No / This paper adds to the limited economic literature on collecting behaviour by studying the price of musical works in the minidisc format. Over 1,000 MiniDisc prices are analysed using various estimating equations. The use of MiniDiscs allows the estimate of 'pure' collecting effects as there is no gain, in terms of listening content, from the purchase over other formats. What we observe in pricing can therefore be seen as premium for the fan of collecting a scarce item of product. Solo artists who had a tragic death commanded an estimated premium of around 86% using the power function with Greatest Hits having a premium of around 45% price. Both these were statistically significant at high levels.

This thesis deals with the situation on the market of organic food in the Czech Republic. The aim is to determine the attitudes, awareness and purchase behaviour of Czech organic food consumers. Find out how different purchasing behaviour of women and men by age and what is typical organic food consumer. The thesis is divided into two parts. In the first theoretical-methodological section describes the basic concepts and legislation on the matter. Furthermore, mapping the situation of the contemporary state of the organic food market. The practical part consists of market segmentation obtained from desk research MML-TGI and quantitative research purchasing behaviour and attitudes of Czech consumers to organic food.

The income generated from Afrikaans films has fluctuated over the years. Currently this is still the case and the profits generated from Afrikaans films over the past seven years are cause for concern. The Afrikaans film industry is struggling to keep film attendees interested in their films. The need to better understand the Afrikaans film attendees‟ purchase behaviour has become more important than ever. By obtaining this information the producers, investors and marketers of Afrikaans films can produce and market Afrikaans films according to the market‟s needs and ultimately increase Afrikaans film theatre ticket sales. The primary goal of the study was to determine the ticket purchase behaviour of Afrikaans film theatre attendees to help the industry to increase ticket sales. To achieve this goal the following objectives were set: firstly, to do a literature overview on the Afrikaans film industry. Secondly, to conduct a literature analysis to identify possible aspects that can contribute to the ticket purchases of the performing arts (with the main focus on film theatre). Thirdly, to do a comparative analysis on the ticket purchase behaviour of film theatre attendees versus live theatre attendees. Fourthly, to analyse Afrikaans students and scholars‟ purchase behaviour of Afrikaans film theatre tickets. Lastly, to draw conclusions from the study and to make subsequent recommendations that aim to provide solutions for the Afrikaans film industry by increasing their film theatre ticket sales. Objectives 1 and 2 were achieved in the literature study (Chapter 2). Firstly the origin and evolution of the film industry was explained; and an overview of the history of the South African film industry was provided. Purchase behaviour was studied to understand the concept in general, as well as in the context of arts and cultural goods. Different purchase behaviour models were analysed and aspects contributing to the ticket purchases of arts / culture / film theatre / live theatre productions were identified and analysed. Objective 3 was achieved in Article 1 (Chapter 3). A comparative analysis was done on the ticket purchase behaviour of film theatre attendees versus live theatre attendees. An exploratory factor analysis was conducted on the 36 identified aspects that contribute to Afrikaans film theatre ticket purchases. The data for the article was collected in 2011 and 2013 at the Klein Karoo National Kunstefees (KKNK) with questionnaires. Attendees who viewed one or more Afrikaans films in the past year were requested to complete a questionnaire. This resulted in five factors labelled: Proudly Afrikaans, Production credentials, Quality facilities, Marketing and Leisure experience. The most important factor that influenced the film theatre attendees was identified as „Proudly Afrikaans’ and the second highest factor was „Leisure experience’. Confirmatory factor analyses were then performed on 20 identical and overlapping aspects identified from the film theatre ticket purchase data and live theatre ticket purchase data (secondary data from the study of Botha, 2011). The following factors were identified: Media/ Marketing, Quality facilities, Credentials and Lesure experience. To compare the contributing factors of Afrikaans film theatre ticket purchases to the contributing factors of Afrikaans live theatre ticket purchases, a t-test was performed. The t-test indicated that the film theatre attendees are more influenced by the factors Media, Quality facilities and Leisure experience; and the live theatre attendees on the other hand were more influenced by Credentials. Determining the key factors contributing to the ticket purchases of younger Afrikaans film theatre attendees was achieved in Article 2 (Objective 4). The objective was achieved by conducting a survey amongst Afrikaans-speaking students at the North-West University (Potchefstroom Campus); and Afrikaans-speaking scholars at an inter-school sports event hosted in the North West province. The questionnaire for students was dispersed at various on-campus classes attended by the students and the questionnaire for scholars was dispersed at an inter-school sports event for Afrikaans schools from various provinces. They were targeted at different sports fields where they were participating in various sports items. An exploratory factor analysis was conducted on the collected data to determine the factors contributing to the film theatre ticket purchases of this younger Afrikaans film theatre market. Five factors were identified. These factors were labelled: Quality film, Quality facilities, Proudly Afrikaans, Marketing and Production credentials. ANOVAs and t-tests were performed to explore possible difference between the mean values of the factors based on certain independent variables. Statistical significant differences were found: men and women are influenced to the same degree by all five of these factors; the five factors have a stronger influence the younger the attendees are. Respondents who prefer Afrikaans films above English films are more influenced by all five of these factors; and film attendees who view three or more films in one month are more influenced by the factors Quality facilities, Proudly Afrikaans and Production credentials. The younger Afrikaans film viewers‟ most popular medium for viewing films is television (DSTV / Box Office channels). The fifth objective was achieved by drawing conclusions from the study and making appropriate recommendations. The results of this study confirm that the study assisted in making a significant contribution to the producers and marketers of the Afrikaans film theatre industry. This research helps the industry to better understand their market based on its purchase behaviour. This research enables Afrikaans film producers and marketers to improve the effectiveness of their marketing campaigns amongst Afrikaans arts festival patrons and younger Afrikaans film theatre attendees. Ultimately, implementing the recommendations of this study will lead to the increase of Afrikaans film theatre ticket sales and help sustain this currently struggling Afrikaans film theatre industry. / MCom (Tourism Management), North-West University, Potchefstroom Campus, 2015

