Abstract It¡¦s a radio revolution, Has always been absolute leadership - the China Broadcasting and the traffic professional radio stations, beginning at the third quarter of 2009. For the first time, they stand behind the BEST RADIO (Taipei best 98.9, Taichung best radio 90.3, Hualien best 93.5) according AC Nielsen survey of audio-visual, listening to the population and total listening time is also lagging behind. The writer Study on the long-term observation of engaged in full-time research and development of broadcasting, This made observation of visions and recommendations. Researches have shown, being able to follow the rules of Format radio, at the time of operation, step by step without hesitation, the commercially successful is not too difficult. However, we also feel to, AC Format broadcasting company will program production simplified for digital system, is from which lost some human nature, deny audience self-control of rights. And changed artist characteristics. Broadcasting company decided has social of collective interest and collective hobby. Format radio told audience to listening to of is what, and what they should like. This is worth discussion of issues.

Due to the fact that communication technologies are abruptly changing, and also that the restrictions of broadcasting (channel) industry have been gradually released, regionally AM radio stations are confronting with challenges coming from internal and external environments. Under such a situation of high competitions in media industry, regionally private radio stations are eager to understand their existence values and future development potentials, and which are also the issues that the scholars are intending to investigate. Based on the point of view of business operation, this study is to investigate the mutual relationships among three constructs, including ¡§the listening needs and motives of the community audiences¡¨, ¡§the existence necessity of regional AM radio stations¡¨ and ¡§the interaction effectiveness between radio station and the community public¡¨. Furthermore, this study also investigates the possible influences of the interaction effectiveness (between radio station and the community public) on the business operation of radio station. Through the investigations performed, the existence and development values of radio stations can be then verified. Besides, it is also expected that the operational performance of radio station can be further improved through paying much attention to the interaction effectiveness of being with the community public. The investigation is performed through the questionnaire method, by which the sampling body is regarding the adult audiences of regional AM radio stations in big Tainan area. The number of effective questionnaire is 259. According to the result of statistical analysis conducted, it is found that the audiences still positively evaluate the existence and development of regional AM radio station; and this shows that the audiences still highly are expecting the existence and further development of regional AM radio station. According to the research results, five suggestions are proposed to the regionally AM radio stations, including: (1) make the radio station operation to be more professional, to increase the competence (2) brand-making and market-positioning, to let the audiences to be loyal to these channels (3) adopting the program segmentation, to use the right person, the right time, the right contents (4) periodically holding some activities, to build up the emotion with the audiences (5) linking with the local resources, to build up the local styles. Besides, it is concluded that, at this moment, the strategic ambition and execution capability of the chief conductor of the radio station are the key factors for the success of business operation; and it won¡¦t produce the performance improvement by only talking without further execution.

Thesis (M.S.)--University of Wisconsin--Madison, 1967. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Thesis (Ph. D.)--University of Wisconsin--Madison, 1959. / Typescript. Abstracted in Dissertation abstracts, v. 19 (1959) no. 11, p. 3054. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 464-488).

This masters project is a media center (radio and television station) for the Radio e Televisiun Rumantscha, located in Chur, Switzerland. Developed while studing at the Accademia d' Architettura under the direction of Peter Zumthor, the new media acts as a new headpiece to the historic district of Chur. Though contextual with its surroundings, the media center remains unique through its flowing interior spaces, positioning of techinical rooms and large window fields. / Master of Architecture

Thesis (M.S.)--University of Wisconsin--Madison, 1964. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 70-71).

Thesis (M.A.)--Bowling Green State University, 2008. / Document formatted into pages; contains ix, 104 p. Includes bibliographical references.

Work is dealing with market of radio stations in Liberec with focus on analysis of the competition in this region. Theoretic base include structural analysis of branches, BCG matric and Porter's five forces model. Practical part is dealing with analysis of local radio station "Dobrý den" and suggests strategy and goals for years to come. One of the partial part is marketer research, whose point is to ascertain the most objective measure of quantity of radio listeners in Liberec. This indicator does not exist in official form, but this indicator is essential for local radio station on small market. Diploma work confront official measure of quantity of radio listeners measured in whole Ústecký and Liberecký region and measure of quantity of radio listeners measured in Liberec done by marketer research.

The number of the radio stations reached 208 high at 2008 since they were allowed to apply for the operating licence in 1993, according to statistics of the National Communications Commission. However, the radio stations are facing intense competition with blooming on-line radio stations. Therefore, how to retain loyalty of audience is an important issue for all the radio stations. This study is to explore the correlation of audience personality, life style and the loyalty to the pop-music radio stations. Also it investigates whether a person¡¦s inner-attribute and outer-behavior are related to his loyalty of a pop-music radio station. We used on-line questionnaires and purposive sampling of Kaoshiung residents. We hope that the results of this study would benefit administrative managers for the pop-music radio stations to understand the station¡¦s advantages, the needs of the audiences, and to manage the audiences¡¦ loyalties effectively in the competitive environment. The method of collected data is by using on-line questionnaires and purposive sampling of Kaoshiung residents. Among 241 samples, 236 were effective and 5 samplers were non-listeners to any radio station. After the data anlaysis based on factor theory, the samples were sorted in five different personality traits including agreeableness, conscientiousness, extraversion, openness and neuroticism. The statistical results show that the number of the audiences possessing agreeableness is the greatest, followings conscientiousness, openness, extraversion, and finally neuroticism. Also the audiences emphasize on the achievement pursuit, following amusement, media attentiveness, topicality interest, job emphasis, spending efficiency, and plan deliberation. The audiences possess the loyalty of the radio station which doesn¡¦t show any differences because of diverse personalities or life styles, and the attitude loyalty is higer than the behavior loyalty.

Thesis (M.A.)--Trinity International University, 2008. / Abstract. Includes bibliographical references (leaves 99-109).