in English This thesis creates a complex overview of quality marks used on food in the Czech food market both strictly Czech and originated in the EU legislation as well as decribes the procedure of their creation, legal forms of use and control system. It discusses their legal basis in international law, European law and Czech law and their legal aspects mainly in industrial property law and food and agriculture law. It then compares and contrasts the legal base with the Austrian legislation and analyzes the differences and simmilarities in these two countries and also evaluates its social context. The aim of this thesis is also to clarify the term 'quality'as understood by each of the quality marks and hence on to devide these marks into different categories.

The aim of this thesis is to research customers' requirements for products for children and their perception of quality marks awarded to those products. Research focuses detection of possible changes in the shopping behavior of parents, customer preferences when buying baby products, willingness to inquire about dangerous products and knowledge of quality marks for products intended for children. Results showed that the primary requirement of customers for products is quality. Revealed further customer demand for quality marks, but also their low awareness of these marks.

As empresas brasileiras fabricantes de produtos de madeira de maior valor agregado apresentam obstáculos que dificultam o seu desenvolvimento e aumento da competitividade. Um deles consiste na carência de estratégias e procedimentos relacionados à qualidade. Historicamente, os produtos de madeira fabricados no Brasil são diferentes, não apresentando padronização, e as iniciativas existentes relacionadas à melhoria da qualidade são poucas. No caso dos pisos de madeira, essa falta de padrões e iniciativas favorece a comercialização de produtos inadequados que provavelmente apresentarão problemas, desestimulando o uso e prejudicando comercialmente todo o setor. Nesse sentido, a Associação Nacional dos Produtores de Pisos de Madeira - ANPM desenvolveu um programa de certificação buscando a melhoria da qualidade dos produtos, entretanto, a efetividade desse programa é desconhecida. Assim, o objetivo do presente trabalho foi analisar os efeitos da implantação de um programa de certificação na qualidade do produto piso de madeira. Para tanto, os procedimentos da pesquisa envolveram o levantamento de informações das auditorias contidas no banco de dados da ANPM, consultas a normas / especificações disponíveis, análises envolvendo a evolução de qualidade, realização de auditorias simuladas e comparações entre empresas certificadas e não certificadas. Itens geradores de não conformidades como umidade, dimensões e defeitos foram analisados utilizando estatística descritiva e ferramentas básicas diversas incluindo gráficos de distribuição, histogramas e desvios padrões. Os resultados mostraram que a implantação do programa de certificação impactou de forma positiva melhorando o padrão de qualidade dos pisos de madeira e que apenas as empresas certificadas conseguiram atender os requisitos exigidos pelas normas técnicas. Adicionalmente, as informações obtidas nas auditorias do programa permitiram identificar os problemas no processo produtivo, a necessidade de ações corretivas para a solução desses problemas e a maior dificuldade de controle para o item umidade. A conclusão geral é que o programa de certificação contribuiu para a melhoria da qualidade dos pisos de madeira. / Brazilian manufacturers of higher value-added wood products face obstacles that hinder their development and the increase in competitiveness. A major hindrance is the lack of strategies and procedures related to quality. Historically, wood products manufactured in Brazil are different, have no standardization and there are few existing initiatives regarding quality improvement. For wood flooring, the lack of standardization and initiatives favors the commercialization of unsuitable products that may present problems, discouraging their use and damaging commercially the whole sector. In this sense, the National Hardwood Flooring Association - ANPM developed a certification program seeking to improve product quality; however, the effectiveness of this program is unknown. This study aimed to analyze the effects of implementing a certification program to product quality for wood flooring. The research procedures involved the survey of information from the ANPM audit database, consultations the standards / specifications available, analysis of quality evolution aspects, simulated audits and comparisons between certified and non-certified companies. Items that generate nonconformities such as moisture, dimensions and defects using descriptive statistics and basic tools including various distribution graphs, histograms and standard deviations were analyzed. The results showed that the implementation of the certification program improved the standard for wood flooring quality and only certified companies were able to meet the requirements of the technical standards. Additionally, the information obtained from audits identified problems in the production process, the need for corrective actions to resolve these problems and major obstacle to control moisture. The general conclusion is that the certification program contributed to improving wood flooring quality.