The income generated from Afrikaans films has fluctuated over the years. Currently this is still the case and the profits generated from Afrikaans films over the past seven years are cause for concern. The Afrikaans film industry is struggling to keep film attendees interested in their films. The need to better understand the Afrikaans film attendees‟ purchase behaviour has become more important than ever. By obtaining this information the producers, investors and marketers of Afrikaans films can produce and market Afrikaans films according to the market‟s needs and ultimately increase Afrikaans film theatre ticket sales. The primary goal of the study was to determine the ticket purchase behaviour of Afrikaans film theatre attendees to help the industry to increase ticket sales. To achieve this goal the following objectives were set: firstly, to do a literature overview on the Afrikaans film industry. Secondly, to conduct a literature analysis to identify possible aspects that can contribute to the ticket purchases of the performing arts (with the main focus on film theatre). Thirdly, to do a comparative analysis on the ticket purchase behaviour of film theatre attendees versus live theatre attendees. Fourthly, to analyse Afrikaans students and scholars‟ purchase behaviour of Afrikaans film theatre tickets. Lastly, to draw conclusions from the study and to make subsequent recommendations that aim to provide solutions for the Afrikaans film industry by increasing their film theatre ticket sales. Objectives 1 and 2 were achieved in the literature study (Chapter 2). Firstly the origin and evolution of the film industry was explained; and an overview of the history of the South African film industry was provided. Purchase behaviour was studied to understand the concept in general, as well as in the context of arts and cultural goods. Different purchase behaviour models were analysed and aspects contributing to the ticket purchases of arts / culture / film theatre / live theatre productions were identified and analysed. Objective 3 was achieved in Article 1 (Chapter 3). A comparative analysis was done on the ticket purchase behaviour of film theatre attendees versus live theatre attendees. An exploratory factor analysis was conducted on the 36 identified aspects that contribute to Afrikaans film theatre ticket purchases. The data for the article was collected in 2011 and 2013 at the Klein Karoo National Kunstefees (KKNK) with questionnaires. Attendees who viewed one or more Afrikaans films in the past year were requested to complete a questionnaire. This resulted in five factors labelled: Proudly Afrikaans, Production credentials, Quality facilities, Marketing and Leisure experience. The most important factor that influenced the film theatre attendees was identified as „Proudly Afrikaans’ and the second highest factor was „Leisure experience’. Confirmatory factor analyses were then performed on 20 identical and overlapping aspects identified from the film theatre ticket purchase data and live theatre ticket purchase data (secondary data from the study of Botha, 2011). The following factors were identified: Media/ Marketing, Quality facilities, Credentials and Lesure experience. To compare the contributing factors of Afrikaans film theatre ticket purchases to the contributing factors of Afrikaans live theatre ticket purchases, a t-test was performed. The t-test indicated that the film theatre attendees are more influenced by the factors Media, Quality facilities and Leisure experience; and the live theatre attendees on the other hand were more influenced by Credentials. Determining the key factors contributing to the ticket purchases of younger Afrikaans film theatre attendees was achieved in Article 2 (Objective 4). The objective was achieved by conducting a survey amongst Afrikaans-speaking students at the North-West University (Potchefstroom Campus); and Afrikaans-speaking scholars at an inter-school sports event hosted in the North West province. The questionnaire for students was dispersed at various on-campus classes attended by the students and the questionnaire for scholars was dispersed at an inter-school sports event for Afrikaans schools from various provinces. They were targeted at different sports fields where they were participating in various sports items. An exploratory factor analysis was conducted on the collected data to determine the factors contributing to the film theatre ticket purchases of this younger Afrikaans film theatre market. Five factors were identified. These factors were labelled: Quality film, Quality facilities, Proudly Afrikaans, Marketing and Production credentials. ANOVAs and t-tests were performed to explore possible difference between the mean values of the factors based on certain independent variables. Statistical significant differences were found: men and women are influenced to the same degree by all five of these factors; the five factors have a stronger influence the younger the attendees are. Respondents who prefer Afrikaans films above English films are more influenced by all five of these factors; and film attendees who view three or more films in one month are more influenced by the factors Quality facilities, Proudly Afrikaans and Production credentials. The younger Afrikaans film viewers‟ most popular medium for viewing films is television (DSTV / Box Office channels). The fifth objective was achieved by drawing conclusions from the study and making appropriate recommendations. The results of this study confirm that the study assisted in making a significant contribution to the producers and marketers of the Afrikaans film theatre industry. This research helps the industry to better understand their market based on its purchase behaviour. This research enables Afrikaans film producers and marketers to improve the effectiveness of their marketing campaigns amongst Afrikaans arts festival patrons and younger Afrikaans film theatre attendees. Ultimately, implementing the recommendations of this study will lead to the increase of Afrikaans film theatre ticket sales and help sustain this currently struggling Afrikaans film theatre industry. / MCom (Tourism Management), North-West University, Potchefstroom Campus, 2015

