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Methods of experimentation in radio research, and correlates of effective radio advertisingPierce, Merle Scheffel, January 1958 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1958. / Typescript. Abstracted in Dissertation abstracts, v. 19 (1959) no. 10, p. 2687. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 75-79).
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