by Chiu Kwok-Yee, Louie Hon-Kuen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves [97-98]). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / LIST OF TABLES --- p.v / LIST OF FIGURES --- p.vii / ACKNOWLEDGMENTS --- p.viii / CHAPTER / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Reason for Study --- p.1 / Chapter 1.2 --- An Overview of the Local Market --- p.2 / Chapter 1.2.1 --- Market Size and Growth --- p.4 / Chapter 1.2.2 --- Market Competitors --- p.6 / Chapter 1.2.3 --- Strategies --- p.8 / Chapter 1.2.3.1 --- Low Price Strategy --- p.3 / Chapter 1.2.3.2 --- Service Differentiation Strategy --- p.9 / Chapter 1.2.3.3 --- Market Development Strategy --- p.11 / Chapter 1.3 --- Research Objectives --- p.13 / Chapter 1.3.1 --- Decision Problems --- p.13 / Chapter 1.3.2 --- Research Problems --- p.13 / Chapter 1.3.3 --- Research Objectives --- p.14 / Chapter 2. --- LITERATURE REVIEW --- p.15 / Chapter 2.1 --- Definition --- p.15 / Chapter 2.2 --- Segmentation Options --- p.15 / Chapter 2.3 --- Advantages of Market Segmentation --- p.17 / Chapter 2.4 --- Prerequisites for a Segmentation Scheme --- p.18 / Chapter 2.5 --- Segmentation Bases --- p.20 / Chapter 2.5.1 --- Geographic Segmentation --- p.20 / Chapter 2.5.2 --- Demographic Segmentation --- p.20 / Chapter 2.5.3 --- Psychographic Segmentation --- p.21 / Chapter 2.5.4 --- Behaviouristic Segmentation --- p.24 / Chapter 3. --- RESEARCH METHODOLOGY --- p.27 / Chapter 3.1 --- Research Design --- p.27 / Chapter 3.2 --- Sampling --- p.27 / Chapter 3.3 --- Data Collection --- p.28 / Chapter 4. --- LIMITATIONS --- p.30 / Chapter 5. --- IDENTIFICATION OF MARKET SEGMENTS FOR PSYCHOGRAPHIC AND BENEFIT SEGMENTATION --- p.32 / Chapter 5.1 --- Psychographic Segmentation --- p.32 / Chapter 5.1.1 --- Factor Analysis --- p.32 / Chapter 5.1.2 --- Cluster Analysis --- p.38 / Chapter 5.2 --- Benefit Segmentation --- p.41 / Chapter 5.2.1 --- Factor Analysis --- p.42 / Chapter 5.2.2 --- Cluster Analysis --- p.45 / Chapter 6. --- INTERPRETATION AND PROFILING OF MARKET SEGMENTS --- p.47 / Chapter 6.1 --- Demographic Segmentation Analysis --- p.47 / Chapter 6.2 --- Usage Segmentation Analysis --- p.52 / Chapter 6.2.1 --- Demographic Profile --- p.52 / Chapter 6.2.2 --- Psychographic Profile --- p.55 / Chapter 6.2.3 --- Media Preference and Product Usage Profile --- p.56 / Chapter 6.2.4 --- Benefit Profile --- p.56 / Chapter 6.2.5 --- Service-Needs Profile --- p.58 / Chapter 6.3 --- Psychographic Segmentation Analysis --- p.61 / Chapter 6.3.1 --- Interpretation of Segments --- p.61 / Chapter 6.3.2 --- Media Preference and Product Usage Profile --- p.69 / Chapter 6.3.3 --- Benefit Profile --- p.71 / Chapter 6.3.4 --- Service-Needs Profile --- p.72 / Chapter 6.4 --- Benefit Segmentation Analysis --- p.76 / Chapter 6.4.1 --- Interpretation of Segments --- p.76 / Chapter 6.4.2 --- Psychographic Profile --- p.81 / Chapter 6.4.3 --- Media Preference and Product Usage Profile --- p.82 / Chapter 6.4.4 --- Service-Needs Profile --- p.83 / Chapter 7. --- IMPLICATIONS FOR MARKETING STRATEGIES --- p.86 / Chapter 7.1 --- Discussion --- p.86 / Chapter 7.1.1 --- General Demographics of Pager Users --- p.86 / Chapter 7.1.2 --- Services Needed by Pager Users --- p.87 / Chapter 7.1.3 --- An Evaluation of the Four Segmentation Bases Usedin the Study --- p.88 / Chapter 7.1.4 --- Similar Segments Identified by Both Usage and Benefit Segmentation --- p.90 / Chapter 7.2 --- Implications for Marketing Strategy --- p.92 / Chapter 7.2.1 --- Target Market --- p.92 / Chapter 7.2.2 --- Product Strategy --- p.92 / Chapter 7.2.3 --- Price Strategy --- p.93 / Chapter 7.2.4 --- Promotional Strategy --- p.94 / Chapter 7.2.5 --- Distribution Strategy --- p.94 / Chapter 8. --- CONCLUSION --- p.95 / BIBLIOGRAPHY / APPENDICES / APPENDIX A Questionnaire (English Version) / APPENDIX B Questionnaire (Chinese Version) / APPENDIX C List of AIO Questions / APPENDIX D Varimax Rotated Component Analysis Factor Matrix / APPENDIX E Psychographic Profile of the Two Usage Segments / APPENDIX F Psychographic Profile of the Six Psychographic Segments / APPENDIX G Demographic Profile of the Six Psychographic Segments / APPENDIX H Demographic Profile of the Two Benefit Segments / APPENDIX I Psychographic Profile of the Two Benefit Segments

