individuals changed since March 1, 2015, there were significant interference in the aforementioned areas, which were been deduced by analyzing the problems in the region Orlickoustecko and subsequent projection of the results to nationwide estimates. It has been found by research, that the negative impact could have been affected both the change in legislation and the falling price of iron ore. The contribution of this work is the finding that although the intention of legislators to reduce the number of crimes related to crime in the purchase of metal was successful, but this fact was accompanied by the negative impacts on both employment and economic field, and probably also on the environment in the Czech Republic. Negative impacts far outweigh the decrease of the amount of damage caused by criminal acts.

The aim of this master´s thesis is to find out whether dry skin type influences the consumer´s satisfaction with his appearance and whether possible dissatisfaction can arouse purchase behaviour in meaning of purchasing and consuming miosturizing skin care products. Based on findings, thesis proposes next target to compose corresponding orientation of marketing communication for selected segment. Thesis follows a concept of concentrated marketing, which starts with market segmentation of consumers with dry skin type in analytical tool Data Analyzer and continues with selection of one particular segment to get a focuse on. After target segment is selected, questionnaire survey is used to enhance its profile. The thesis is finished up with draft of marketing orientation for selected segment. This marketing orientation captures the results of relation between dry skin type and body image revealed from data analysis MML-TGI and questionnaire investigation.

This thesis deals with the marketing channels used in the field of language schools. It also deals with company profiles, an identical part of study criteria, frequency and nature of the purchases.

This master thesis deals with the purchase and sale process in Škoda JS company. The aim of this work is to assess whether the setting of the purchase and sale process is met by the company also within a real business case, in compliance with set controls, and whether the degree of perfect delivery is sufficient. In the introduction, the author specifies the basic terms: logistics, logistic chain, customer benefits, information systems in logistics, buying and selling. The following chapter introduces Škoda JS company, including the sphere of its entrepreneurial activity. This chapter also deals with the nuclear power industry. In the crucial chapter, the author describes the process of purchase and sale in Škoda JS company and compares it with a real business case. In conclusion, the author evaluates discrepancies and suggests recommendations to avoid them.