<p>Cilj rada jeste, da se istraže frekventni simboli u već<br />objavljenim zbirkama romskog usmenog<br />stvarala&scaron;tva, kao i na novosakupljenom stvarala&scaron;tvu<br />sa teritorije AP Vojvodine koji imaju odreĎeno<br />značenje i ulogu u kulturnom miljeu Roma.<br />Analizom simbola, poku&scaron;aćemo da sagledamo sliku<br />sveta oblikovanu u ovoj poeziji kao i njeno<br />značenje.<br />Istraživanje koje smo sproveli, pokazalo je da bića,<br />pojave, pojmovi, odlike sveta i čoveka pored<br />osnovnog, mogu imati simboličko značenje, a na<br />njima se zasniva osobeno viĎenje sveta. Simboličku<br />vrednost imaju pojave vezane za čovekov život i<br />njegov opstanak, kao i čovekovo telo, biljke,<br />životinje i apstrakni predmeti. Pritom pre možemo<br />govoriti o mogućim simboličkim značenjima nego o<br />&rdquo;pravim&rdquo; simbolima. Ova značenja su, po pravilu,<br />ambivalentna, ista pojava ili biće mogu imati<br />pozitivno i negativno značenje. Simbolička značenja<br />u romskoj tradicionalnoj kulturi počivaju na<br />temeljnom vrednosnom sistemu kulture, ali<br />uglavnom nisu su&scaron;tinski različita od onih koja se<br />formiraju u drugim tradicionalnim kulturama.</p>

Background: It is proven difficult to provide evidence for the financial benefit of marketing operations within firms and marketing is the last organizational function to achieve an adopted quantitative method to track and measure its effectiveness. As a result, demands for marketing to provide accountability for its inputs toward firm performance have increased over the past decade and there are an increasing amount of methods looking to measure its contributions.   Problem: Small businesses need to invest financial resources in marketing in order to increase their market share and sales. However, marketing’s value to the firm as an organizational function often goes undervalued. Additionally, small businesses commonly lack the marketing experience and knowledge required in order to make more profitable marketing investment decisions.   Purpose: The purpose of the thesis is to research how much marketing investment influences the profit/sales effectiveness of small business within the clothing sector in Sweden.   Method: The study was conducted using a quantitative research method, through the analysis of 23 small businesses in clothes retailing industry located in Sweden. The data was collected through the firms’ annual reports and telephone surveys with firm managers. This information was processed using a relevant marketing effectiveness model in combination with regression and correlation analyses. Empirical findings were analyzed using theories relevant to pursuing the purpose.   Conclusion: Based on the findings the study concludes that there is evidence for a positive relationship between a firm's marketing investments and sales, as well as between the effectiveness of its marketing activities and it’s incremental revenue. This provides evidence for marketing investments contributing to the economic effectiveness of the firm and that the firms marketing effectiveness contributes to overall financial growth

<p>Proces tranzicije i projekti modernizacije u<br />većini postsocijalističkih dru&scaron;tava u Evropi,<br />samim tim i na Balkanu, realizovani su u formi<br />deformisane imitativne modernizacije ili<br />kontramodernizacije. Romi su i dalje<br />periferija, ali ovoga puta Evropske unije. Pred<br />njima je neizvesna budućnost u liku alternativa:<br />perspektiva postmodernog totalitarizma sa<br />tehnokratskom diktaturom, ili formiranje<br />čovečanstva kao zajednice ravnopravnih<br />građana i naroda u duhu modela socijaldemokratske<br />globalizacije sveta sa respektom<br />bogatstva kulturnih različitosti sveta, sa<br />globalizacijom razumevanja i solidarnosti među<br />narodima Dakle, i na nama savremenicima je<br />velika odgovornost kakav će oblik, lik i su&scaron;tinu<br />imati budućnost čovečanstva &ndash; da li će se ono<br />razvijati u ključu humanizacije dru&scaron;tva i<br />emancipacije čoveka, ili pak novih oblika<br />socijalnog, političkog i kulturnog porobljavanja.<br />Upravo iz tog razloga, izučavanje specifičnosti<br />stvarala&scaron;tva Roma u kontekstu evropskog<br />sistema kulturnih vrednosti ima veliki značaj.<br />U savremenom svetu, Romi kao etnička grupa<br />sve če&scaron;će postaju predmet interesovanja<br />naučnih istraživanja. &bdquo;Simbolika likovne<br />umetnosti Roma i evropski sistem kulturnih<br />vrednosti&rdquo; pokazuje se u dana&scaron;nje vreme krajnje<br />interesantnom temom istraživanja, s obzirom na<br />njen teorijski i na praktični aspekt. Reč je o umetnostje u svojoj formalnosti dugo vremena<br />bivala mimikrijska, zahvaljujući simboličkoj<br />vrednosti njenih artefakata. Mi je<br />multidisciplinarnim uvidom sagledavamo u<br />obrisima. Likovna umetnost Roma ima svoj<br />korpus koji je dugo bio zatočen u nacionalnim<br />predstavama izbegavajući oznaku romski.