Firm's advertising and marketing expenditures do not always translate to measurable financial returns. Understanding brand value appropriation and financial consequences of advertising is important for more focused investments in branding and marketing. This quantitative study sought to understand the joint effects of advertising expenditure and brand value (BV) on firms return on assets (ROA) and on stock return (SR) in the computer industry. The theoretical framework of the study was the resource-based view theory that proposes that the intangible assets of a corporation have a direct relationship to its ability to sustain its competitive advantage. The key research question involved the joint and positive effect of a firm's advertising expenditure and brand value on return on assets and on stock return. The research design was a non randomized cross sectional study. The data consisted of advertising expenditures and brand value of 17 firms listed on the Interbrand annual global brand list from 2000 to 2007, ROA and SR extracted from each firms 10K and Morningstar financial report. The study used panel data modeling and time series of cross section analysis. Results showed positive correlation between ROA and BV, and between AER and BV. The association between brand value and ROA, even after accounting for the effect of advertising expenditure and the interaction effect between brand value and advertising expenditure, was statistically significant. Further research is needed to confirm the findings. Effective marketing increases firms' profitability. Profitable firms contribute more to causes that drive social changes in the areas of education, healthcare and food sustainability.

Even though the current level of communication and information sharing is greater than it has ever been throughout the history of the construction industry, the problem under investigation stems from the results of current research that indicate that many major projects have difficulty in achieving client expectations, resulting in a negative image of the construction industry. The purpose of this study was to analyze the impact on the level of trust in the use of information systems between construction firms and their clients. The theoretical foundations of this research were based in interdependence and coordination theories. While information systems enable improved communication processes, coordination and interdependency are central to mutually successful completion of construction projects. However, there is a lack of a prescriptive view present in the literature regarding the role of trust in enhancing client satisfaction through the use of information systems. The research questions that underlay this study were based on discovering the extent and nature of mistrust between contractors and their clients. Through the use of a qualitative methodology, data were collected through responses from a semi-structured, open-ended questionnaire. By analyzing consistencies in the responses, the researcher used grounded theory to determine trends and consistencies. The results revealed that while contractors believed trust existed between contractors and clients, clients believed mutual trust was low despite the increased communication through emails and current information systems. By emphasizing the notion of mutual trust in the communication process, contractors can improve the image of the construction industry. The magnitude of social change could result in more successful and timely completion of projects saving millions of dollars.

From 1996 to 2006, the number of Department of Defense (DoD) contract transactions increased, leading to over expenditures and the need for agencies to determine benefit estimation to improve risk management of a project. The purpose of this qualitative case study was to apply a total quality management theory to explore if a standardized versus decentralized benefits framework within the cost benefit analysis process could improve the Department of the Army acquisition selection process. The two central research questions addressed (a) the differences between successful and failed acquisition systems cost benefit analysis, and (b) whether a standardized or decentralized cost benefits framework would best serve contract selection process. Data were collected via interviews with 20 DoD acquisition specialists and analysis of cost benefit analysis cases; NVIVO software was used to examine word frequency and comparative phrases. The data analysis resulted in themes that encompassed how standardization improves product quality, enhances innovation, and accelerates the acquisition procurement process. Other themes included the need to build metrics into the cost benefit assessment to measure risk management controls and cost-reduction initiatives. The DoD might benefit from the results of this study by reviewing and instituting a standardized benefit assessment within its cost benefit analysis framework to protect business stakeholders' from fraud, waste, or abuse. The implications of this doctoral study will promote social change in the form of government spending fiscal stewardship and could serve as a benchmark to improve the budget formulation and management of the American taxpayer's investment in national security.

