by Charles Chun Chan Wong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / TABLE OF CONTENTS --- p.ii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / Chapter I. --- BACKGROUND --- p.1 / Foreword --- p.1 / The Modern-day Electronics Industry and the IC Industry --- p.2 / The Semiconductor IC Industry in Asia --- p.5 / RCL Semiconductors Ltd. and the Scope of the Report --- p.6 / Chapter II. --- RELATED LITERATURE --- p.7 / Critique --- p.7 / Periodicals --- p.7 / Report --- p.12 / Thesis --- p.17 / Bibliography --- p.19 / Books --- p.19 / Periodicals --- p.19 / Report --- p.21 / Thesis --- p.21 / Chapter III. --- METHODOLOGY --- p.22 / Research Design --- p.22 / Primary Research --- p.22 / Data collection method --- p.22 / Sampling --- p.23 / Secondary Research --- p.23 / Data collection method --- p.23 / Analysis --- p.23 / Chapter IV. --- FINDINGS --- p.25 / "RCL, the Company" --- p.25 / Background of RCL --- p.25 / Founding of RCL --- p.25 / The Chinese Connection --- p.27 / RCL's Current Status --- p.28 / RCL's Products --- p.29 / RCL's Customer Profile --- p.29 / RCL's Market Profile --- p.31 / Market Conditions for the Semiconductor IC Industry in General --- p.31 / Market Conditions for the Semiconductor IC Industry in Hong Kong --- p.32 / Market Size and Share --- p.33 / RCL's Competition --- p.33 / RCL's Immediate Competitors --- p.33 / Japan --- p.33 / Korea --- p.35 / Taiwan --- p.35 / Hong Kong --- p.36 / Hua Ko Electronics Inc --- p.36 / Vitelic(HK)Ltd --- p.37 / RCL's Potential Competitors --- p.37 / China (The People's Republic of China) --- p.37 / Singapore --- p.38 / ASEAN countries --- p.38 / Chapter V. --- SUMMARY AND IMPLICATIONS --- p.39 / Summary --- p.39 / Industry Attractiveness --- p.39 / RCL's Competitive Advantages --- p.40 / "RCL's ""China Card""" --- p.40 / RCL's Technological Edge over Hua Ko --- p.40 / RCL's Constraints --- p.41 / External Factors --- p.41 / Investment Environment --- p.41 / Low-end Competition --- p.41 / Internal Factors --- p.41 / Implications --- p.42 / Short Term Strategies for RCL --- p.42 / Short Term Overall Strategy --- p.42 / Short Term Competitive Strategy: Externally Focused --- p.43 / Short Term Tactics: Internally Focused on Company's Organization --- p.43 / Long Term Strategy for RCL --- p.43 / Long Term Overall Strategy --- p.43 / Long Term Competitive Strategy --- p.44 / Conclusions --- p.44 / APPENDIX --- p.47 / Chapter I. --- SURVEY QUESTIONNAIRES FOR RCL'S MANAGEMENT --- p.47 / Chapter II. --- SURVEY QUESTIONNAIRES FOR RCL'S CUSTOMERS --- p.56 / Chapter III. --- SURVEY QUESTIONNAIRES FOR SEMICONDUCTOR INDUSTRY EXPERTS --- p.64 / Chapter IV. --- KENICHI OHMAE'S BUSINESS PORTFOLIO MATRIX --- p.73 / Chapter V. --- MICHAEL E. PROTER'S GENERIC STRATEGIES --- p.74 / Chapter VI. --- MICHAEL E. PROTER'S ELEMENTS OF INDUSTRY STRUCTURE --- p.74