As empresas brasileiras fabricantes de produtos de madeira de maior valor agregado apresentam obstáculos que dificultam o seu desenvolvimento e aumento da competitividade. Um deles consiste na carência de estratégias e procedimentos relacionados à qualidade. Historicamente, os produtos de madeira fabricados no Brasil são diferentes, não apresentando padronização, e as iniciativas existentes relacionadas à melhoria da qualidade são poucas. No caso dos pisos de madeira, essa falta de padrões e iniciativas favorece a comercialização de produtos inadequados que provavelmente apresentarão problemas, desestimulando o uso e prejudicando comercialmente todo o setor. Nesse sentido, a Associação Nacional dos Produtores de Pisos de Madeira - ANPM desenvolveu um programa de certificação buscando a melhoria da qualidade dos produtos, entretanto, a efetividade desse programa é desconhecida. Assim, o objetivo do presente trabalho foi analisar os efeitos da implantação de um programa de certificação na qualidade do produto piso de madeira. Para tanto, os procedimentos da pesquisa envolveram o levantamento de informações das auditorias contidas no banco de dados da ANPM, consultas a normas / especificações disponíveis, análises envolvendo a evolução de qualidade, realização de auditorias simuladas e comparações entre empresas certificadas e não certificadas. Itens geradores de não conformidades como umidade, dimensões e defeitos foram analisados utilizando estatística descritiva e ferramentas básicas diversas incluindo gráficos de distribuição, histogramas e desvios padrões. Os resultados mostraram que a implantação do programa de certificação impactou de forma positiva melhorando o padrão de qualidade dos pisos de madeira e que apenas as empresas certificadas conseguiram atender os requisitos exigidos pelas normas técnicas. Adicionalmente, as informações obtidas nas auditorias do programa permitiram identificar os problemas no processo produtivo, a necessidade de ações corretivas para a solução desses problemas e a maior dificuldade de controle para o item umidade. A conclusão geral é que o programa de certificação contribuiu para a melhoria da qualidade dos pisos de madeira. / Brazilian manufacturers of higher value-added wood products face obstacles that hinder their development and the increase in competitiveness. A major hindrance is the lack of strategies and procedures related to quality. Historically, wood products manufactured in Brazil are different, have no standardization and there are few existing initiatives regarding quality improvement. For wood flooring, the lack of standardization and initiatives favors the commercialization of unsuitable products that may present problems, discouraging their use and damaging commercially the whole sector. In this sense, the National Hardwood Flooring Association - ANPM developed a certification program seeking to improve product quality; however, the effectiveness of this program is unknown. This study aimed to analyze the effects of implementing a certification program to product quality for wood flooring. The research procedures involved the survey of information from the ANPM audit database, consultations the standards / specifications available, analysis of quality evolution aspects, simulated audits and comparisons between certified and non-certified companies. Items that generate nonconformities such as moisture, dimensions and defects using descriptive statistics and basic tools including various distribution graphs, histograms and standard deviations were analyzed. The results showed that the implementation of the certification program improved the standard for wood flooring quality and only certified companies were able to meet the requirements of the technical standards. Additionally, the information obtained from audits identified problems in the production process, the need for corrective actions to resolve these problems and major obstacle to control moisture. The general conclusion is that the certification program contributed to improving wood flooring quality.

The thesis is focused on the analysis of quality of toys on the Czech market in context of quality toy brands Safe and Secure toys. Both of these brands are part of the Czech Quality Programme and are solely intended for the assortment of toys. In the first part are defined the basic concepts and procedures relating to theissues tracked to ensure closer acquaintance with the subject. The analytical part based on the results of a survey involving the manufacturers toys (holders of quality labels and other manufacturers), toy retailers, consumers and ČOI Supervisor, supervising toys and childcare products. The final section confirm or reject the hypothesis, evaluated the quality of toys on the Czech market and outlined proposals for solutions with respect to the data obtained in the analytical part.

Local food is a current topic within the Czech food market. The Thesis is focused on the food quality mark "Regionalni potravina" as an instrument for local production promotion. Aim of the thesis is to verify whether labeling local food with the quality mark "Regionalni potravina" contributes to the local food production. An analysis has been performed, that focuses on The Ministry of Agriculture of the Czech Republic's project "Regionalni potravina" in The Usti Region. The analysis contributes to the current local food issue from the perspective of consumers and producers. A questionnaire survey among The Usti Region's consumers and local food producers, that were awarded the quality mark, has been performed. Half of the respondents claim to consume local food, they appreciate its quality and clear origin. The food quality mark "Regionalni potravina" has appealed to the consumers, thus they are motivated to buy local products. That leads to promotion of local food production. The survey was able to prove that the food quality mark "Regionalni potravina" truly leads to promotion of local food production. Considering these conclusions and consumers' attitude towards local food, it would be worth considering to promote a wider range of local food producers who meet the quality and local origin requirements.

The main aim of the thesis is to identify the current position of the quality mark Reliable public benefit organization. The secondary aims are to evaluate the set evaluation criteria, determine an interest of awarding of the mark of nonprofit organizations in the South Bohemia and compare the Czech mark of quality of nonprofit organizations with existing foreign brands.