<br />Identitet Roma, kao i njihov imidž u Srbiji i<br />Evropi, sveden je na ovu marginalizovanu<br />dimenziju kulture, a kulturna tradicija Roma<br />podvrgnuta je IRONIZACIJI I<br />VULGARIZACIJI od strane većinske i drugih<br />manjinskih zajednica. Romska kultura,<br />artefakti, umetnici formalno su nevidljivi i<br />nemaju prepoznatljivost u dru&scaron;tvu. Ovaj rad je<br />doprinos osvetljavanju aspekta valorizacije<br />romskog kulturnog korpusa.</p> / <p>Transition processes and modernization projects<br />in most post-socialist societies in Europe,<br />including Balcans, have been realized in the<br />form of deformed imitative modernization or<br />counter-modernization. Roma people are still at<br />periphery, but this time at the periphery of<br />European Union. They are facing uncertain<br />future, with alternatives of postmodern<br />totalitarianism with technocratic dictature, or<br />humanity as community of equal citizens and<br />ethnic groups in the spirit of social-democratic<br />globalization, with respect for cultural<br />differences and understanding and solidarity<br />among nations. Contemporaries bear<br />responsibility for what form and essence the<br />future of humanity will have &ndash; whether it will<br />develop in the course of humanization of<br />society and emancipation of people, or its<br />develepment will be directed toward new forms<br />of social, political and cultural oppression.<br />Therefore, the researh of specificity of Roma&rsquo;s<br />creative work in the context of European system<br />of cultural values is of great importance.<br />In contemporary world, Roma people as ethnic<br />group are becoming the subject of scientific<br />research more and more frequently. &bdquo;Symbolics<br />of Roma&rsquo;s fine arts and European system of<br />cultural values&ldquo; turns out to be very interesting<br />topic for studying, considering its theoretical<br />and applied aspects. This thesis is<br />interdisciplinary study with both theoretical and<br />broader cultural relevance, for this topic yields<br />the possibility for the analysis and dialog of<br />different culturological value dimensions which<br />are built in centuries-long history of Europe.<br />Study deals with a &bdquo;specific illumination&ldquo; of<br />unlit aspects of Roma people and the field of<br />fine arts, their possible history, developmental<br />paths and actuality. Today, this issue is<br />significant for plenty of reasons, since this<br />problem is shadowed by many ephemeral studies which yielded modest results. This work<br />is based on scientific analytical-synthetic<br />paradigm. The main research problem addressed<br />in this study is the question: whether the<br />symbolics of Roma&rsquo;s fine arts exists in the<br />European system of cultural values, or whether<br />symbolics of Roma&rsquo;s art reflects in European<br />culture. Descriptive, hermetical and<br />comparative historical methods were used in the<br />study under the framework of synchronic and<br />diachronic approach. Because of the specificity<br />of the research subject, thought experiment was<br />used as well, as logical principle of aesthetical<br />analysis.<br />In this research, aesthetical discussion, evidence<br />of visible and invisible Roma&rsquo;s art has been<br />developed, as well as evidence of elements of<br />symbolics in the fine arts of Roma people in the<br />context of European system of cultural values.<br />Roma&rsquo;s fine art has been mimicric for a long<br />time, because of the symbolic value of its<br />artefacts. Using multidisciplinary approach, we<br />recognize its contours. Its corpus has been<br />detained in national notions, by avoiding label<br />Romani. Roma&rsquo;s identity, as well as their image<br />in Serbia and Europe, has been reduced to this<br />marginalized cultural dimension, and Roma&rsquo;s<br />cultural tradition has been exposed to<br />ironization and vulgarization by national<br />majority and other national minorities. Roma&rsquo;s<br />culture, artefacts, artists are formaly invisible<br />and unrecognized. This work contributes to<br />illumination and valorization of Roma&rsquo;s cultural<br />corpus.</p>