Green marketing is now recognised amongst academics as a reputable area of study and conventional marketing has taken a step back as green marketing comes into prominence in the fight against unsustainability. A number of organisations are using green marketing as a tool to differentiate their market offerings from those of their competitors in an effort to gain a strong position in today’s markets. These organisations are seeking to exploit consumers‟ growing environmental concerns and increasing green purchase intentions in order to acquire market share in the newly developed green consumer markets. The Generation Y cohort, born between 1986 and 2005, are the most technologically astute generation to date. When segmenting the Generation Y cohort, the black Africans hold the majority share, comprising 84 percent of the Generation Y cohort and approximately 32 percent of the entire South African population. Owing to its sheer size, the black Generation Y cohort presents as an attractive and lucrative market segment, especially those who hold a tertiary education. Individuals who pursue a higher education are linked to higher future earning potential. The primary objective of this study was to propose and empirically test a model of the antecedents of black Generation Y students‟ green purchase behaviour within the South African context. The proposed model suggests that environmental knowledge, subjective norms, and perceived behaviour control have a direct positive influence on environmental attitude, which, in turn, has a direct positive influence on green purchase intentions. Moreover, the model infers that green purchase intensions have a direct positive influence on environmental purchase behaviour, while accounting for the mediating effects of perceived price (price) and perceived quality (quality). The sampling frame for the study comprised the 25 public registered HEIs situated in South Africa. From this initial list of 25 registered institutions, a judgement sample of four institutions in the Gauteng province was chosen, of which two included country-based universities and two city-based universities. Of the four universities, two were traditional universities, one a university of technology and one comprehensive university. Lecturers at each of the four campuses were contacted and asked if they would act as gatekeepers to the student participants. A convenience sample of 500 students across these four campuses was taken in 2014. Of the questionnaires completed, 332 were usable. The statistical analysis of the collected data included exploratory factor analysis, descriptive statistical analysis, correlation analysis, structural equation modelling and independent sample t-tests. The findings of this study indicate that South African black Generation Y students are knowledgeable about the environment, consider the opinions of their peers regarding the environment, perceive their actions as having a positive effect on the environment and display strong pro-environmental attitudes towards the environment. Moreover, they display positive intentions to purchase green products and aim to behave in a pro-environmental manner. The influence of green purchase intentions on green purchase behaviour is partially mediated by the perceived price and quality of green products. This may explain the noticeable gap between environmental awareness and lack of actual green product purchases. Environmental knowledge and perceived behaviour control had a significant direct effect on black Generation Y students‟ environmental attitude, which, in turn, has a significant direct influence on black Generation Y students‟ green purchase intentions. Similarly, subjective norms and environmental knowledge had a significant direct effect on green purchase intentions. This study contributes to developing the green consumer profile of the black Generation Y consumer in South Africa. Furthermore, the study will aid in identifying the green consumer behaviour patterns amongst the South African youth. This study offers a conceptual model that illustrates the antecedents of black Generation Y students‟ green purchasing behaviour. The findings of this study will be helpful to national and international marketers seeking to profile and target the lucrative green market segment in South Africa. / PhD (Marketing Management)--North-West University, Vaal Triangle Campus, 2015

