Thesis (M.A.). / Written for the Dept. of Art History and Communication Studies. Title from title page of PDF (viewed 2008/03/12). Includes bibliographical references.

Thesis (Ph.D.)--York University, 2006. Graduate Programme in Communication and Culture. / Typescript. Includes bibliographical references (leaves 364-375). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:NR29524

Thesis (D.A.)--Illinois State University, 1980. / Title from title page screen, viewed Mar. 3, 2005. Dissertation Committee: Glenn Grever (chair), Richard Dammers, John Heissler, Janice Neuleib, Dent Rhodes. Includes bibliographical references (leaves 131-138) and abstract. Also available in print.

Thesis (Ph. D.)--University of Wisconsin--Madison, 1972. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

No description available.

Thesis (M.S.)--Rochester Institute of Technology, 2008. / Typescript. Includes bibliographical references (leaves 57-65).

This study investigates the Zimbabwean women listeners of a gender-focused radio programme Nguva yevanhukadzi (Time for Women) to find out what meanings they take from the programme. Located within the broad theoretical framework of cultural studies and drawing on audience reception theories, the study focuses on the ways in which Shona-speaking women bring their understandings of their social roles, derived from their lived socio-cultural experiences of patriarchy, to their decoding of the text. The study was set in Harare’s high-density suburb of Mbare and used the qualitative research methods of individual and focus group interviews. The study was conducted against the backdrop of the signing of the Global Political Agreement (GPA) of September 2008, which ended the impasse among the warring political parties, ZANU PF, MDC-T and MDC and introduced a new era of collectively tackling socio-economic development, including redressing gender disparities through women’s empowerment. This study examines the factors shaping the audiences’ readings of the programme and seeks to establish whether the mass media has determining power on its audience in the reception of messages or if the audiences (women) have interpretive freedom. Using Hall’s (1980) Encoding/ Decoding model, the study examines the factors that influence the audiences’ choice in making preferred, negotiated or oppositional readings and the arguments they advance in line with those readings. While the interviews revealed that most of the female listeners “negotiated” the dominant encoded meanings, seeking their relevance to their varied situations and contexts (O’ Sullivan et al. 1994:152; Ang 1990: 159), of interest is the manner in which the women dealt with the discourse of patriarchy within the context of promoting women empowerment. The contestation between women empowerment and addressing patriarchy reflected the subverted notions of maintaining the status quo, while applauding the women’s commitment and ability to interrogate the practicality of issues under discussion and drawing lessons relevant to their day to day lives prior to making the preferred reading. As such, the study revealed that preferred readings are not always automated, but can be a result of intense interrogation among media audiences.

This research is located within media studies and draws on the Cultural Studies approach. It is an audience study, which uses the mixed methods of focus group discussions and an online survey to examine the importance of the use of Nigerian Pidgin as a broadcast language in investigating the rising popularity of Pidgin English radio in a multi-ethnic and multi-lingual Nigeria. The study focuses on Wazobia FM, a radio station in Lagos, and the first pidgin station in Nigeria. It seeks to determine whether the station’s audience engaged with the station’s programming based on its prioritisation of NigP and the linguistic identity it offers them. The study foregrounds the marginalised status of NigP within the politics of language in Nigeria. It traces the language’s evolution through popular and oppositional expressions in broadcasting and in music. It also seeks to establish the place of Pidgin English within the role that language plays in the formation of the Nigerian identity. This study thus adopts the ‘emic’ perspective, which underpins qualitative methodology, and views social life in terms of processes as opposed to static terms. The theoretical framework of this research revolves around culture, language and identity. Pertinent concepts in post-colonial studies, together with conceptual frameworks in Cultural Studies, such as popular culture, representation, hegemony and counter-culture have been used to make sense of the popularity of NigP radio stations.

Submitted in fulfillment of the requirements for the degree of Master of Management Sciences: Business Administration, Durban University of Technology, Durban, South Africa, 2017. / This qualitative study explored alternative revenue sources within and outside PBS radio stations that can be utilised to improve revenue generation at South African Broadcasting Corporation (SABC) Public Broadcasting Radio Stations (PBS). PBS radio relies heavily on traditional advertising revenue, sponsorships and TV licence fees, revenue sources are insufficient to sustain public broadcasting radio service in South Africa because funding from the South African Government is limited to specific projects. Public broadcasting radio services in South Africa have to provide content of public value while remaining competitive and profitable. The SABC is the sole owner of fifteen public broadcasting radio stations, making it one of the dominant media owners in South Africa. SABC owns all public broadcasting radio stations and has the highest audience penetration in South Africa which should translate into receiving the highest revenue share. However, this is not the case. Commercial radio stations earn a bigger percentage of the pie of advertising revenue although PBS radio stations command higher audience penetration. Semi-structured interviews were conducted with fifteen public broadcasting radio station managers and three senior public broadcasting managers to ascertain what alternative sources within and outside the radio station can help improve the revenue of the radio stations. The analysis of the data collected through interviews identified that there are a number of alternative sources which can assist in improving the revenue of the radio stations. It is therefore time that PBS Radio stations monetise their audience and not rely heavily on traditional advertising revenue. Six important alternative revenue sources are identified as follows: • Radio station events and outside broadcasts: Revenue generation potential is immense with opportunities for gate-takings, sponsorship and advertising or promotional revenues. • Broadcast syndication and sale of content: Original programming content and popular music genre playlists are sought after by the public or other entities that are prepared to pay for the content. • Radio Station Websites: Opportunities to generate revenue by marketing website opportunities to the public and advertisers. • Merchandising: Radio audiences like to own radio station branded merchandising like t-shirts, caps and jackets which can be made available at radio stations and retail stores for the public to purchase. • Cellular or mobile phones: Mobile phones provide an interactive element to radio campaign advertisements, competitions, and promotions, which should be monetised as an extension to advertisers‟ radio campaigns. • Social Media Platforms: Radio campaigns are extended to social media platforms like Facebook, LinkedIn, Instagram, Pinterest and Twitter to target a larger audience. / M