Secondary hardwood products manufacturers have been placing heavy emphasis on lumber yield improvements in recent years. More attention has been on lumber grade and cutting technology rather than cutting bill design. However, understanding the underlying physical phenomena of cutting bill requirements and yield is essential to improve lumber yield in rough mills. This understanding could also be helpful in constructing a novel lumber yield estimation model. The purpose of this study was to advance the understanding of the phenomena relating cutting bill requirements and yield. The scientific knowledge gained was used to describe and quantify the effect of part length, width, and quantity on yield. Based on this knowledge, a statistics based approach to the lumber yield estimation problem was undertaken. Rip-first rough mill simulation techniques and statistical methods were used to attain the study's goals. To facilitate the statistical analysis of the relationship of cutting bill requirements and lumber yield, a theoretical concept, called cutting bill part groups, was developed. Part groups are a standardized way to describe cutting bill requirements. All parts required by a cutting bill are clustered within 20 individual groups according to their size. Each group's midpoint is the representative part size for all parts falling within an individual group. These groups are made such that the error from clustering is minimized. This concept allowed a decrease in the number of possible factors to account for in the analysis of the cutting bill requirements - lumber yield relationship. Validation of the concept revealed that the average error due to clustering parts is 1.82 percent absolute yield. An orthogonal, 220-11 fractional factorial design of resolution V was then used to determine the contribution of different part sizes to lumber yield. All 20 part sizes and 113 of a total of 190 unique secondary interactions were found to be significant (a = 0.05) in explaining the variability in yield observed. Parameter estimates of the part sizes and the secondary interactions were then used to specify the average yield contribution of each variable. Parts with size 17.50 inches in length and 2.50 inches in width were found to contribute the most to higher yield. The positive effect on yield due to parts smaller than 17.50 by 2.50 inches is less pronounced because their quantity is relatively small in an average cutting bill. Parts with size 72.50 by 4.25 inches, on the other hand, had the most negative influence on high yield. However, as further analysis showed, not only the individual parts required by a cutting bill, but also their interaction determines yield. By adding a sufficiently large number of smaller parts to a cutting bill that requires large parts to be cut, high levels of yield can be achieved. A novel yield estimation model using linear least squares techniques was derived based on the data from the fractional factorial design. This model estimates expected yield based on part quantities required by a standardized cutting bill. The final model contained all 20 part groups and their 190 unique secondary interactions. The adjusted R2 for this model was found to be 0.94. The model estimated 450 of the 512 standardized cutting bills used for its derivation to within one percent absolute yield. Standardized cutting bills, whose yield level differs by more than two percent can thus be classified correctly in 88 percent of the cases. Standardized cutting bills whose part quantities were tested beyond the established framework, i.e. the settings used for the data derivation, were estimated with an average error of 2.19 percent absolute yield. Despite the error observed, the model ranked the cutting bills as to their yield level quite accurately. However, cutting bills from actual rough mill operations, which were well beyond the framework of the model, were found to have an average estimation error of 7.62 percent. Nonetheless, the model classified four out of five cutting bills correctly as to their ranking of the yield level achieved. The least squares estimation model thus is a helpful tool in ranking cutting bills for their expected yield level. Overall, the model performs well for standardized cutting bills, but more work is needed to make the model generally applicable for cutting bills whose requirements are beyond the framework established in this study. / Ph. D.

English Summary - Error Analysis of Czech Written Expression of the Romani Pupils in the 9th Grade of the Secondary Practical Schools Based on the Corpora ROMi Zuzanna Bedřichová ÚČJTK FFUK Prague 2014 The study is focused on practice of error making in written expressions of the Romani pupils in the 9th grade of Secondary practical schools (schools for children with special educational needs). Here 130 written school works of these pupils, which are available through the database ROMi (database of written and spoken accounts in Czech language of children and youth of Romani origin), have been analysed. The author offers innovative concept of new and elaborate scheme of error analysis, and qualitatively - quantitative analyses of the pupils' written accounts. Beside the qualitatively - quantitative analyses, the study outlines current situation of issues such as education of Romani children in the Czech language, the Romani ethnolect of Czech language, and spoken language as a source of stigmatisation. Furthermore, details about the ROMi database, 130 original written accounts in full length and practical proposals of compensation in the practice of error making are provided.