Green marketing is now recognised amongst academics as a reputable area of study and conventional marketing has taken a step back as green marketing comes into prominence in the fight against unsustainability. A number of organisations are using green marketing as a tool to differentiate their market offerings from those of their competitors in an effort to gain a strong position in today’s markets. These organisations are seeking to exploit consumers‟ growing environmental concerns and increasing green purchase intentions in order to acquire market share in the newly developed green consumer markets. The Generation Y cohort, born between 1986 and 2005, are the most technologically astute generation to date. When segmenting the Generation Y cohort, the black Africans hold the majority share, comprising 84 percent of the Generation Y cohort and approximately 32 percent of the entire South African population. Owing to its sheer size, the black Generation Y cohort presents as an attractive and lucrative market segment, especially those who hold a tertiary education. Individuals who pursue a higher education are linked to higher future earning potential. The primary objective of this study was to propose and empirically test a model of the antecedents of black Generation Y students‟ green purchase behaviour within the South African context. The proposed model suggests that environmental knowledge, subjective norms, and perceived behaviour control have a direct positive influence on environmental attitude, which, in turn, has a direct positive influence on green purchase intentions. Moreover, the model infers that green purchase intensions have a direct positive influence on environmental purchase behaviour, while accounting for the mediating effects of perceived price (price) and perceived quality (quality). The sampling frame for the study comprised the 25 public registered HEIs situated in South Africa. From this initial list of 25 registered institutions, a judgement sample of four institutions in the Gauteng province was chosen, of which two included country-based universities and two city-based universities. Of the four universities, two were traditional universities, one a university of technology and one comprehensive university. Lecturers at each of the four campuses were contacted and asked if they would act as gatekeepers to the student participants. A convenience sample of 500 students across these four campuses was taken in 2014. Of the questionnaires completed, 332 were usable. The statistical analysis of the collected data included exploratory factor analysis, descriptive statistical analysis, correlation analysis, structural equation modelling and independent sample t-tests. The findings of this study indicate that South African black Generation Y students are knowledgeable about the environment, consider the opinions of their peers regarding the environment, perceive their actions as having a positive effect on the environment and display strong pro-environmental attitudes towards the environment. Moreover, they display positive intentions to purchase green products and aim to behave in a pro-environmental manner. The influence of green purchase intentions on green purchase behaviour is partially mediated by the perceived price and quality of green products. This may explain the noticeable gap between environmental awareness and lack of actual green product purchases. Environmental knowledge and perceived behaviour control had a significant direct effect on black Generation Y students‟ environmental attitude, which, in turn, has a significant direct influence on black Generation Y students‟ green purchase intentions. Similarly, subjective norms and environmental knowledge had a significant direct effect on green purchase intentions. This study contributes to developing the green consumer profile of the black Generation Y consumer in South Africa. Furthermore, the study will aid in identifying the green consumer behaviour patterns amongst the South African youth. This study offers a conceptual model that illustrates the antecedents of black Generation Y students‟ green purchasing behaviour. The findings of this study will be helpful to national and international marketers seeking to profile and target the lucrative green market segment in South Africa. / PhD (Marketing Management)--North-West University, Vaal Triangle Campus, 2015