This thesis presents a framework for a platform that integrates various infrastructural services and facilities in an automated manner to improve and coordinate the processes of medical emergency response system (MERS). It aims to improve the quality of healthcare system infrastructure by improving the quality of service of MERS. Presently the processes of MERS and their coordination are semi-automated, which adds to the complication of service availability and information exchange among participating systems, thereby affecting the MERS' quality of service adversely. An integrated platform for the coordination of MERS processes can help improve its quality of service and ensure better control of data and process flow. The improvements to the MERS service quality can significantly contribute to the improvement of the quality of healthcare infrastructure. The integrated platform framework presented here resolves the problems of data flow and process coordination to achieve the desired goal. / by Nabarum Chakrabarty. / Thesis (M.S.C.S.)--Florida Atlantic University, 2010. / Includes bibliography. / Electronic reproduction. Boca Raton, Fla., 2010. Mode of access: World Wide Web.

Yu Yat-Wah. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / LIST OF FIGURES --- p.vi / ACKNOWLEDGEMENTS --- p.vii / CHAPTER / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 2. --- MARKETING IMAGE STUDY FOR TELECOM PAGING LIMITED --- p.3 / Market Situation of the Paging Industry --- p.3 / Marketing Strategy --- p.6 / The Target Company - Telecom Paging Ltd --- p.11 / Research Objective --- p.12 / Chapter 3. --- LITERATURE REVIEW --- p.13 / Chapter 4. --- RESEARCH METHODOLOGY --- p.19 / Exploratory Study --- p.19 / Descriptive Research --- p.20 / Chapter 5. --- LIMITATIONS --- p.24 / Chapter 6. --- RESULTS --- p.26 / Demographic Characteristics of the Respondents --- p.26 / Media Through Which Respondents Became Aware of Telecom Paging and New World Paging --- p.29 / Top of Mind Paging Companies --- p.31 / Mean Score of Each Attribute --- p.32 / Mean Importance of Each Attribute --- p.35 / Chapter 7. --- IMAGE GAP ANALYSIS --- p.37 / Telecom's Image versus New World's Image --- p.40 / Actual Image versus Perceived Image --- p.44 / Chapter 8. --- RECOMMENDED MARKETING STRATEGY FOR TELECOM PAGING LIMITED --- p.49 / Chapter 9. --- CONCLUSION --- p.56 / BIBLIOGRAPHY --- p.58 / APPENDICES --- p.60

Thesis (M.B.A.)--University of Hong Kong, 1998. / Includes bibliographical references (leaf 86-88).

Thesis (M.B.A.)--University of Hong Kong, 1992.

published_or_final_version / Business Administration / Master / Master of Business Administration