Punctuated equilibrium, a theory of unexpected and sudden change arising out of evolutionary biology and paleontology, has been applied to decision sciences, physics, organizational theory, and group behavior but never to leadership emergence theories. The purpose of the study was to discover how leadership emerges during a period of punctuated equilibrium, a sudden and unexpected change event, using a naturalistic decision making framework. Thus, the research question probed how leadership emergence could be theoretically modeled in a critical event. This grounded theory study was particularly unique because it drew from, and helped unify the four scientific foundations of complexity science, leadership emergence, punctuated equilibrium theory, and naturalistic decision making. Data from 40 retrospective accounts, described in 15 interviews with critical incident intervention specialists, first responders, and wilderness leadership trainers residing in the northeastern region of the U.S. were supplemented by survey and observational data. Initial analyses employed a reflective coding matrix and a concept identification chart. Analysis of synthesized themes identified an event continuum model in which instinct, compassion, and responsibility served as motivating factors for leadership emergence that appeared in close proximity to the change event. Subsequent observable indicators of leadership emergence often included a sense of calm, quick situational assessment, and the tendency of individuals to ignore physical risk. This study found that punctuated equilibrium stimulated leadership emergence in individuals. The most profound implication for social change was that leadership arose in a time of need guided by compassion and a profound sense of responsibility toward one another regardless of formal position in the group.

Inadequate environmental scanning, poor financial strategy, and misaligned customer focus are responsible for 79% of retail profitability losses. The purpose of the qualitative study using a multiple-case study design was to explore the strategies needed to align financial strategy with customer-oriented processes in the retail industry. The research question involved understanding trends and operational risks influencing the establishment of financial alignment strategies. Porter's five forces model of customer influence, Pearce's environmental and economic factors affecting society values, and Albright's strategic planning of environmental influence served as the theoretical foundations for the study. 30 executives, managers, and team leaders in 2 Midwest U.S. organizations completed interviews. Interview data were coded for emergent themes. Themes included advanced strategic planning, improved customer-buying power, enhanced business viability, and reduced business uncertainties as components of a guiding strategy needed to align financial strategy with customer-oriented processes. Implications for positive social change include increased profitability that can result in improved employment opportunities.

Environmental degradation and socioeconomic dilemma continue to stigmatize oil production in the Niger Delta of Nigeria. Sustainability programs of oil companies often determine the improvement of living conditions in the region. This explanatory qualitative case study, guided by systems thinking theory and sustainable value framework, explored practitioners' perceptions of sustainability programs to identify its impact on business and the host communities. The research question was designed to address how sustainability efforts of a single oil company in the Niger Delta contributed to the business performance and the livelihood of the local people. Research data were gathered from a sample of 20 experienced sustainability practitioners of the oil company, partnering nonprofit organizations, and community leaders through face-to-face semistructured interviews. Data were segmented and categorized. The data analysis process revealed several themes regarding the challenges and shortfalls of sustainability programs in the region. The oil company's understanding of sustainability as programs and projects focused on preserving resources for future generations was not evident in practice. Findings from the study suggested the need for improved inclusiveness of people in driving sustainability projects. Inclusive sustainability should enhance the oil company's contemplation mechanism to ensure eco-saving thinking and processes, which could result in improved quality of life and business performance in the region. The research findings underscore the need for oil multinational corporations (MNCs) to use a business lens in viewing sustainability to achieve sustainable value.

In hospitals in the United States, the ratio of nurses to patients is declining, resulting in an increase in work demands for nurses. Consequently, organizations face challenges with nurses' organizational commitment. Studies have revealed generational differences, as determined by birth year, in employee levels of organizational commitment in a number of organizational settings. However, there is a gap in the literature regarding the impact of generational cohorts on the organizational commitment of nurses. The purpose of this quantitative, nonexperimental, cross-sectional design was to address whether generational cohorts of nurses differed in their levels of organizational commitment, and to investigate whether licensed practical nurses (LPNs) and registered nurses (RNs) differed in their levels of organizational commitment. A purposive sampling method was used to recruit 132 nurses in Alabama for this study. A MANOVA was employed to test the mean differences in organizational commitment by generational cohort status and nursing degree. Results revealed that generational cohort status did not have a significant impact on nurses' levels of organizational commitment. However, the findings showed that LPNs had significantly lower levels of affective commitment than RNs. This study provided information that may be of use to hospital administrators and human resource managers in communicating the need for flexible incentive packages to address the needs of a diverse workforce. Results from the study may promote social change by providing information about how nurse credentials are associated with their organization commitment. This association is critical for building organizational stability, organizational effectiveness, and nurse recruitment and retention.

