In the first part of this thesis, the synthesis, characterization and investigation of ortho-phenyleneethynylenes containing heterocycles, are presented. These compounds display changes in absorption and emission spectra varying with their functionalization and size. These compounds also have the ability to coordinate with metals. The synthesis of coordination compounds and their crystallographic data are reported. The synthesis and characterization of tetraethynyl thiophene compounds containing pyridines are also presented. These compounds exhibit differences in absorption and emission spectra upon exposure to various metal salts. The final topic to be discussed is the synthesis and characterization of diphenyl amine polymers. These polymers could in principle be used in NLO applications or light emitting devices.