Why does the Good News of the Gospel find greater response in some areas of the world than it does in other areas - even where there is a fairly close relationship geographically and culturally? This is one of the problems that the evangelical church is facing in some areas of Ecuador today. After many years of labor in some areas there has been little fruit, while in others there has been an abundant harvest - even to the amazement of some of the missionaries involved. It is the purpose of this project and report to investigate this paradox to see if any light may be thrown upon the problem. Thus it is hoped to further the understanding of those who are so deeply concerned after so many years of toil.