In the aging world of today, more attentions are grabbed towards studies on elderly. New facilities and technologies are emerged to serve to the elderly, maketheir life easier, better and more useful. Having participated in a study on thequality of life of the elderly in Europe, it was aimed to run a similar project toresearch the quality of life of the elderly in a Non-EU country. This was donethrough the research questions “What is the quality of life for them?” and “Howa designer, focused on service design, can improve their quality of life?”The knowledge for the study was obtained from fields Quality of Life of ElderlyPeople, Service Design, Service Design Process, and Qualitative Research. As thekey country for this study, Iran was chosen. Study on the target group in thiscountry was done through Cultural Probes and in analyzing the probes, Processfor Empathy in Design was used. To visualize the results of the target group study,Affinity Diagrams and Personas were drawn.The result was designing a service for the target group, which is presented byConcept Scenario, Storyboards, System Maps and Blueprints. In this concept,called “Virtual Family”, the personas are encouraged to be members of a networkwhich is supported by an organization/community in terms of health, social life,leisure activities and educational programs. This network is forming a virtualfamily regarding the traditional values and ethics which are important for thisage group. Additionally it supports them with entertainment and educationalprograms. Later on, the service concept was evaluated by a number of people inthe same age and social group of the target group. Evaluators found the conceptan excellent complement for mentioned target group who are on the verge oflosing their family and social structure, but the organizational system of the contextcountry should be studied to know if it is planning is practical in that context.

Made available in DSpace on 2015-04-11T13:41:25Z (GMT). No. of bitstreams: 1 Dissertacao Final Erika Almeida.pdf: 704330 bytes, checksum: ae54e1f47e0111c00993b46699defb34 (MD5) Previous issue date: 2008-01-30 / FAPEAM - Fundação de Amparo à Pesquisa do Estado do Amazonas / One searched to analyze the conditions of life and work of aged inhabitants of the south zone of Manaus. The study had a quantitative and qualitative boarding as methodology, using form application of interviews with 36 aged ones that frequently attend the CAIMI (Best Age Full Assistance Center).The research points that the majority of them is inserted in informal works, without assurance of social welfare and health service. In addition to it, relating to life conditions of these aged ones, is verified that the same ones are found in a poverty situation, low education level, the condition of the domicile is unsatisfactory for their necessities, which inhabit with relatives and people who became part of the aged family, that in fact are the ones who inhabits with the aged ones, depending, many times, of the pension of these aged ones and the income of their work also. In this manner, we can assume that the conditions of life of the interviewed ones are in accordance with its conditions of work, being the same one in state of poverty, being this main segment the responsible one for the sustenance of the family, either through the pension or income of his work. In this manner, we verify that the Social Politics established in a society centered in the work aiming at the right to the citizenship, are weakened front to the destabilization of the work market and omission by the state and society to assure this right. / Buscou-se analisar as condições de vida e trabalho de idosos moradores da zona sul de Manaus. O estudo teve como metodologia uma abordagem qualitativa/ quantitativa, utilizando-se aplicação de formulários de entrevistas junto aos 36 idosos que freqüentam assiduamente o CAIMI (Centro de Atendimento Integral à Melhor Idade). A pesquisa aponta que a maioria deles está inserido em trabalhos informais, sem que seja assegurados a previdência social e serviço de saúde. Ademais, em relação as condições de vida desses idosos, é verificado que os mesmos se encontram em uma situação precarizada, possuem baixa escolarização, a condição do domicílio (habitação) é insatisfatória para as suas necessidades, os quais residem com familiares e agregados, que na verdade são eles quem residem com os idosos, dependendo, muitas vezes, da aposentadoria desses idosos e ainda da renda de seu trabalho. Desse modo, podemos sinalizar que as condições de vida dos entrevistados estão de acordo com suas condições de trabalho, estando a mesma precarizada, sendo esse segmento o principal responsável pelo sustento de sua família, seja através da aposentadoria ou do seu trabalho. Dessa forma, verificamos que as Políticas Sociais fundadas numa sociedade centrada no trabalho, visando o direito à cidadania, ficam fragilizadas frente à desestruturação do mercado de trabalho e do não envolvimento do Estado e sociedade para assegurar esse direito.