Mit der COVID-19-Pandemie erlebte das Geschäftsmodell des Quick-Commerce, das auf schnelle Lebensmittellieferungen setzt, einen regelrechten Boom. Heute hat sich der Markt weitgehend konsolidiert, und die verbleibenden Anbieter kämp-fen mit der geringen Profitabilität des Geschäfts. Vor diesem Hintergrund unter-sucht die vorliegende Arbeit, ob die Zahlungsbereitschaft der Konsumenten eine Preiserhöhung zulässt und welche Zielgruppen besonders attraktiv sind. Zu die-sem Zweck wurden eine Online-Umfrage und eine Preiserhebung durchgeführt. Die Ergebnisse deuten darauf hin, dass die Liefergeschwindigkeit, die Bedarfssitu-ation und der Warenkorbwert entscheidende Faktoren für die Zahlungsbereit-schaft sind. Darüber hinaus scheint ein Zusammenhang zwischen der Zahlungsbe-reitschaft und Merkmalen wie Alter, Haushaltsgröße und Wohnort zu bestehen. Jedoch übersteigt der aktuelle Marktpreis bei einem Großteil der Befragten bereits die individuelle Zahlungsbereitschaft. Die Ergebnisse liefern wichtige Erkenntnisse für die Praxis und beleuchten ein bisher wenig erforschtes Themenfeld.:1. Einleitung 2. Theorie und Forschungsstand 2.1. Online-Lebensmittelhandel 2.2. Quick-Commerce 2.3. Zahlungsbereitschaft 2.3.1. Theoretische Grundlagen 2.3.2. Methoden zur Messung individueller Zahlungsbereitschaften 2.3.3. Zahlungsbereitschaft im Online-Lebensmittelhandel 2.4. Hypothesenentwicklung 3. Erhebung von Zahlungsbereitschaften 3.1. Methode 3.1.1. Untersuchungsdesign 3.1.2. Operationalisierung 3.1.3. Fragebogenentwicklung 3.1.4. Stichprobe und Datenerhebung 3.1.5. Datenaufbereitung 3.1.6. Datenanalyse 3.2. Ergebnisse 3.2.1. Beschreibung der Stichprobe 3.2.2. Überprüfung der Hypothesen 3.2.3. Weiterführende Analysen 4. Erhebung aktueller Marktpreise 4.1. Methode 4.1.1. Produktpreise 4.1.2. Liefergebühren 4.2. Ergebnisse 4.2.1. Produktpreise 4.2.2. Liefergebühren 4.2.3. Gesamtpreis 5. Diskussion 5.1. Interpretation der Ergebnisse 5.2. Limitationen 5.3. Praktische Implikationen / The COVID-19 pandemic led to a significant boom in the business model of quick commerce, which focuses on fast grocery deliveries. Today, the market has largely consolidated, and the remaining providers are struggling with the low profitability of the business. Against this background, this study investigates whether con-sumers' willingness to pay allows for a price increase and which target groups are particularly attractive. For this purpose, an online survey and a price analysis were conducted. The results indicate that delivery speed, the urgency of need, and the shopping basket value are key factors influencing willingness to pay. Additionally, there appears to be a correlation between willingness to pay and characteristics such as age, household size, and place of residence. However, the current market price already exceeds the individual willingness to pay for the majority of respond-ents. The findings provide valuable insights for practical application and shed light on a relatively under-researched field.:1. Einleitung 2. Theorie und Forschungsstand 2.1. Online-Lebensmittelhandel 2.2. Quick-Commerce 2.3. Zahlungsbereitschaft 2.3.1. Theoretische Grundlagen 2.3.2. Methoden zur Messung individueller Zahlungsbereitschaften 2.3.3. Zahlungsbereitschaft im Online-Lebensmittelhandel 2.4. Hypothesenentwicklung 3. Erhebung von Zahlungsbereitschaften 3.1. Methode 3.1.1. Untersuchungsdesign 3.1.2. Operationalisierung 3.1.3. Fragebogenentwicklung 3.1.4. Stichprobe und Datenerhebung 3.1.5. Datenaufbereitung 3.1.6. Datenanalyse 3.2. Ergebnisse 3.2.1. Beschreibung der Stichprobe 3.2.2. Überprüfung der Hypothesen 3.2.3. Weiterführende Analysen 4. Erhebung aktueller Marktpreise 4.1. Methode 4.1.1. Produktpreise 4.1.2. Liefergebühren 4.2. Ergebnisse 4.2.1. Produktpreise 4.2.2. Liefergebühren 4.2.3. Gesamtpreis 5. Diskussion 5.1. Interpretation der Ergebnisse 5.2. Limitationen 5.3. Praktische Implikationen

Title: Conditions for executing a q-fulfillment process from the warehouse of a retailer of consumables - Based on a case study at Staples. Context: Changing customer expectations, increasing GDP per capita and urbanization drives the development of quicker e-fulfillment. Research shows that customers are more likely to complete their purchase and buy more often if the retailer has fast delivery options, like same-day delivery. No literature was found describing how warehouse activities of e-commerce retailers should be adjusted to be able to deliver to the customer within an hour.  Purpose: The study aims to fill the identified research gap by establishing conditions for a retailer of consumables to execute a q-fulfillment process from a warehouse. Economic consequences of the established conditions are also aimed to be clarified. Lastly the study explores under which conditions the case company, Staples, can execute a q-fulfillment process in their automated warehouse. Questions at issue:  Under which conditions can an e-commerce retailer of consumables execute a q-fulfillment process in a warehouse?How are a retailer’s costs affected by applying the established conditions for executing a q-fulfillment process?Under which conditions can Staples execute a q-fulfillment process in their automated warehouse?Methodology: The study took an objective ontological approach, and epistemological and axiological assumptions were made. The research philosophy was positivistic, and a deductive approach was taken. The methodological choice was qualitative, and a case study was made together with the case company, Staples. All of these methodological choices esteemed by the authors as best suited for this explorative research. The sample selection was a mixture between a purposive and a convenience sampling, since it fitted the study, and the case company was located close to the authors. The theoretical chapters contain document secondary data, while the empirical chapters contain primary data in terms of one-to-one interviews. The data analysis consists of a circular flowchart and pattern matching to analyze the gathered data. The study achieved reliability since it was not affected by random deviations, and replicability because it was sufficiently detailed. It is valid since it was generalizable and the expected casual relationships among the variables were true. Ethical considerations were kept in mind throughout the entire study and the authors collaborated well.  Results: The authors found 20 conditions for a retailer of consumables to fulfill to be able to execute a q-fulfillment process, and 21 conditions for Staples to fulfill. Many similarities were found between the two research questions and only one condition differed. The authors also found that some of the conditions drive more costs than others and that the retailer by themselves has to decide which conditions are applicable to their individual process.  Keywords: E-commerce, Q-commerce, Quick-commerce, Quick order fulfillment, Q-fulfillment & Inventory management.