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2018-08-22T12:16:55Z No. of bitstreams: 1 Joseílda do Nascimento Bezerra.pdf: 1137100 bytes, checksum: 57c096979cfb48f6814b8b488d2ac2e0 (MD5) / Made available in DSpace on 2018-08-22T12:16:55Z (GMT). No. of bitstreams: 1 Joseílda do Nascimento Bezerra.pdf: 1137100 bytes, checksum: 57c096979cfb48f6814b8b488d2ac2e0 (MD5) Previous issue date: 2018-04-27 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The Radio Program has followed the lives of all the people in our country for decades. Especially in places where, at present, digital technologies take place gradually in the daily lives of the elderly, radio continues to be the way people get information, have their entertainment in it, occupy their ears at last, while they are busy with other activities. At this threshold of the 21st century, with the elderly segment experiencing the privilege of longevity, and aspiring to a more active participation in society, a question arises: Will a radio program manage to move the elderly to a more active participation by interacting with your presenter / speaker? Or: Would the elderly participate in a collaborative way with a radio-media directly addressed to those of their age group? It is a qualitative, descriptive-explanatory study, whose answers to the open questions made to the elderly were analyzed according to the interactionist-gerontological approach. The general objective is to describe and evaluate the subjective / social effects / resonances, a proposal involving the production, and the weekly broadcast of a radio program for the elderly, where they have the opportunity to speak out, raising questions and receiving the answers, through their direct participation, in real time. Specific objectives: (i) Introduce the conceptual discussion of media education for aging through radio; (ii) To verify, in the programming offered by the radio, how the production of the most critical and / or more participative content (polemics) is produced, precisely to recover those who say the most about the needs of the elderly; (iii) Explain how programming can promote the participation of the elderly, leading them to be co-producers of the radio program; (iv) To make it more objectively possible for elderly radio listeners to receive answers to their questions about the problematic they are experiencing, including by intensifying intergenerational dialogue in their homes. It was concluded that the elderly, when given the opportunity to present themselves live on a radio program: (i) they receive answers to their questions about the problematic they experience, increasing sociability, intergenerational dialogue; (ii) they began to collaborate pari passu for the construction of specific radio programming, becoming as co-producers in providing ideas for topics to be discussed, gaining, and enthusiasm for the new practice practiced voluntarily; (iii) by this way, these elderly reinforce their socialization, their social emancipation by empowering their autonomy, promoting, in short, the citizenship of these elderly, through these socio-cultural practices of media interaction / O Programa de Rádio acompanhou a vida de todas as pessoas em nosso país, durante décadas. Especialmente em lugares onde, no presente, as tecnologias digitais acontecem de forma gradativa no cotidiano dos idosos, o rádio continua a ser a forma de as pessoas receberem, prontamente, informações, terem nele seu entretenimento, ocuparem seus ouvidos enfim, enquanto continuam ocupados com outras atividades. Neste limiar do século XXI, com o segmento idoso vivenciando o privilégio da longevidade, e aspirando a uma participação mais ativa na sociedade, uma pergunta se coloca: Será que um programa de rádio conseguiria mover os idosos para uma participação mais ativa, ao interagirem com seu apresentador/locutor? Ou: Participariam os idosos de forma colaborativa com uma mídia-rádio diretamente dirigida àqueles de sua faixa etária? Trata-se de um estudo qualitativo, descritivo-explicativo, cujas respostas às questões abertas feitas aos idosos foram analisadas segundo a abordagem interacionista-gerontológica. São Objetivos Gerais: (i) Descrever e avaliar os efeitos/ressonâncias, de ordem subjetivo-social, obtidos por meio da idealização de uma proposta de produção e veiculação semanal de um programa de rádio, destinado ao segmento idoso; (ii) Possibilitar a participação do ouvinte-idoso de modo direto e em tempo real, a fim de interagir com o programa radiofônico e receber resposta às suas dúvidas. São Objetivos Específicos: (i) Introduzir a discussão conceitual da educação midiática para o envelhecimento, por meio de rádio, discutindo seus efeitos em uma comunidade; (ii) Explicitar como a programação radiofônica pode promover a discussão e participação dos ouvintes idosos, conduzindo-os a serem como co-produtores de um programa de rádio; (iii)Propiciar que os ouvintes idosos da rádio possam receber respostas às suas indagações sobre as problemáticas que vivenciam, recrudescendo o diálogo intergeracional. Concluiu-se que os idosos, ao terem a oportunidade de se manifestarem ao vivo em um programa de rádio: (i) recebem respostas às suas indagações sobre a problemática que vivenciam, incrementando a sociabilidade, o diálogo intergeracional; (ii) eles passaram a colaborar pari passu para a construção da programação da rádio específica, tornando-se como que co-produtores ao fornecerem ideias para tópicos a serem discutidos, ganhando, entusiasmo pela nova prática exercida voluntariamente; (iii) por essa via, esses idosos reforçam sua socialização, sua emancipação social ao potencializar sua autonomia, promovendo-se, em suma, a cidadania desses idosos, por meio destas práticas socioculturais de interação midiática