Although few firms can function without an information technology (IT) department, senior executives often consider IT as secondary. Historically, studies have found IT departments to have low influence and power status compared to other departments. Few, if any, studies have investigated what factors contribute to this subservient position. Three research questions that inspired this study regarding the IT department's influence and power included factors that shape the IT influence and power, the consequences for the firm's IT orientation and business performance, and how firm's IT orientation affects business performance. This quantitative study explored the notion that accountability, innovativeness, customer connectedness and partnering with other departments positively affect the IT department's influence and power. A synthesis of resource dependence and strategic contingency theories framed the theoretical basis for the structural equation model analyzed in this study. Responses from a Web panel of 349 anonymous, voluntary senior managers of firms operating in various industry types provided the data. Analysis results showed that accountability, innovativeness, and partnering with other departments positively affect the IT department's influence and power. Also, the firm's IT orientation, more so than IT department's influence and power, positively affects business performance. Results help IT executives to become more influential and enhance their ability to participate in their firm's strategic decisions. From social change perspective, influential IT managers can affect strategic decisions regarding social programs, implement new IT tools to do more with less, and new ways of distributing critical information and resources to enhance the speed of response when and where needed.

Narcissistic transformation leaders have inflicted severe physical, psychological, and financial damage on individuals, institutions, and society. Multifactor Leadership Questionnaire (MLQ) has shown promise for early detection of narcissistic leadership tendencies, but selection criteria have not been established. The purpose of this quantitative research was to determine if item response theory (IRT) could advance the detection of narcissistic leadership tendencies using an item-level analysis of the 20 transformational leadership items of the MLQ. Three archival samples of subordinates from Israeli corporate and athletic organizations were combined (N = 1,703) to assess IRT data assumptions, comparative fit of competing IRT models, item discrimination and difficulty, and theta reliabilities within the trait range. Compared to the generalized graded unfolding model, the graded response model had slightly more category points within the 95% confidence interval and consistently lower X2/df item fit indices. Items tended to be easier yet more discriminating than average, and five items were identified as candidates for modification. IRT item marginal reliability was .94 (slightly better than classical test theory reliability of .93), and IRT ability prediction had a .96 reliability within a trait range from -1.7 to 1.3 theta. Based on 8 invariant item parameters, selection criteria of category fairly often (3) or above on attributed idealized influence items and sometimes (2) or below on individual consideration items was suggested. A test case demonstrated how narcissistic tendencies could be detected with these criteria. The study can contribute to positive social change by informing improved selection processes that more effectively screen candidates for key leadership roles that directly impact the wellbeing of individuals and organizations.

The worldwide software project failure rate, based on a survey of information technology software manager's view of user satisfaction, product quality, and staff productivity, is estimated to be between 24% and 36% and software project success has not kept pace with the advances in hardware. The problem addressed by this study was the limited information about software managers' experiences with data-driven decision making (DDD) in agile software organizations as a tool to improve software development productivity. The purpose of this phenomenological study was to explore how agile software managers view DDD as a tool to improve software development productivity and to understand how agile software development organizations may use DDD now and in the future to improve software development productivity. Research questions asked about software managers', project managers', and agile coaches' lived experiences with DDD via a set of interview questions. The conceptual framework for the research was based on the 3 critical dimensions of software organization productivity improvement: people, process, and tools, which were defined by the Software Engineering Institute's Capability Maturity Model Integrated published in 2010. Organizations focus on processes to align the people, procedures and methods, and tools and equipment to improve productivity. Positive social change could result from a better understanding of DDD in an agile software development environment; this increased understanding of DDD could enable organizations to create more products, offer more jobs, and better compete in a global economy.