Background - The concept of fair trade is not recent following the academic literature as it has been around for many years. The connection between fair trade and how it impacts consumers purchase behaviour however is still unclear. Purpose - The purpose of this study is to expand understanding on the relationship between fair trade and the consumer purchase process. Design/methodology/approach - The four stage AIDA model has been selected to examine fair trade in consumer purchase behaviour. Furthermore the study has been quantitative and a questionnaire was used gathering 140 respondents. Findings - A clear correlation between the different AIDA stages were established and the influence of fair trade on the purchasing behaviour was somewhat explored. Despite no proven hypotheses, many respondents still agreed with the fair trade statements tested showing strong awareness and consideration towards the topic. The most notable facets included social and environmental factors. In addition it was established that even though labour rights are discussed regularly in media, no significant influence could be observed in any of the AIDA purchase stages. Research limitations/implications -The limitations of the study were the geographical constraints testing only one university in Sweden. This meant that the respondents did not come from different cultures and countries, potentially affecting the discussed results. In addition, should the study have been qualitative different insights may have been established. Practical implications -The results from this study is useful for Non Government Organisations (NGOs) that are trying to shift consumer behaviour towards considering more ethical aspects when purchasing clothes. Marketers may also benefit from this study knowing what stages of the decision making process are considered by consumers in respect of fair trade. Originality/value -This study is unique as it combines the fair trade concept with the AIDA model which has not yet been done. In addition it contributes to previous knowledge and research on fair trade connected to the purchase behaviour.

This thesis aims to investigate the relationships between vanity, social comparison and purchase behaviour. Specifically, this thesis defines and develops a conceptual model that expands on these relationships where vanity and social comparison act as antecedents to consumers’ self-esteem and product evaluation which in turn gives rise to purchase behaviour for luxury fashion products. Using this model, the research examines how manipulations of social comparison and vanity are reflected in these relationships and the resulting impact on purchase behaviour. To empirically test this model, an online experiment using a 3x2 between-subjects factorial design was conducted, where respondents were exposed to modified print advertisements for luxury branded sunglasses. A total of 297 responses were collected from a pool of Amazon’s Mechanical Turk workers, which were analysed using multiple regression, factorial ANCOVA and path analysis to assess the hypothesised relationships. The results indicate that vanity appeals were indeed responsible for the way in which the product was evaluated which positively translated into purchase consideration. However, though social comparison was proven to negatively impact on self-esteem, this change in self-esteem was not significant in determining purchase behaviour. Additionally, social anxiety and public self-consciousness were found to be antecedents to the modelled relationships. The theoretical and managerial implications of these findings, along with suggested directions for future research, are discussed.

Aim: The aim of this study is to determine the factors that may influence the purchasing behaviour of the students of the University of Gavle with regards to green products. This study aims to answer the question if the following factors such as: gender of the students, price of the green product, level of green awareness and the green behaviour of the students and whether they have a significant difference with the purchasing behaviour of the students. Design/methodology/approach: The framework is structured on the bases of examining the correlation between the following variables, green behaviour, gender, level of green awareness of the respondents and the price of the product with regards to the purchase of green products. Data was collected via randomly distributed questionnaires and an online survey. SPSS version 22.0 was used to analyse the results of the questionnaires through correlation analysis and linear regression analysis. Findings: Our findings show that the genders of the respondents, level of green awareness and the green behaviour have a significant, positive influence on their purchase behaviour, whilst the price of the green product has a negative influence on the purchasing behaviour of the students of the University of Gavle. Limitations and Suggestions for further research: The limitations of the study were the time, size of the sample group as well as the language of the questionnaire. To enhance the representation of the sample, future research should aim at targeting a larger sample group and a wider variety of variables should be examined. Originality: The study examines a variety of factors other than the green awareness of the respondent, that influences the purchasing behaviour of the respondents and this information could provide important results for companies when it comes to marketing a green product.

We apply multidimensional item response theory models (MIRT) to analyse multi-category purchase decisions. We further compare their performance to benchmark models by means of topic models. Estimation is based on two types of data sets. One contains only binary the other polytomous purchase decisions. We show that MIRT are superior w. r. t. our chosen benchmark models. In particular, MIRT are able to reveal intuitive latent traits that can be interpreted as characteristics of households relevant for multi-category purchase decisions. With the help of latent traits marketers are able to predict future purchase behaviour for various types of households. These information may guide shop managers for cross selling activities and product recommendations.